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Welcome to Lauren's freelance profile!

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Lauren Mcmenemy

Writer, editor, proofreader & content coach/mentor

Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate €454 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 12 hours
Propose a project The project will begin once you accept Lauren's quote.

This freelancer has confirmed part-time availability (2 days per week) in the past 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Lauren's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 10km

Preferences

Business sector
  • Digital & IT
  • E-commerce
  • Education & E-learning
  • Energy & Utilities
  • Film & AV
+10 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (20)

Lauren in a few words

I'm an editorially-led writer (that is, I write narratives not sales copy) with more than 20 years' experience as a professional content creator. After working both in-house and in agencies, I set out on my own in 2016. I'm here to tackle your articles, your editing and proofreading, and your business storytelling.

As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces.

As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader.

As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards.

As a senior content strategist for B2B, I can help get your newsroom in shape through:
>Content reviews and analysis
>Workshops to set content themes and topics
>Setting up governance and processes for optimum efficiency
>Scheduling posts and running content calendars
>Running content meetings and mentoring your staff to do the same
>Getting your internal newsroom running like a well-oiled machine

In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.

Experience

26

Culture

Website and membership manager  - As a freelancer

London, England, United Kingdom

January 2023 - Today (2 months)

Handling member enquiries and processing new memberships. Managing both the main website and project websites using WordPress. Project management for creative writing projects and other administrative duties. Managing and sending newsletter and member comms via MailChimp. Reporting to the Board and attending Board meetings.
Website management Community management website content blog digital copywriting copywriting membership managaement

UK Ghost Story Festival

Culture

Social media manager  - As a freelancer

London, England, United Kingdom

November 2022 - February 2023 (3 months)

Supporting the UK Ghost Story Festival to increase its profile through marketing support, especially on social media, and particularly Instagram and YouTube.
Social media digital marketing Editorial interviewing social media content blogs content marketing writing instagram YouTube

[email protected]

Head of Community Development  - As a freelancer

London, UK

November 2021 - Today (1 year and 1 month)

Building an online community and growing engagement with the 2,500+ members of this mental health movement.

The Horror Tree

Editor  - As a freelancer

London, UK

July 2022 - Today (5 months)

I'm editor for Horror Tree's weekly fiction outlet, Trembling With Fear. Specialising in dark speculative fiction, we publish one short story and three drabbles, alongside an editorial, each week.

The Content Type

Brand journalist | Business blogger | Content marketer | Editor & proofreader

Sutton, UK

September 2016 - Today (6 years and 3 months)

Sole proprietor and company director. Content marketer, brand strategist, storyteller, communicator, managing editor, copywriter, journalist, sub-editor, website manager, social media champion, internal comms ideas-maker, comms adviser to senior leaders, speech writer, engagement lead, purveyor of both traditional print and digital, narrative-obsessed, tone of voice guardian. Working on ad hoc and retainer bases for corporates and agencies. Specialist in B2B content for technology, cybersecurity, professional services and corporate finance. Work includes:
-Profiles for IBM Security's Voices of Security series on securityintelligence.com
-Contributor to Skyword's The Content Standard, covering content marketing and social media
-Articles for tech companies, including MasterCard Data & Services, WordPress and Diligent
-Articles for global professional and financial services companies, including TMF Group, Intertrust and Ocorian
-Articles and content strategy for legaltech startups
-Long form SEO content, including 10,000 word pillar pieces for internal comms tech startup Happeo
-Supporting agencies with content for clients and for their own marketing efforts
-Editorial support, including copy editing and proofreading, for a range of businesses www.thecontenttype.com

The Society of Ink Slingers

Creative coach | Facilitator | Trainer

London, UK

March 2021 - Today (1 year and 9 months)

The Society of Ink Slingers is both a community and a service. It was founded by Lauren McMenemy - a veteran writer in the fields of media, agencies and in-house marketing & communications - to help nurture other writers and set them on the path to success. Once it's fully operational, the Society will offer a range of support services in both a hands-on way and as a cheerleader on the sidelines. Supporting journalists to understand the world of content marketing. Mentoring in-house content marketers looking to improve or move up. Helping newly-freelance content writers looking for direction. Developing in-house content marketing leaders. Training small business owners to "do content" to build an audience. Supporting writers who are struggling to be themselves or get motivated to follow their passions and dreams. Coaching writers to finish that book project and get ready to submit.

Sage

Content strategist / Project lead - Sage Advice  - As a freelancer

London, UK

December 2016 - July 2017 (7 months)

Part-time project with Sage's global content team, revolutionising the way audiences interact with this FTSE100 software brand. Built "Sage Advice" global blogging strategy and project plan - working with stakeholders from SEO, product, technical, media and digital teams - and led the roll-out of the first of many at Sage.com/en-us/blog.

Newscred

Editorial Director (UK)

London, UK

November 2015 - September 2016 (10 months)

Player/coach to the EMEA editorial team, responsible for the editorial book of business from our London office and with two direct reports. Working as a partner to some of the world's biggest brands to achieve bespoke success in content marketing programmes, providing strategic oversight and actionable advice. Helping to bring client editorial and content strategy to life through original and licensed content management, editorial curation, working with freelancers and handling pitch processes, client onboarding, and ongoing counsel on content marketing.

