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Lydia Altman

Community and Content Marketer
1 recommendation
  • Suggested rate
    £251 / day
  • Experience3-7 years
  • Response time1 hour
The project will begin once you accept Lydia's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (14)
Lydia in a few words
I am an experienced Social Media and Community Manager, having recently worked full-time as a Community and Content Lead. I specialise in managing all facets of the social media scope; content creation (Tiktok, Instagram, LinkedIn, Pinterest, Facebook) , video and photo editing, content scheduling using scheduling tools such as Later and paid social campaigns. My other area of expertise is within community management, where I have successfully built an Ambassador scheme from the ground up in my most recent position, building a rewards scheme for the Ambassadors and finding ways in which they can provide useful and engaging content within social media and PR to educate and give more exposure to the brand. I have also managed a refferal scheme, where I implemented a new offer and managed the location of this offer onsite to provide users with a refferal offer at relevant times within the user journey leading to an 80% uplift in refferals for the company.
Experience
  • Love Home Swap
    Content and Community Lead
    September 2022 - Today (2 years and 5 months)
    London, UK

    - Social Media Management
    - Social Media scheduling
    - Content creation
    - Content editing
    - Community management
    - Community development
  • Love Home Swap
    Digital Marketing Executive
    TRAVEL & TOURISM
    August 2020 - September 2022 (2 years and 1 month)
    Digital Marketing Executive at Love Home Swap working within all areas of marketing and crucial in the marketing strategy. Also frequently contributing to customer service, customer retention, and PR. Have already owned/ contributed to many successful projects such as a brand new Ambassador Scheme, a new referral scheme and handling the first Influencer Marketing campaigns. I also was very proud to have contributed to writing and creating the entry for The Shortyz Awards 2021 through gathering data, case studies, quotes, reviews etc which Love Home Swap won the category for 'The Best Home Swapping Platform' in 2021.
  • MEDIACOM
    Media Executive
    PRESS & MEDIA
    January 2019 - July 2020 (1 year and 6 months)
    London, UK
    The Mediacom executive scheme is made up for three consecutive rotations which each give different insight and experience into the media industry: First Rotation: Real World Insight (Research department) In which I have learned data analysis using execel spreadsheets and how to write questionnaires and tab specs for research purposes. I also frequently did campaign analysis for large clients such as Tinder. Second rotation: Planner/ Buyer in the Career department, here I have learned how to plan and book media for recruitment advertising, working on large clients such as Shell, Boots and TJX. I have also learned how to use booking platforms Media Explorer and Prisma a long with creating tags for advertisements. Third Rotation: In the Creative department of Mediacom focused on social media and influencer marketing. Experience in brand management for Dell and Bayer, on all social platforms using Sprinklr and writing copy for brands social posts.
1 recommendation
CB

Chris Bryant recommend Lydia

Chris BryantCB
Chris Bryant
Love Home Swap
20/02/2023
Lydia has been key to the development of the member community at Love Home Swap and turning it into a core channel for both acquisition and engagement.
She has taken ownership of organic social content, creating new campaigns and ideas that have captured the values of our brand whilst still embracing trends and opportunities across various channels. This has included adapting the content approach in relation to the demographics of our member base, showing an understanding of what is of value to our members. Her campaigns have driven engagement and allowed us to invest spend in these channels. She has become a key part of our small team, independently achieving her objectives whilst also collaborating with others.
Lydia's worked hard to establish good relationships with member ambassadors, giving Love Home Swap an advantage when it comes to providing PR stories as well as being able to respond quickly to journalist requests. This has been visible in the quality of content our members provide, as well as the continued improvement of the referrals programme.
Lydia is a confident and creative professional and I have no doubt she'll continue to be successful in her career.
Education
  • Bachelor of Arts
    Newcastle University
    2018
    Bachelor of Arts - BA, English Literature with History of Art
  • A level, English Literature (British and Commonwealth)
    Notting Hill and Ealing High School
    2015
    A level, English Literature (British and Commonwealth)