Skill set
Laura in a few words
A strong eCommerce digital marketeer with over 15 years experience, specialising in PPC, UX, CRO, Analytics - traffic generations, GA4 - analysis and optimisation recommendations. Worked with platforms such Shopify, Magento, BigCommerce and WordPress.
Experience
- Studioworx LtdHead of Partnerships Design & Development AgencyNovember 2019 - May 2023 (3 years and 6 months)Norwich, UK• Worked closely with the leadership team on a large-scale outreach exercise to successfully generate more leads for the business, utilising various lead magnets, Lead Forensics, and Zoominfo.• Managed internal paid advertising campaigns to generate more enquiries via the company website.• Reviewed, updated, and developed all outreach documentation including client proposals.• Reviewed Studioworx website UX, and GA data, and prepared a CRO document with recommendations to implement as part of the ongoing digital strategy.• Continually over-achieved sales targets per quarter, generating over 350% increase in revenue in comparison to the previous year.• Worked with SMEs from different verticals, scoped out and advised on the best eCommerce technology for their website project by understanding clients' digital goals.• Worked with platforms such as Shopify, BigCommerce, Magento, Kooomo, and WordPress, as well as channel marketing such as eBay and Amazon.• Directed strategy for outreach and management of other partnerships with agencies for white label, as well as maintained relationships with existing partners.• Trained new marketing and sales members, and supported the project manager where required.
- Foolproof LtdDigital Account ManagerNovember 2018 - November 2019 (1 year)Norwich, UKGlobal Experience Design Company• Successfully built and developed client relationships to meet quarterly sales targets.• Contributed towards the sales targets by generating new opportunities within the existing client list and developing new sales pipeline opportunities with new contacts.• Developed several designs, research, and creative technology proposals, as well as briefing documents helping clients, and the internal teams' expectations.• Continued to develop an understanding of my client's business and the market to provide continuous quality of service.
- Fountain Partnership Ltd.Digital Marketing ConsultantMay 2016 - November 2018 (2 years and 6 months)Norwich, UKA Global Award-Winning Digital Marketing Agency• Managed a hybrid franchise client with over 86 individual PPC campaigns, leading to the highest volume of leads since 2014.• Oversaw high-spending PPC campaigns on multiple platforms, including Meta, Bing, and LinkedIn.• Developed a process to optimize underperforming campaigns for maximum ROI.• Provided monthly analysis and reporting to HQ, resulting in monthly webinars with the franchise group.• Created monthly and quarterly digital strategies for each client, advising on profitable digital channel use.• Conducted in-depth CRO audits using leading tools such as Mouseflow, SessionCam, and GA• Made recommendations for website improvements and conducted A/B split tests using VWO and Google Optimise.• Implemented regular campaign tests, following Google's latest optimisation recommendations and testing new Beta features.
Recommendations
Education
- Norfolk Adult EducationNotre Dame High School2012Norfolk Adult Education
- WritingBirbeck University of London2010Writing
- RACCRICHMOND ADULT COMMUNITY COLLEGE2010RACC
- Bachelor of ArtsKingston University2008BA (Hons) in Business Management
Certifications
- CRO Conversion OptimisationCXL2016