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Kevin Smith

Marketing Consultant

Can work in or around Basingstoke, Southampton, Reading, London, Newbury

  • 51.258849
  • -1.107544
New
  • Suggested rate £800 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Kevin's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Kevin's quote.

Location and workplace preferences

Location
Basingstoke, England, United Kingdom
Can work onsite in your office in
  • around Basingstoke and 50km
  • Around Southampton and 100km
  • Around Reading and 100km
  • Around London and 100km
  • Around Newbury and 100km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (7)

Kevin in a few words

I’m a Board level marketer and business leader whose entrepreneurial instincts are backed up by a proven track record of delivering tangible commercial value for organisations of every size. If you’re considering how you can arrest decline, kick start growth, maximise market opportunity or even build something from scratch, I’d love to have an initial conversation. I’ll be happy to share with you the facts and figures on how I’ve helped successive organisations become fitter and stronger through modernisation, operational efficiency, revenue growth and building up talented teams wherever they’re required. I’ll also take the opportunity to ask you about your customers. Are they absolutely delighted to be with you today? And does every department in your organisation make each customer feel they’re right at the top in your list of priorities? Now more than ever, organisations need leaders who can maintain this absolute focus on attracting, retaining and growing the “fan base.” I can certainly help you with that if it’s important to you ─ so get in touch today.

Experience

Draper Tools

Retail (Large Retailers)

Chief Marketing Officer

January 2020 - Today (2 years and 10 months)

Reporting to the family, I am responsible for all people, process and platforms associated with customer services and marketing.

Independent Consultant

Consulting & Audits

Marketing Consultant

United Kingdom

October 2018 - January 2020 (1 year and 3 months)

Working with clients to provide strategic account growth. Ultimately, supporting organisations to increase marketing-generated revenue, via a focus on improving performance in the areas of marketing operations, campaign optimisation and pipeline generation.

Canon EMEA

Tech

Director of Demand Marketing

United Kingdom

August 2015 - September 2018 (3 years and 1 month)

Set-up and delivery of new EMEA-wide Demand Marketing function. Tasked with transforming B2B marketing to make best use of modern marketing techniques.
• Set-up of Demand Marketing Function: Architect and execution of Demand Marketing services across EMEA. Including refinement of marketing operations to deliver a greater return. Involved management of team of 10 direct reports and a virtual team of 45 across EMEA. Delivered €10.2m of pipeline in first 12- months of operations.
• Rapid campaign deployment: Proof of concept for 90-day delivery of complex contact acquisition programmes, in 19 countries
• Annual performance planning: Strategic planning assignment to define and roll out EMEA planning model, translating primary business goals into measurable objects, with all activity contribution to ROI.
• GDPR theory into practice: Introduction of Country specific business rules and governance to achieve GDPR compliance, balancing regulations against revenue generation strategies.

The Marketing Practice

Tech

Commercial Director

United Kingdom

June 2010 - July 2015 (5 years and 1 month)

The Marketing Practice is an award winning, global B2B Marketing agency. As a member of the management team, I led a key business unit, providing commercial and marketing support to its top performing clients.

Responsibilities and achievements:

• Increased client revenue by 600% in 3 years.

• Increased business unit net-profitability from 7% to 18% in 2 years.

• Awarded the B2B Marketing award for best corporate decision-maker targeted campaign (ABM).

Various

Tech

Other experience

August 1994 - May 2010 (15 years and 9 months)

• Digital Marketing Consultant, TC Communications Jul-09 to May-10

• Independent Marketing Consultant Apr-08 to Jun-09

• Client Services Director (business owner), Think Creative Sep-04 to Mar-08

• Client Services Director (business owner), iCandy Design Jan-02 to Aug-04

• European Marcom Specialist, Hewlett-Packard GmbH Jan-01 to Dec-01

• Various creative & client service roles, Teamworks Evans Group Aug-94 to Dec-00

Education