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Welcome to Katja's freelance profile!

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Katja Knox

Digital media | SEO | UX | Content | Copywriting

Can work in or around Amsterdam

  • 52.37243
  • 4.89973
  • Suggested rate £388 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Katja's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Katja's quote.

Location and workplace preferences

Location
Amsterdam, NH, Netherlands
Can work onsite in your office in
  • around Amsterdam and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Finnish

    Native or bilingual

  • English

    Native or bilingual

  • Dutch

    Basic

  • Swedish

    Basic

Categories

Skills (14)

Katja in a few words

Katja has a content-based career spanning over a decade and three continents. She holds a Bachelor's degree in Journalism from University of Chester and has worked as a copywriter, researcher and content creator, with her work published in national newspapers as well as online periodicals. Katja has worked for various start-ups and multinational companies helping them create successful content and SEO strategies and launch new digital products. In her free time she enjoys blogging and discovering new craft beer breweries.

Experience

SparkOptimus

Content Editor

Amsterdam, Netherlands

June 2022 - Today (5 months)

SparkOptimus is Europe's #1 digital strategy consultancy: "We make disruption work for you."
• Writing engaging and topical copy with well-researched industry insights for website, social media, newsletter and publications
• Growing year-round traffic and audiences through community-driven content
• Making data-driven content strategies
• Storytelling design and driving the company narrative
• Launching new content initiatives to increase reach and brand recognition
• Designing creatives for marketing activities
• Strategy planning and execution for year-round marketing activities
• Lead photographer and editor and resident content expert

Informa

Content Editor at Fi Global Insights

Amsterdam, Netherlands

January 2020 - June 2022 (2 years and 5 months)


• Launched a new innovation & analysis based website with 100k page views in 1st year
• Launched a new newsletter and hit organic subscriber target 4 months in advance
• Collaborated with marketing for successful delivery of multiple digital campaigns
• Commissioned articles and features, created and edited content for different audiences within the F&B industry
• Researched, managed and executed a yearly content calendar
• Grew year round traffic and audiences through community-driven content and social media
• Published content on various platforms and use data to inform content development
• Research topics, write scripts, interview industry experts, host and moderate webinars and conference sessions, conduct audio and video interviews

Informa

Digital Content Executive at Ingredients Network & CPhI Online

Amsterdam, Netherlands

March 2019 - January 2020 (10 months)


• Compiling, writing, curating and distributing content for the Ingredients Network and CPhI Online platforms.
• Taking lead in adding editorial value digital products.
• Creating and implementing the digital content strategy through a mix of channels.
• Responsible for the synergy between the various internal brands and industry trends.
• Delivering SEO optimised content to both platforms.
• Creating new content led digital products.
• Involved in increasing engagement and clicks on newsletters for both portfolios.

Informa

Senior Editorial Account Manager at Barbour Product Search

Chester, UK

November 2014 - March 2019 (4 years and 4 months)


• Created high quality content for the Barbour Product Search blog and client profiles
• Completed CONTENT EXCELLENCE course
• Created copy for Building Magazine, ecobuild newsletter and Barbour Product Search blog site through journalistic coverage, news, analysis and data
• Created strategy to increase reach and interactions for client profiles and articles, enabling higher retention & sale rate
• Increased interactions and referrals on LinkedIn through new strategy
• Increased social share reach through utilising new platforms
• Involved in increasing engagement and clicks on newsletters for different brands (Barbour Product Search, Building, Building-Design, ecobuild)

Ward & Co Investment Property

Marketing & Press Officer

Chester, UK

February 2014 - August 2014 (6 months)


• Made crucial contacts in local press to ensure frequent coverage for company
• Increased visits to site through creation of engaging blogs and social sharing
• Created new lead generation strategies through email platforms, Voice Broadcast & SMS
• Made a splash by creating a new monthly newsletter with current industry information and soft news

Capita

Research & Review

Chester, UK

February 2013 - February 2014 (1 year)


• Met weekly targets continuously, thus increasing my teams' productivity
• Provided SME (Subject Matter Expert) support to a newly recruited team to help them become productive sooner
• The role required a proactive attitude, a keen eye for detail, ability to see the bigger picture and recognize trends

Searchability

Social Media Coordinator

Chester, UK

June 2012 - January 2013 (7 months)


• Created 20+ social feeds to enable the teams to reach different, specified audiences and managed these on a daily basis
• Rewrote the whole website content due to it not resonating with the younger audience the company was seeking
• These strategies brought in measurable results through several placements and new leads every week

Education