Skill set
Top skills
Additional skills (5)
Michael in a few words
Featured in: Search Engine Watch, Wordstream, Forbes M.E.
Wrote for: SE Ranking, Kixie, Mashvisor, The Tokenist
Good blog content doesn't just require writing skills, it requires research.
Finding statistics and case studies, interviewing experts from your company, and reaching out for quotes from industry experts makes your content stand out. Researching keywords to understand the search intent and tailor the content accordingly makes it rank.
Writing, proofreading, and editing only come after that.
That's the approach I use when creating blog content. My goal is not to write a content piece get paid and bounce, but to meet the client's business goal. Whether it's attracting organic traffic through a top-of-the-funnel informational piece, getting leads in a middle funnel how-to, or building authority and backlinks through an original thought leadership article, proper preliminary research ensures content works as intended instead of becoming an unfortunate statistic in GA.
My best niches are:
- Digital marketing and everything that relates to it
- Business
- HR
- Real estate
That said, with ample time to do the research, I can work with almost any topic. The exceptions are medicine/law/finance because I prefer to stick with Google's YMYL rules and gambling/loans because they're shady.
Are you still reading this? I'm impressed! Hit me up for a free consultation, you deserved it.
Experience
- MashvisorFreelance writerREAL ESTATEDecember 2021 - September 2022 (8 months)Mashvisor is a real estate analytics solution. While working with them, I researched US real estate markets and trends and delivered SEO-optimized content.
- Coupler.ioFreelance writerDIGITAL & ITDecember 2020 - Today (3 years and 12 months)Coupler.io is a data management tool with the team providing coaching and data management services on of the SaaS solution.With these lovely folks, I'm working closely with the content team and company experts to create content for the blog that consistently ranks in the top 10. Not entirely due to my efforts, but it's still nice to see the results of my work on SERPs.
- Content PoweredFreelance outreach specialistDIGITAL & ITMarch 2020 - August 2022 (2 years and 6 months)I did an outreach campaign for Content Powered back in 2020 and delivered around five brand mentions in some of the largest industry blogs.
1 recommendation
GG
Gad Goldman recommend Michael
07/12/2022
I worked with Michael on and off since 2020. I don't have a constant workload and need freelance writers to step in when I'm in a middle of an off-page SEO campaing for a client. Michael always responded reasonable fast and often created great content on a short notice.
Education
- Bachelor of Arts in LinguisticsKyiv National Linguistics University2017Bachelor's degree, Linguistics