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Luci Appelbe

Marketing strategy and brand consultancy

Can work in or around Maidenhead

  • 51.523806
  • -0.728377
New
  • Suggested rate £250 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Luci's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Luci's quote.

Location and workplace preferences

Location
Maidenhead, England, United Kingdom
Can work onsite in your office in
  • around Maidenhead and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • Spanish

    Conversational

  • French

    Basic

Categories

Skills (12)

Luci in a few words

I am a commercially-driven, CIM qualified marketer with B2B and B2C experience. I have a keen eye for detail yet thrive on the bigger picture.

I will help take your marketing strategy to the next level, whether on a one-off project, or through an on-going relationship.

I have a passion and interest in sustainability in business, and have worked previously in Marketing for a environmentally-focused business.

Experience

Green Unit

Architecture & Urban Planning

Marketing Manager

Oxford, UK

March 2019 - May 2022 (3 years and 2 months)

I was responsible for all aspects of marketing and communications as well as managing the company sales process and customer experience. This multifaceted role demonstrated my ability to think and work strategically, whilst also managing all day-to-day marketing operations.

Key achievements included attracting high revenue clients, managing relationships with them, streamlining the sales process, a website re-launch, launching customer converting events, producing audience specific collateral, and building relationships with key stakeholders whilst embedding the company's profile within the world of green business.

BH&P (Becky Holland & Partners)

Consulting & Audits

Senior Account Manager (Marketing)

Reading, UK

June 2016 - February 2019 (2 years and 8 months)

Initially recruited as an Account Executive, I then quickly progressed to the role of Senior Account Manager.

My key client accounts were the British Business Bank and Crimestoppers.

I was responsible for the strategic development and day-to-day management of these two key accounts: managing integrated campaign activity to tight deadlines and budgets. I was responsible for day-to-day client communications to ensure successful campaign management, as well as working with creative teams to develop solutions for all work. Working to campaign KPIs and to prove a measurable ROI, I worked hard to ensure my clients' expectations were exceeded by results.

Charity Link

Civic & Social Organizations

Client Services Executive

Ruscombe, Reading RG10, UK

August 2015 - June 2016 (10 months)

This was a fixed-term contract providing maternity cover within an account management role.
Charity Link is the leading provider of ethical fundraising solutions for charities.
I was responsible for assisting in managing the face-to face fundraising campaigns for two well known, national charities.
o Day-to-day client communication to ensure successful campaign management
o Liaising daily with field staff to ensure queries are dealt with in the clients' best interest
o Providing progress reports, and developing fundraising campaigns according to clients' requirements
o Reporting on daily and weekly 'sales' figures internally and to the client
o Management of complaints and queries from receipt to resolution by requesting timely and well considered responses from a number of stakeholders
o Preparation of analysis reports for the client
o Running client meetings and producing concise meeting notes
o Supporting the Manager in ensuring that quality control measures are adhered to at all times
o Providing advice and assistance to team members throughout administrative processes
o Monitoring donor figures and liaising with key parties to provide solutions where applicable
o Monitoring quality of donors through reporting and analysis
o Management and production of collateral for field staff, including developing and updating content of materials
o Organising events between the clients and the field staff
o Responsibility over junior members of team
o Communication with third parties to ensure the smooth running of fundraising campaigns

Education

Certifications