Skill set
Parisa in a few words
🟡 Freelance Project Manager | Content Marketer | Digital Marketing Strategist 🟡
Looking for a versatile freelance marketer who brings both creativity and effective strategic skills to the table? Let's connect! We'll discuss how we can infuse your digital marketing efforts with genuine flair and achieve some seriously fantastic results.
đź’ˇ Strategic Content that tells a story
As a seasoned content marketer, I have a passion for turning ideas into engaging stories that connect with audiences. By combining my deep understanding of consumer behaviour (neuro-marketing) and eye for visual appeal, I develop tailored plans that attract, engage, and convert prospects into happy customers.
đź“Š Juggling Projects with Finesse
You could say I'm somewhat of a Monica (from Friends) when it comes to organisation. I thrive in orchestrating marketing campaigns with precision, ensuring deadlines are met, and budgets are respected. From coordinating resources to managing timelines, I'll make sure your projects are smooth sailing from start to finish.
🗣️ Words that Sparkle and Shine
Words have the power to captivate, inspire, and drive action. I love crafting compelling copy that brings your brand to life. From witty website copy to blog articles that inspire, I know how to make words dance off the page and into the hearts of your audience.
đź’Ş Data-Driven Decision Making
Numbers don't lie. And when coated with comprehensive experience, they can really launch your brand onto the next level. Although it might not sound very sexy, I'm convinced that tracking KPIs, A/B testing, and making data-driven decisions to continually refine and improve campaigns is the way to go.
🌍 Collaborating with Heart and Humor
Working together should be enjoyable, right? I value open communication, a collaborative spirit, and a good dose of humour. I'm here to be your partner in crime, supporting your goals, and bringing positive energy to our projects.
Experience
- FreelanceMarketing Expert & Project ManagerDIGITAL & ITOctober 2022 - Today (2 years and 2 months)Europe
- Just Eat Takeaway.comGlobal Marketing Project Manager - Corporate SolutionsMarch 2020 - October 2022 (2 years and 7 months)Responsible for the marketing of all B2B products worldwide. My main goals include: creating awareness for the new business solutions, acquiring new corporate clients (lead generation), go-to-market strategies for new countries/ products, and managing a large group of stakeholders. Milestones include:• Created the landing page and optimised continuously through a data-driven testing approach• Defined and implemented the marketing strategy• Managed cross-channel online campaigns and budgets (social, display, SEA, email)• Managed and directed the creation of visuals and video materials.
- Just Eat Takeaway.comLead Content Marketing Specialist - Corporate SolutionsJune 2019 - March 2020 (9 months)Amsterdam, NetherlandsLeading all content creation for our Corporate Solutions (B2B) platform.
Recommendations
Education
- Bachelor's Degree, International Communication and MediaHogeschool van Utrecht2014Bachelor's Degree, International Communication and Media
- Minor, Design for print Advertising concepts and campaigns Graphics for the web Mandarin ChineseUniversity of Hertfordshire2013Minor, Design for print Advertising concepts and campaigns Graphics for the web Mandarin Chinese
- MBO, Marketing and CommunicationsROC Flevoland2010MBO, Marketing and Communications
Certifications
- Online Persuasion (neuromarketing) - influencing the (sub)conscious mind ethicallyEmerce2021