Skill set (19)
Industry fields of expertise
Maxime in a few words
✨ With over 12 years of experience in the world of luxury marketing, I bring a passion for creativity and innovation to every project. ✨
Having worked across iconic cities like New York, London, and Paris, as well as spearheading international campaigns in markets ranging from the United States to Europe, I offer a wealth of expertise in the global luxury landscape.
My journey in luxury marketing has been defined by a commitment to excellence, a deep understanding of consumer behavior, and a relentless pursuit of brand elevation.
From leading market launches for renowned brands such as Tiffany & Co, De Beers, Longines, 1stDibs, and Ralph Lauren (among others), to crafting tailored strategies that drive revenue growth, my international experience has equipped me with a unique perspective on the intersection of art, design, and commerce.
I offer a range of services including:
📈 Strategic Brand Development: Crafting unique brand identities that resonate with luxury consumers and drive brand loyalty.
🎨 Innovative Marketing Campaigns: Developing creative and impactful marketing campaigns that capture attention and drive engagement.
🌐 Market Research and Consumer Insights: Utilizing data-driven insights to inform strategic decision-making and enhance brand positioning.
🌟 Social Media Management: Leveraging social media platforms to build brand awareness, engage with audiences, and drive conversions.
💼 Event Planning and Management: Creating memorable brand experiences through meticulously planned and executed events and activations.
🤝 Consultation and Advisory Services: Providing expert advice and guidance on all aspects of luxury marketing, from brand positioning to digital strategy.
Work with me because of my proven track record of success in the luxury marketing industry, my passion for creativity and innovation, and my dedication to delivering exceptional results for every client!
Experience
- 1stdibsHead Of International MarketingNovember 2021 - Today (3 years and 6 months)London, UK
- Femme PaletteMentorOctober 2023 - Today (1 year and 7 months)Femme Palette empowers people and provides them with guidance to advance their careers and overcome career challenges, by connecting them with a personal mentor.
- Longines Watch Co. Francillon Ltd.Marketing Manager - UK & IEJanuary 2019 - November 2021 (2 years and 10 months)London, UK
2 recommendations
ML
PS
Mathilde L and 1 other person have recommended Maxime
04/04/2024
Working with Maxime was a game-changer for our brand. Her deep understanding of the luxury market and innovative approach to marketing helped us achieve remarkable results.
She seamlessly integrated our brand vision with strategic campaigns, driving significant revenue growth and enhancing brand recognition. Maxime's professionalism, creativity, and dedication make her an invaluable asset to any luxury business.
She seamlessly integrated our brand vision with strategic campaigns, driving significant revenue growth and enhancing brand recognition. Maxime's professionalism, creativity, and dedication make her an invaluable asset to any luxury business.
04/04/2024
Maxime's marketing skills played a pivotal role in our company's growth trajectory. Her expertise in market research, branding and social media management truly transformed our marketing efforts. From crafting strategic campaigns to managing our social media presence, Maxime's hands-on approach and dedication to excellence ensured that every aspect of our brand's identity was meticulously executed.
Collaborating with her was productive and she is commitment to results-driven strategies. I highly recommend Maxime to any luxury business looking to make a significant impact in the market.
Collaborating with her was productive and she is commitment to results-driven strategies. I highly recommend Maxime to any luxury business looking to make a significant impact in the market.
Education
- Master of ManagementUniversité Paris-Est Marne-la-Vallée2011Master's Degree, Master 2 - Luxury Brand Management
- BCOMM, MarketingConcordia University2010BCOMM, Marketing