I'm an editorially-led writer (that is, I write narratives not sales copy) with more than 20 years' experience as a professional content creator. After working both in-house and in agencies, I set out on my own in 2016. I'm here to tackle your articles, your editing and proofreading, and your business storytelling.
As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces.
As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader.
As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards.
As a senior content strategist for B2B, I can help get your newsroom in shape through:
>Content reviews and analysis
>Workshops to set content themes and topics
>Setting up governance and processes for optimum efficiency
>Scheduling posts and running content calendars
>Running content meetings and mentoring your staff to do the same
>Getting your internal newsroom running like a well-oiled machine
In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.