Luca Pelamatti

Focused on top-line growth projects for SMEs in Consumer Goods, Industrial, and Healthcare sectors. I deliver action-oriented plans that drive tangible results, partnering closely with managers and entrepreneurs providing interim management support as well.

MAIN AREAS OF EXPERTISE: Strategy and Business Development, Sales Excellence (Route to Market, Perfect store Execution, Salesforce Redesign, Wholesaler management), Customer and Key Account Management, RGM, M&A Due Diligence.

Country Transformation Lead

• Defining and leading Coca-Cola Hellenic Italy transformation agenda reporting to country GM with major focus on Supply Chain, Route to Market, Trade Marketing 2019 - 2023

National Account Manager Out of Home

• Leading the Cinema & Entertainment area managing a P&L of ~10€M revenues

• Negotiation and closing of new 5 year exclusivity deal with UCI Italy (Odeon Cinema Group)

• Responsible on my client perimeter for the definition of assortment, activation and promotion strategy Strategic Routing Manager

• Leading a team of 6 FTEs

• Responsible for the definition of Sales Force deployment on field (including sizing, visit frequency, Point of Sales selection) both in Modern Trade and OOH channel

• Definition of segmentation model for Point of Sales (Modern Trade and OOH) and Wholesalers

International assignment: Croatia, Ireland, Luxembourg, Netherlands, Poland, UK, USA Member of the Bain EMEA Consumer Goods / Retail practice with experience in different FMCG categories and geographies (Italy, Western Europe, Eastern Europe, USA). Main competences in sales execution, route to market redesign, sales force optimization, commercial investment optimization, RGM. Supported leading Private Equity fund in due diligence with focus on market sizing, target business plan analysis, potential exit options evaluation 2015-2019