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Michael Leroy

Expert SEA & Social Ads

Can work in or around Paris

  • 48.8546
  • 2.34771
  • Suggested rate £537 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Michael's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Michael's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 10km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Digital & IT
  • Civil Engineering
  • Retail (Small Business)
  • Entertainment & Leisure
  • E-commerce
+9 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

Categories

Skills (49)

Michael in a few words

Passionné par le marketing digital et l’analyse de données, je suis expert Marketing digital et je vous accompagne dans la réalisation de vos différents objectifs :

- Génération de leads BtoB & BtoC
- Optimisation du CPA cible
- Développement du chiffre d’affaires
- Optimisation de la rentabilité des campagnes (ROAS)
- Visibilité et notoriété
- Augmentation de vos application installations et rentabilité
- Création & optimisation de shopping feed

7 ans d’expérience dans le domaine du digital dont 5 ans en agence SEA & Social Ads :

- ±10M€ gérés/an.
- Budgets allant de quelques milliers à des centaines de milliers par mois.
- Plus de 30 clients accompagnés de la TPE, start-up en passant par les grands groupes.
- Accompagnement de plusieurs clients dans des problématiques d’internationalisation dans différentes langues (anglais, allemand, espagnol).

Secteurs :
E-commerce : Meubles, électroménager, vins et spiritueux, prêt-à-porter…
Génération de leads : SaaS, Formation, Assurances...
App Ads: Dating, jeux, voyage…

Leviers utilisés : Google Ads (Search, Shopping, Display & Youtube), Microsoft Marketing (Bing Ads), Facebook & Instagram Ads, Linkedin Ads, Taboola, Apple search ads


N'hésitez pas à me contacter

Experience

Malt Community SA - Malt

Human Resources

International Acquisition Manager

Paris, France

May 2021 - Today (1 year and 9 months)

Google Ads Facebook Marketing Instagram Marketing LinkedIn Marketing Génération de leads

Adsvisers

Digital & IT

Head of Mobile Apps & CSS

Paris Area, France

December 2019 - May 2021 (1 year and 5 months)

Application Mobile User Acquisition Youtube Ads Facebook Marketing Instagram Marketing Google Ads

Adsvisers

Digital & IT

Team Leader SEA/Social Ads

Paris Area, France

January 2018 - December 2019 (1 year and 11 months)

- Management of Google Ads, Bing Ads, Facebook Ads, Amazon Ads, Apple Search Ads campaigns on behalf of key customers - Daily management of customer relations - Animation, training and organization of the account managers' pole - Monitoring the quality of the service provided and the agency's processes - Implementation of account monitoring tools - New recruitments - Control and improvement of the agency's processes (invoicing, reporting, blog, certifications etc.) - Participation in tenders and strategy proposals - Development of a reporting and automated invoicing tool for the agency
Google Ads Bing Ads Facebook Marketing Instagram Marketing LinkedIn Marketing Google Analytics Génération de leads E-commerce

Adsvisers

Digital & IT

Account Manager SEA/Social Ads

Paris Area, France

April 2016 - January 2018 (1 year and 9 months)

- Implementation of SEA strategies on Google Ads, Bing Ads, Google Shopping, Gmail Sponsored Promotions, Google My Business - Implementation and optimization of SMA campaigns: Facebook, Instagram, Linkedin - Daily management and optimization of customer campaigns - Customer relationship management - Optimization of product feeds for Google Shopping (Shopping Flux, Lengow, Channable). - Creation of dynamic campaigns for Search and automatic management of auctions (Feed, Script) Type of customers: E-Commerce fashion & clothing, tourism, beauty, video games. B2B lead acquisition
Facebook Marketing Instagram Marketing LinkedIn Marketing Google Ads Google Analytics Lead Generation E-commerce Bing Ads

Atlantic Media

Digital & IT

Assistant Web Project Manager

Paris Area, France

May 2015 - July 2015 (2 months)

Réalisation de contenus, lancement des nouveaux sites, développement des communautés, mock-up et prototyping des sites, études de marche, affiliation et partenariat
SEO

Education

  • Master 2 Economie et Conseil en TIC et E-Business (ECOTIC)

    Université de Rennes I

    2016

    This master is aimed at forming the specialists in economics and marketing within the the domain of ICT (Information and Communications Technology). Webmarketing (Google AdWords‎,DMP,RTB…) New Business Models, UX Design, Mobile Marketing, E-Business, Data-Analysis, E-Logistics, community and network theories (graphs), Innovative economics and intellectual property

  • Master 1 économie-gestion

    Université de Rennes I

    2015

  • Licence mention économie-gestion

    Université de Rennes I

    2014

  • Bachelor of Commerce (B.Com.)

    University of Cape Town

    2010