- ANTSROUTECopywriter - blog writerTRANSPORTATIONDecember 2022 - December 2022Creation of 1,500 word blog for malt client, optimised for key SEO terms.
- The Original Wordsmith LtdCopywriter & Digital Marketing SpecialistHEALTH & WELLNESSDecember 2022 - Today (2 years)I launched the business in 2014 and have worked on a freelance and contract basis for numerous clients since then - some of which are detailed elsewhere under my experience to give a snapshot. I developed my brand, designed and wrote copy for the website - nothing relating to The Original Wordsmith was outsourced, so it's a strong reflection of what I can do. I work with clients of all sizes across all sectors - I can't think of a sector I haven't worked in and can provide examples if asked. That being said, I have had many clients from the health and wellness, finance, property, and travel and leisure industries in particular. I strategise, manage and produce marketing and content plans either to be executed in-house or by myself and have extensive experience in all forms of copywriting, SEO, marketing and brand management.
- Engage Business MediaCopywriterTECHAugust 2021 - November 2021 (3 months)Creation of website copy and of event marketing materials for virtual and in-person marketing and technology events
Karen Hardie and 2 other people have recommended Lauren
Being a Branding and Graphic Design Agency, we had built our website with big, bold imagery which reflected our portfolio of work.
Although, of course, showcasing our design work is crucial to converting new customers once they reach the site, Lauren demonstrated to us how purposefully crafted copy alongside this would help us to draw in new customers in the first place.
My concern with writing with SEO in mind, was that the copy would appear quite laboured and unnatural… this couldn’t be further from the truth! Lauren immediately ‘got us’ and reflected our tone of voice perfectly.
We had some fantastic results within a very short space of time. Our visibility was up 2000 per cent within two weeks! We also featured on page one amongst many of our more established competitors.
I now collaborate with Lauren on a number of our own client projects and would not hesitate to recommend to her to anyone who is looking for beautifully crafted copy that also gets results.
- BA Journalism, Film & BroadcastingCardiff University of Wales2001