Skill set (22)
Lydia in a few words
An experienced freelance Health & Beauty Editor, contributing to print and digital publications for 19 years. Specialist interests in skincare, sustainable living, plant-based nutrition, yoga and wellness.
Founder of LM Media, a boutique creative marketing agency for luxury lifestyle e-commerce brands.
Shopify, Klaviyo and Mailchimp Partners, specialising in:
- Copywriting
- E-Commerce Site Management
- SEO
- PPC/Performance Marketing
- Replatforming onto Shopify
- Email & SMS Marketing Services
- Social Media Creation and Management
Marketing Consultant for luxury lifestyle brand founders, offering monthly or quarterly strategy days to advise on:
- Marketing
- Branding
- Product Development
- Business Performance
Experience
- The Good Web Guide LtdLifestyle & Beauty EditorPUBLISHINGMarch 2019 - Today (5 years and 9 months)London, England, United Kingdom
- LM MediaFounder/Creative Director at LM MediaPRESS & MEDIAJanuary 2017 - Today (7 years and 11 months)Exeter, England, United KingdomBRANDING - Working with start-ups and businesses who are looking for creative input to help their brand build a stronger online identity or to increase their customer engagement.Web Design | Logo/Brand Identity | Digital and physical stationery |Newsletters | Artwork Social Media | EmailsCREATIVE CONTENT - With 18 years' experience in print and digital content I can add professional polish to your business' communications and engage your customers more creatively and effectively.Written | Photographic | Audio | VideoMARKETING - I help clients communicate more creatively with their customer base both online and offine; while attracting new ones to help their business grow.Email campaigns | Newsletters | Social Media |Brochures & leaflets | E commerce | Customer serviceswww.lydiamansi.com - communicating, creatively
- VAVISTA LIFE LIMITEDHead Of ContentPRESS & MEDIAJanuary 2012 - January 2015 (3 years)Bristol, UKResponsibilities:• Overseeing branding, design and web build with external developers for the launch of VavistaLife.com• Establishing an SEO plan for launch to get the website into 1st page results for targeted industry key words.• Co-authoring all content with the Medical Director for the 12-module health and wellbeing programmes - targeting both corporate and consumer clients. Using written, animated, audio, video and infographic media.• Managing and maintaining a content schedule with a 6-week lead time - leading weekly cross-department meetings to ensure all social and comms teams were aware of key projects to create a cohesive brand message.• Generating a weekly site report for Vavistalife.com to give key website figures on the progress and impact of the site's launch.• Commissioning and subbing external content from expert contributors as well as writing content for Vavistalife.com in health, beauty, food, fitness and wellbeing.• Uploading and editing written, audio and visual content to Vavistalife.com• Devising and writing content for a social marketing and comms plan across Facebook, SMS and email for corporate programmes.• Creating email newsletter branding and overseeing content for various marketing lists/funnels.• Working with the marketing department to develop in-office marketing literature for corporate programmes.• Sourcing experts in the fields of health and wellbeing to run in-office seminars for corporate clients.• Working with the PR team for the launch of Vavistalife.com to ensure the brand identity and message was consistent.• Running Facebook ad campaigns for consumer products - ensuring each campaign converted to sales and ran at a profit.• Co-authoring ebooks and commissioning and overseeing design with artwork team.• Developing an e-commerce structure with the web developers to enable digital products to be sold online.• Directing photo and video shoots for programme content and marketing purposes.
5 projects on Malt
1 recommendation
NW
Nadia Williams recommend Lydia
14/03/2023
LM Media for rebranding and a new website.
Lydia has an abundance of knowledge which she communicates clearly and her friendly efficient approach put me at ease from the outset. Provided several design options
based on the detailed brief we collaborated on.
The design led solutions were as effective as they were beautiful. Since relaunching the website the increase in the volume and quality of enquiries has been incredible.
Work was completed on budget and it was reassuring to have a number of edits built into the costing. Passion and energy for the project was balanced by a solid foundation of expertise and
I would definitely use LM Media for future plans and heartily recommend them.
Lydia has an abundance of knowledge which she communicates clearly and her friendly efficient approach put me at ease from the outset. Provided several design options
based on the detailed brief we collaborated on.
The design led solutions were as effective as they were beautiful. Since relaunching the website the increase in the volume and quality of enquiries has been incredible.
Work was completed on budget and it was reassuring to have a number of edits built into the costing. Passion and energy for the project was balanced by a solid foundation of expertise and
I would definitely use LM Media for future plans and heartily recommend them.
Education
- Bachelor of ArtsGoldsmiths, University of London2005BA Hons, Media and Communications
- A-Level, Art, English Literature, Biology, General Studies, FrenchColyton Grammar School2002A-Level, Art, English Literature, Biology, General Studies, French