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Orkun Eti

coach

Can work in or around Berlin

  • 52.524932
  • 13.407032
  • Suggested rate £1,290 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Orkun's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Orkun's quote.

Location and workplace preferences

Location
Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km

Verifications

Verified email

Languages

  • Turkish

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Categories

Skills (4)

Orkun in a few words

My enhanced interpersonal, analytical and leadership skills have been forged in fast-paced and demanding industries. I am a self motivated, resilient, self aware, and empathic professional who is eager to take on responsibility in all endeavours.

Integrity, transparency and accountability are my most important values. My passion is growing companies by first growing the people that power them. I believe this is the most sustainable and scalable approach to growing a business.

My near future goal is to take on a leadership role in an innovative team. I want to work in a challenging environment, where I can further my expertise within the realms of coaching, mediation, recruiting, team building and leadership development.

Experience

Self-Employed

Mentor, Mediator, Transformative Leadership Coach & Business Growth Advisor  - As a freelancer

9726 E 42nd St, Tulsa, OK 74146, USA

January 2014 - Today (8 years and 10 months)

I help people and businesses grow.

MentorMe

Mentor  - As a freelancer

January 2021 - Today (1 year and 10 months)

I mentor women with the goal of helping them enter and advance their career, and overcome various challenges they face in business.

RAHM | The Global LGBTIQ+ Leadership Community

Mentor and Leadership Coach  - As a freelancer

January 2021 - Today (1 year and 10 months)

Coya

Chief Growth Officer

January 2021 - February 2022 (1 year and 1 month)

Leading product, design, marketing and partnership teams.

Vantik

Chief Commercial Officer

January 2019 - January 2020 (1 year)

Established a growth strategy for Vantik with the goal of increasing the customer base by 100% MoM. Closed partnership deals with various companies as well as thought leaders within the targeted communities. Run a marketing research in order to define personas, developed a comms strategy and shaped the Vantik brand. These efforts secured a 4x MoM growth rate within the same marketing budget.

TransferGo

Managing Director

Berlin, Germany

January 2017 - January 2018 (1 year)

Expended the business into Germany. Focused on building a team and growing the German business extensively. Owned the P&L for Germany, and led various strategic projects in operations, legal, recruiting, biz dev, sales and marketing. As a result, the company increased the transactions from Germany by 10x in less than a year.

Delivery Hero - Delivery Hero GmbH

Head of Performance Marketing

Berlin, Germany

January 2016 - January 2017 (1 year)


• Led, supervised, mentored a talented group of marketers in the performance and offline marketing teams
• Had responsibility for a multi-million Euro monthly marketing budget and in charge of developing a sustainable and scalable approach to growing the business
• Managed and controlled all marketing campaigns across online and offline channels with a focus on SEM, display, mobile, paid social, affiliate, TV and OoH
• Optimized existing channels and tested new channels to scale MoM, QoQ and YoY user growth
• Devised effective long term strategies for the utilization of various advertising platforms
• Worked closely with the analytics and BI teams on appropriate measurement of campaign results while ensuring the company takes a data driven approach to channel management and investment
• Collaborated with brand, product and sales teams to support their initiatives
• Managed agency and partner relationships, including offer evaluation and negotiation processes ⇨Key Results:
• Built the performance and offline marketing teams from scratch consisting of 7 newly hired individuals • Developed a cross channel marketing growth strategy and improved the CPA by more than 30% while the overall CPO was improved by 40%. • Supervised the relaunch of SEM accounts and increased the total number of conversions MoM while improving the CPC by more than 25%. • Increased the conversion rate on the mobile products by 20% in collaboration with the product and CRM teams working on the mobile growth strategy. • Coordinated the launch of Atlas with the team to ensure the company takes cross device conversions into consideration while optimizing the performance across various display and paid social platforms. • Improved TV media plans continuously and developed a new approach to TV and offline advertising. As a result, the TV CPA improved by 40% YoY. • Refined the affiliate marketing strategy and improved the cohorts by focusing on publisher and campaign optimization.

