Skill set (25)
Nada in a few words
I help Software-as-a-Service companies open new demand generation channels to achieve ambitious revenue goals.
I do that by getting to know the product, the team, and the current marketing strategy of the company, and by identifying where I can most quickly bring value to optimize existing channels or activate new ones.
Some examples of my past deliverables:
- Conducting an SEO audit and optimizing the content plan: I enabled a Fintch provider to go from last to first in search ranking in a group of 5 competitors.
- Creating thought leadership content to cement a company's reputation in its category: I have written over 200 blogs and 30 ebooks, and organized and moderated dozens of webinars in 3 different industries: Fintech, generative AI, and HR tech.
- Setting up email tools and developing email marketing and nurture campaigns to convert cold leads with engaging content
- Developing ICPs and persona profiles, building new target company lists, and launching tests to activate new lead sources such as content syndication providers or ABM campaigns.
- Delivering a new website with a clearer call to action and better SEO performance. I have been involved in website redesigns and directly managed writers, developers and designers for a new website launch 4 times on two different CMS platforms, Webflow and Contentful.
Some of my other key areas of expertise are paid advertizing on Google Ads and Linkedin, PR strategy, and tradeshow lead generation.
I have been working as an individual contributor and a team leader at SaaS tech companies for the past 6 years, and completed my MBA at the University of Virginia prior to that.
Experience
- GladiaGrowth MarketingTECHJanuary 2023 - Today (1 year and 8 months)
- YouLendHead Of MarketingJanuary 2022 - December 2022 (11 months)London, UK
- BeamerySenior Manager, Campaigns and ContentTECHOctober 2019 - January 2022 (2 years and 3 months)London, UK
1 recommendation
SM
Sam Macleod recommend Nada
09/06/2023
Nada is a rare breed; wonderful as a person but also wonderful to work with. She approaches every project with curiosity, intelligence and determination. I worked with her across a variety of projects and every single one was varied, enjoyable and expertly executed.
She has deep knowledge of content, SEO, and the full spectrum of demand generation and marketing strategy. I can’t recommend her enough.
She has deep knowledge of content, SEO, and the full spectrum of demand generation and marketing strategy. I can’t recommend her enough.
Education
- Master of BusinessUniversity of Virginia Darden School of Business2017Master of Business Administration (MBA)
- Exchange program- M2, MarketingHaute Ecole 'Groupe ICHEC - ISC Saint-Louis - ISFSC', Bruxelles2012Exchange program- M2, Marketing
- Bachelor of Business & Bachelor of ArtsGroupe ISCAE2012Bachelor of Business Administration (BBA), Maketing