Skill set (19)
Madalena in a few words
Enthusiastic and experienced Senior Product Manager. Co-founded 5 ventures in e-commerce, food tech and health tech for corporate clients. Acted as the CPO for each of these ventures and gathered experience and know-how from low code to custom development and across mobile, web and hardware. Since last year, has been working in fintech, overseeing the referral channel and the onboarding and activation of new users.
My teams describe me as full of energy and a hands-on, inspiring colleague.
Experience
- NuriSenior Product ManagerBANKING & INSURANCEAugust 2021 - August 2022 (1 year)Berlin, Germany- I was responsible for 2 product areas: user acquisition through referrals and the onboarding of new users- Worked with squad of 1 Product Designer, 1 Tech Lead and 7 Engineers- Identified business opportunities and user problems through UX research and data analysis- Increased by 65% the number of new users via referrals- Reached record numbers of shares/referrals in the app- Increased sign-up conversion by 30%- Built tracking and data dashboards for the referral channel from scratch
- StryberSenior Product ManagerDIGITAL & ITNovember 2018 - July 2021 (2 years and 8 months)Munich, Germany- Built 5 products from scratch- Co-founded ventures in 5 industries: lastmile, ecommerce, foodtech and healthtech- Built products from no code to a custom development- Responsible for the 5 products development from ideation, to research, to managing engineering teams, to launching and growing
- Via Verde PortugalProduct Owner & Project ManagerTRANSPORTATIONFebruary 2017 - October 2018 (1 year and 9 months)Lisbon, Portugal- Owned product roadmap and backlog, quality assurance process, conducted market research, and tracked and improved KPIs.- Managed full project cycles from market research, designing the business model, creating specifications and requirements, internal and external stakeholder management, contingency planning to implementation for several projects.
1 recommendation
SR
Stefan Richter recommend Madalena
07/08/2022
I had the pleasure to work with Madalena for almost 3 years as her manager. With her customer-oriented mindset, strong communication skills and structured working style she was crucial for the successful launch of many of our startups.
Madalena is able to quickly dive into new projects or business models and grows with the challenge she gets, always with the ambition to deliver the best possible product. I am convinced she can make any project/team more successful and can highly recommend working with her.
Madalena is able to quickly dive into new projects or business models and grows with the challenge she gets, always with the ambition to deliver the best possible product. I am convinced she can make any project/team more successful and can highly recommend working with her.
Education
- Product Leader CourseProduct School2022Product Leader Course
- Master's degree, International Management with Major in MarketingNOVA School of Business and Economics2017Master's degree, International Management with Major in Marketing
- Certified Coder, Computer and Information Sciences and Support ServicesShecodes2019Certified Coder, Computer and Information Sciences and Support Services
- Bachelor of EconomicsNOVA School of Business and Economics2013Bachelor's degree, Economics