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Kevin Smith

Marketing Consultant
  • Suggested rate
    £800 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Kevin's quote.
Location and workplace preferences
Location
Basingstoke, United Kingdom
Can work onsite in your office in
  • and around Basingstoke (up to 50km)
  • and around Southampton (up to 100km)
  • and around Reading (up to 100km)
  • and around London (up to 100km)
  • and around Newbury (up to 100km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set (7)
Kevin in a few words
I’m a Board level marketer and business leader whose entrepreneurial instincts are backed up by a proven track record of delivering tangible commercial value for organisations of every size. If you’re considering how you can arrest decline, kick start growth, maximise market opportunity or even build something from scratch, I’d love to have an initial conversation. I’ll be happy to share with you the facts and figures on how I’ve helped successive organisations become fitter and stronger through modernisation, operational efficiency, revenue growth and building up talented teams wherever they’re required. I’ll also take the opportunity to ask you about your customers. Are they absolutely delighted to be with you today? And does every department in your organisation make each customer feel they’re right at the top in your list of priorities? Now more than ever, organisations need leaders who can maintain this absolute focus on attracting, retaining and growing the “fan base.” I can certainly help you with that if it’s important to you ─ so get in touch today.
Experience
  • Draper Tools
    Chief Marketing Officer
    RETAIL (LARGE RETAILERS)
    January 2020 - Today (5 years and 3 months)
    Reporting to the family, I am responsible for all people, process and platforms associated with customer services and marketing.
  • Independent Consultant
    Marketing Consultant
    CONSULTING & AUDITS
    October 2018 - January 2020 (1 year and 3 months)
    United Kingdom
    Working with clients to provide strategic account growth. Ultimately, supporting organisations to increase marketing-generated revenue, via a focus on improving performance in the areas of marketing operations, campaign optimisation and pipeline generation.
  • Canon EMEA
    Director of Demand Marketing
    TECH
    August 2015 - September 2018 (3 years and 1 month)
    United Kingdom
    Set-up and delivery of new EMEA-wide Demand Marketing function. Tasked with transforming B2B marketing to make best use of modern marketing techniques.
    • Set-up of Demand Marketing Function: Architect and execution of Demand Marketing services across EMEA. Including refinement of marketing operations to deliver a greater return. Involved management of team of 10 direct reports and a virtual team of 45 across EMEA. Delivered €10.2m of pipeline in first 12- months of operations.
    • Rapid campaign deployment: Proof of concept for 90-day delivery of complex contact acquisition programmes, in 19 countries
    • Annual performance planning: Strategic planning assignment to define and roll out EMEA planning model, translating primary business goals into measurable objects, with all activity contribution to ROI.
    • GDPR theory into practice: Introduction of Country specific business rules and governance to achieve GDPR compliance, balancing regulations against revenue generation strategies.
Recommendations
Education
  • 27 years on-the-job experience
    27 years on-the-job experience
    After finishing school, I decided to further education wasn't for me (I prefer to learn by doing). Research, asking the silly question and a continuous cycle of do-learn-do... every day is a school day.