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Pema Lama

🌱 Expert CRM + Marketing Automation
Supermalter
2 projects
2 recommendations
  • Suggested rate
    ÂŁ589 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Pema's quote.
Location and workplace preferences
Location
Paris, France
Can work onsite in your office in
  • and around Paris (up to 10km)
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Skill set (49)
Industry fields of expertise
Pema in a few words
Growth and Marketing Automation specialized in CRM, e-commerce, community growth, automation, Amazon product launch and ranking for beauty, non-profit events, e-commerce companies and Amazon aggregators. Some companies that I worked with are Accor, Pierre Fabre, Teleflora-Wonderful company, Beautycounter, and others.
Experience
  • ACCOR
    Customer Retention & Growth Manager
    HOSPITALITY
    September 2023 - Today (1 year and 2 months)
    Paris, France
    - Leading and automating omnichannel activation for the CRM journeys (email, push notif, push web)
    - Optimizing Basket and Funnel journeys of Retargeting program; +28% purchase rate in 3 months
    - Developing a Global roadmap for the Reactivation program in Salesforce to reduce purge volume through gamification, bonus offers, and discounts
    - Leading Airline partnerships building email journeys in lots, developing briefs for assets, and coordinating with the partners for implementation
    - Building Monthly and Quarterly reporting for QBR and contributing to quarterly CRM prioritization
    Salesforce Salesforce Marketing Cloud marketing automation Customer Journey Mobile application purge reactivation program Retargeting
  • Singulier
    Customer Strategy Manager
    CONSULTING & AUDITS
    July 2023 - August 2023 (1 month)
    Paris, France
    Worked on 2 brands - Parfum de Marly (High-end perfume brand) and Apo.com (Germany's fastest-growing online pharmacy)

    - Identified good practices in terms of email and more generally customer relationship management (Marketing Automation, KPIs, loyalty programs, customer service, MARTECH solutions, etc.) and developed a reference benchmark

    - Supported 2 clients in the redesign of their Marketing Automation journeys: identification of objectives, prioritization of the use cases, journey definition, template proposal

    - Audited customer-centric visions, roadmaps, processes, marketing automation strategies, tools, data and KPIs making a quality assessment and identifying opportunities or recommendations for improvement
    Klaviyo Benchmarking and Competitive Analysis
  • Pierre Fabre
    Freelance - CRM & Digital Coach
    PHARMACEUTICALS INDUSTRY
    October 2022 - July 2023 (10 months)
    Trained CRM and Digital team on

    1. CRM
    - to accelerate on CRM field, create strong and impactful CRM marketing
    activation campaigns as part of the Consumer’s Infinite Loop
    - to Build customer loyalty and maximize Customer Lifetime Value
    - to measure the performance by analyzing data & make optimizations
    - to contribute to Consumer demand / Increase Optins & Engagement

    2. Digital
    - training on digital communication tools usage, existing KPIs and analysis to best measure sell out effect of digital campaigns
    - training on measurement and analysis of multiple digital agency activities, strategies and performances
    Adobe Google Analytics Google AdWords Stratégie omnicanale
2 recommendations
ER
LM

Emilie Record and 1 other person have recommended Pema

Emilie RecordER
Emilie Record
Accor
23/04/2024
Pema est très efficace dans son travail au quotidien: très organisée, elle comprend vite et délivre vite, même dans un contexte fort de dépendances inter équipes comme il y a chez nous. Ses recommandations basées sur ses analyses et ses connaissances CRM sont toujours pertinentes. Elle sait parfaitement rationnaliser et prioriser ses sujets.
Elle proposera donc toujours des solutions pertinentes et viables.
D'un bon relationnel, Pema a su faire sa place au sein de l'équipe sans aucune difficulté, et elle est claire dans sa communication orale et ses présentations. Je la recommande vivement !
LoĂŻc MiretLM
30/11/2022
Pema comprend vite les sujets et les aborde avec rigueur dans un souci d'atteindre les résultats escomptés. Ses expériences en Marketing automation et plus largement en digital lui permettent de combiner enjeux business et sujets techniques pour construire une roadmap d'actions et les mener à bien.
Education
  • M.A., Global Communication
    University of Southern California
    2014
  • MSc, Global Media and Communications
    London School of Economics and Political Science
    2013
  • BBA, Marketing Major
    Paris School of Business
    2012
  • Certificat de langue "français des affaires et civilisation française"
    Cours de civilisation française de la Sorbonne
    2023
Certifications