TMF Group

Global Managing Editor / Senior Communications Manager

London, UK

January 2013 - October 2015 (2 years and 9 months)

Communications strategy for internal and external audiences, majority of work in digital strategy. Leading content creation team for global and regional; three direct reports (Miami, London, Hong Kong) and mentoring colleagues globally. For external audiences: Strategy and daily editor for digital content, sourcing/ commissioning/writing content marketing. Proactive news generation; owner of the editorial schedule. Digital comms and content strategy, including earned social media. Managing relationship with partners and agencies. Reputation/ crisis comms at corporate level, including during times of M&A. Working with global marketing team on collateral development, keeping sales enablement and lead generation at heart of all work. Training team and beyond on all things news, content, social media and PR. For internal audiences: Multi-channel strategy for communicating to 6,000 employees across 90 countries, each with differing levels of development and engagement. Telling the TMF story and encouraging change in mindset to one truly global team working towards the same goals through opening two-way communication channels. Lead on internal communications and corporate news dissemination. Developer of the intranet as primary comms channel. Adviser to senior leadership on best ways to communicate with staff; ghostwriting blogs for C-suite. Communications support for staff survey and lead on values roll-out. Various global internal campaigns to support leads, change management in times of acquisition and merger, and office branding. Organised and led internal webinars and produced in-house videos to raise awareness of services and put C-suite in front of staff.
*Took TMF LinkedIn followers from circa 4,000 to 30,000+ in 18 months.
*Established and developed editorial and social strategy from nothing to worthy of presenting to a Marketing Week Content Masterclass
*Award-winning team/campaigns (CIM Team of the Year; Cannes Silver Dolphin).

Guardian News & Media

Content Manager, Guardian Sustainable Business

October 2012 - December 2012 (2 months)

Commissioning, editing, subbing, uploading and strategy for GNM's leading digital Professional Network. GSB is at the forefront of sustainable business discussion, running blogs and features from leading thinkers in the field, and running events, Q&As and panel discussions covering a wide range of sustainability topics aimed at business professionals across the globe. www.guardian.co.uk/sustainable-business

Sequel Group

Editor

October 2010 - October 2012 (2 years)

Editor, journalist and project manager at award-winning communications agency specialising in internal and customer communications. At the helm of publications both print and digital for clients in the finance, government affairs, travel, charity, energy, grocery and FMCG industries.

NHS - Menarini

Communications manager, City & Hackney PCT

London, UK

December 2009 - October 2010 (10 months)

Initially a senior communications officer covering internal and external communications, account and project management for more than 30 health services, strategic planning, social media and web writing, press liaison and more. Promoted to communications manager, deputising for head of communications, in July 2010.

Department of Health

Website manager/Communications and engagement lead

May 2007 - December 2009 (2 years and 7 months)

Writing for and editing www.18weeks.nhs.uk as well as writing, designing, producing, proofreading and advising on a range of publications and presentations including ministerial briefings, strategic engagement, and internal and external communications. Stakeholder mapping and engagement, meeting minutes and publication management for the Enhanced Recovery programme, 2009.

Westhill Communications

Copywriter

June 2006 - April 2007 (10 months)

Copywriter and editor for a range of publications, both online and in print and B2B/B2C, mainly for BT. Supplier management including printers and freelancers.

The Advertiser

Journalist/editor

Adelaide SA, Australia

January 2000 - March 2006 (6 years and 2 months)

Daily newspaper in Adelaide, South Australia, circulated state-wide and readership circa 500,000. Worked my way up from cadet to section editor responsible for all contemporary music content. Interviewed high-profile people from around the world. Built an enviable reputation for passion, dedication and trustworthiness.

Various

Freelance Journalist  - As a freelancer

November 1994 - December 1999 (5 years and 1 month)

I started working as a journalist at 15, while still in school, writing for a state wide bi-monthly youth newspaper written by high school students for high school students. Y Magazine was issued by the Messenger Newspapers Group and was a great grounding for my future career. I was nominated for Young Journalist of the Year twice for my work on the paper. As any aspiring writer does, I also contributed to university newspapers and continued to hone my writing while studying. I continued to do this until being awarded a cadetship (traineeship) at the state-wide daily newspaper, The Advertiser, which I started in January 2000.

Melissa Romo - Sage Software

12/12/2022

When you work with Lauren you get the total package – a fantastic writer and editorialist and a keen strategist with an awesome head for what the audience wants and needs to read. Lauren was on secondment to my global content team for about nine months at a critical time when we were establishing a new global content hub, building from the ground up. While many who have worked with Lauren have raved about her writing and voice (which is superb!), I was thrilled to have in Lauren a true strategic content leader. Lauren set strategy for our new content hub, designed topic taxonomies based on SEO analysis of our audience, established the foundations of our user experience, and even sourced a fantastic agency to build our site who have become one of the best firms I’ve ever worked with.

Education

  • Diploma, Transformational Coaching

    Animas Centre for Coaching

    2021

    Diploma, Transformational Coaching

  • BA, Politics and media

    University of Adelaide

    1999

    BA, Politics and media

  • Certificate, Proofreading 1: Introduction

    Chartered Institute of Editing and Proofreading (CIEP)

    2019

    Certificate, Proofreading 1: Introduction

  • Award, GDPR

    Institute of Data & Marketing (IDM)

    2020

    Award, GDPR