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Michael Johnson

Principal UX Designer & Accessibility SME

Works remotely from Leeds

  • 53.797563
  • -1.544227
  • Suggested rate €570 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Michael's quote.

This freelancer will be available again on 15/05/2023

Until 15/05/2023

Propose a project The project will begin once you accept Michael's quote.

Location and workplace preferences

Leeds, England, United Kingdom
Remote only
Primarily works remotely


Project length
Would prefer:
  • Between 3-6 months
  • ≥ 6 months
Would prefer to avoid:
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (9)

Michael in a few words

I’ve ten years design experience, most recently as a Senior UX designer & Accessibility Lead for Asda, one of the UK’s leading online grocery retailers.

I pride myself on my ability to evaluate and quickly adapt to new situations and new information, communicate and collaborate well with colleagues, present ideas and give solid reasoning for my suggestions.

My portfolio demonstrates my ability to understand user needs and product requirements and then creatively overcome unique and often complex problems, transforming big ideas into simple but engaging user-centric interfaces.

In any project I would expect to be accountable for a combination of any number of activities such as research, flows, storyboards, wireframes, interaction designs and completed designs, all incorporating accessibility requirements. I would expect to confidently present, influence, project manage my own work, manage expectations and work to deadlines.

At the heart of my creativity is a curiosity for continuous improvement.


Arbor Education

Principal Product Designer

July 2022 - December 2022 (5 months)

Introduce innovative designs to the products. Deliver UX/Ul/graphic designs for roadmap projects. Proactively identify opportunities to make improvements to UX/UL Oversee the quality and consistency of UX/Ul across the product portfolio. Build a new design system. Build and manage a new workflow in JIRA for design sprints. Provide UX 'and accessibility consultancy to the wider product teams.

Asda Grocer

UX Designer & Accessibility Lead

September 2020 - Today (2 years and 3 months)

Design a number of features across Asda Groceries as the only designer across 3 of 8 squads. Provide accessibility consultancy to Product, UX and Engineering teams. Write user research briefs and interpret resulting data to help make effective design decisions. Build a new design system for the 108 app. Influence product strategy. Organise and run workshops. Guide, support and mentor more junior colleagues, produce learning materials, lead by example. Uphold and champion the four principles of inclusive design.

William Hill

Senior UX Designer

March 2019 - March 2020 (1 year)

Design landing pages, micro-sites, animations, programmatic ads, display ads. Collaborate with product owners, researchers and stakeholders.

Ageney staff

Digital Designer (Contractor)

April 2017 - March 2019 (1 year and 11 months)

Design online and offine digital multimedia for brands such as Meadowhall, Jacamo, SimplyBe and Jet.