Skill set (16)
Mihaela in a few words
Marketing professional helping brands articulate their value proposition through joint alliances with channel partners by building go-to-market strategies to achieve higher sales targets. Easily moving from vision to strategy and implementation with experience nurtured around IT&C: IoT, data storage, cloud, security, cyber, AI, and DevOps software container technologies.
Hands-on and enthusiastic marketing leader with global experience in EMEA, US & APAC. Passion for helping great companies expand globally and track accomplishment in channel expansion, program design, and execution aligned with sales.
My unique strength lies in my experience spanning across global technology leaders, start-ups, marketing agencies, and industry leaders. I bring a wealth of diverse experience and focus on crafting the best programs and messaging to enable the achievement of strategic priorities, pipeline targets, and revenue growth. I thrive at building, executing, and demonstrating measurable growth through data-driven demand and pipeline generation across the field, partner and digital channels, differentiated brand awareness, and digital strategies.
Expertise in:
- Field Marketing (from demand generation campaign: ABM, Email campaigns, Events: trade shows, roundtable, virtual) Webinars, Digital & Social activities, etc.
- Channel | Partner Marketing
- Channel alliance
Romanian native, fluent in English and Italian.
Experience
- Digital ShadowsHead of Channel Marketing EMEA & APACAugust 2022 - Today (2 years and 4 months)
- BitdefenderField & Channel Marketing LeadSeptember 2021 - August 2022 (11 months)
- BitdefenderField and Channel Marketing Manager Northern EuropeJanuary 2019 - December 2021 (2 years and 11 months)London, UK
Recommendations
Education
- MicroMasters in Marketing in a Digital World, Business, Management, Marketing, and Related Support ServicesedX2018MicroMasters in Marketing in a Digital World, Business, Management, Marketing, and Related Support Services
- Law bachelor's degree, LawRomanian American University2008Law bachelor's degree, Law
- Bachelor's degree, Foreign Languages and Literatures, GeneralHighschool George Calinescu2004Bachelor's degree, Foreign Languages and Literatures, General