Skill set
Lauren in a few words
I’m a results-driven copywriter and digital marketing specialist with 20+ years of national and international experience developed across various print and online publications.
I founded the copywriting and digital marketing company 'The Original Wordsmith Ltd' in 2014, following three years working as an Account Director at an award-winning marketing agency. Before this, I worked in a marketing capacity for a major global charity and as a freelance writer based in Thailand. I’ve worked as both a freelancer and agency-side and have supported clients from virtually all sectors – property, finance, health & wellness, and travel being the main ones.
I've worked on marketing copy for brands like The Body Shop, Boots, We are Tea and Radisson Blu hotels and have written everything from website copy, paid ads, blogs, articles, emails, newsletters, product descriptions, and print copy. My words have been featured on shampoo bottles in the major chain supermarkets and on product packaging in WH Smiths.
Coming from a marketing background, I look at copy from a commercial sense, as well as how it fits within a brands larger marketing strategy. I develop and execute marketing and communications plans and have worked on everything from televised charity appeals to event management of a unique celebrity event at The Royal Albert Hall.
I bring excellent multitasking abilities and am experienced at working to strict deadlines and managing time accordingly. I also have a strong awareness of brand management and the importance of brand guidelines and a demonstrable working knowledge of SEO copywriting and editing.
Experience
- ANTSROUTECopywriter - blog writerTRANSPORTATIONDecember 2022 - December 2022Creation of 1,500 word blog for malt client, optimised for key SEO terms.
- The Original Wordsmith LtdCopywriter & Digital Marketing SpecialistHEALTH & WELLNESSDecember 2022 - Today (2 years)I launched the business in 2014 and have worked on a freelance and contract basis for numerous clients since then - some of which are detailed elsewhere under my experience to give a snapshot. I developed my brand, designed and wrote copy for the website - nothing relating to The Original Wordsmith was outsourced, so it's a strong reflection of what I can do. I work with clients of all sizes across all sectors - I can't think of a sector I haven't worked in and can provide examples if asked. That being said, I have had many clients from the health and wellness, finance, property, and travel and leisure industries in particular. I strategise, manage and produce marketing and content plans either to be executed in-house or by myself and have extensive experience in all forms of copywriting, SEO, marketing and brand management.
- Engage Business MediaCopywriterTECHAugust 2021 - November 2021 (3 months)Creation of website copy and of event marketing materials for virtual and in-person marketing and technology events
3 projects on Malt
3 recommendations
KH
RK
GD
Karen Hardie and 2 other people have recommended Lauren
10/01/2023
Lauren is a true expert in her field!
Being a Branding and Graphic Design Agency, we had built our website with big, bold imagery which reflected our portfolio of work.
Although, of course, showcasing our design work is crucial to converting new customers once they reach the site, Lauren demonstrated to us how purposefully crafted copy alongside this would help us to draw in new customers in the first place.
My concern with writing with SEO in mind, was that the copy would appear quite laboured and unnatural… this couldn’t be further from the truth! Lauren immediately ‘got us’ and reflected our tone of voice perfectly.
We had some fantastic results within a very short space of time. Our visibility was up 2000 per cent within two weeks! We also featured on page one amongst many of our more established competitors.
I now collaborate with Lauren on a number of our own client projects and would not hesitate to recommend to her to anyone who is looking for beautifully crafted copy that also gets results.
Being a Branding and Graphic Design Agency, we had built our website with big, bold imagery which reflected our portfolio of work.
Although, of course, showcasing our design work is crucial to converting new customers once they reach the site, Lauren demonstrated to us how purposefully crafted copy alongside this would help us to draw in new customers in the first place.
My concern with writing with SEO in mind, was that the copy would appear quite laboured and unnatural… this couldn’t be further from the truth! Lauren immediately ‘got us’ and reflected our tone of voice perfectly.
We had some fantastic results within a very short space of time. Our visibility was up 2000 per cent within two weeks! We also featured on page one amongst many of our more established competitors.
I now collaborate with Lauren on a number of our own client projects and would not hesitate to recommend to her to anyone who is looking for beautifully crafted copy that also gets results.
08/12/2022
Highly recommended - Lauren created amazing, relevant content for our website including blogs and all SEO friendly! Works to budget and delivers on time!
02/12/2022
Lauren took the time to truly understand what we were trying to achieve when we rebranded our website. The content and visual appearance were essential to enable us to stand out from all the other Financial Services Firms. Once launched, so now manages our monthly content via blogs and SEO.
Education
- BA Journalism, Film & BroadcastingCardiff University of Wales2001