momondo

Head of Markets

Copenhagen, Denmark

January 2013 - January 2015 (2 years)


• Led and coached a team of 10 country managers while managing a multi million Euro monthly budget and having P&L responsibility
• Managed all marketing and business development activities for 14 markets
• Developed go-to-market strategies in collaboration with sales and product teams
• Planned all TV, SEO, SEM, CRM, mobile, display, brand and social media campaigns and supervised the team during execution
• Measured and reported performance of all campaigns and partnerships, and assessed against ROI targets and other KPIs
• Defined targets for the team, delivered quarterly performance evaluations, and enabled personal development of each team member ⇨Key Results:
• China: Developed a multi-channel digital approach to social media and content marketing • Organised a launch event in Beijing to present momondo's localised marketing strategy to 30+ Chinese suppliers • Established a partnership with China Daily, the biggest newspaper in China • Revenue in China increased by 5 times YoY • Russia: Led the Russian team to continuous market growth throughout the Crimean annexation and application of international sanctions in the market • Number of visits in Russia doubled YoY thanks to the launch of an online video campaign with social media support and TV sponsorship agreements • France: Localised the existing PR strategy • Visits in France tripled YoY • Germany: Coordinated the launch of a highly localised marketing campaign, combining online and offline channels with a total investment of 10 million EUR • Revenue in Germany increased by 4 times YoY • Turkey: Finalised the social media and PR strategy for Turkey • Gave interviews to the local media in Turkey • Increased the brand awareness in the market by 10 times •

momondo

Country Manager

Copenhagen, Denmark

January 2012 - January 2013 (1 year)


• Performed a competitor analysis, ran focus groups, determined the level of necessary localisation and developed a go-to-market strategy
• Managed contacts with suppliers, closed deals and oversaw product launch in the Turkish Market
• Devised effective growth strategies to drive traffic to the company website and apps
• Developed monthly budgets and controlled all marketing activities
• Created different accounts and launched campaigns on various platforms including Google Adwords, Admob, Facebook, Twitter, Double Click, and YouTube
• Improved the usability, design, content and conversion of the Turkish website and apps
• Collaborated with external agencies and partners to scale user growth ⇨Key Results:
• Closed deals with 10+ local suppliers • Optimised the website and increased the conversion rate by 50% • Created and launched 1000+ campaigns on Adwords, Yandex, YouTube and Facebook • Drove the momondo app to #1 on the App Store and Google Play • Developed a localised social media strategy and made Turkey the country with the most followers (150.000+) on the momondo's global Facebook page • Acted as momondo's Turkish spokesperson and gave interviews •

E.T.I Construction

Marketing Manager

January 2010 - January 2011 (1 year)


• Monitored market dynamics and analysed trends
• Developed new marketing strategies and budgets based on analysis
• Determined value and budget for advertising campaigns
• Managed agencies in creation of online and offline marketing initiatives
• Identified community and media relationship opportunities
• Coordinated and planed special event programs
• Created and managed marketing templates for new business opportunities
• Took an active role in industry-specific organisations and developed and maximised industry connections to promote the company

Garanti Bank

Assistant Vice President

İstanbul, Turkey

January 2008 - January 2010 (2 years)


• Established credit sales strategies for multi-million Euro companies
• Analysed financial statements, calculated ratios, prepared reports and strategic action plans
• Gave presentations about clients' ratios, sales volume and marketing strategies
• Attended weekly committee meetings with vice presidents
• Participated in calls on business customers and prospects to solicit business for the bank
• Performed a variety of clerical duties related to the processing, closing and administration of corporate and commercial loans
• Supported and managed branch's sales teams in increasing credit sales
• Backed up new accounts representatives and assisted them in maintaining current work flow

Garanti Bank

Management Trainee

January 2008 - January 2008


• Had a three months of intensive in-class training on sales, marketing, finance, law and products
• Got trained at various corporate branches, regional offices and the headquarters of Garanti Bank

Atasehir Project

Sales Manager

January 2007 - January 2008 (1 year)


• Prepared action plans, presentations, proposals and sales contracts
• Established and maintained client relationships

Education