- ACCORCustomer Retention & Growth ManagerHOSPITALITYSeptember 2023 - Today (1 year and 2 months)Paris, France- Leading and automating omnichannel activation for the CRM journeys (email, push notif, push web)- Optimizing Basket and Funnel journeys of Retargeting program; +28% purchase rate in 3 months- Developing a Global roadmap for the Reactivation program in Salesforce to reduce purge volume through gamification, bonus offers, and discounts- Leading Airline partnerships building email journeys in lots, developing briefs for assets, and coordinating with the partners for implementation- Building Monthly and Quarterly reporting for QBR and contributing to quarterly CRM prioritization
- SingulierCustomer Strategy ManagerCONSULTING & AUDITSJuly 2023 - August 2023 (1 month)Paris, FranceWorked on 2 brands - Parfum de Marly (High-end perfume brand) and Apo.com (Germany's fastest-growing online pharmacy)- Identified good practices in terms of email and more generally customer relationship management (Marketing Automation, KPIs, loyalty programs, customer service, MARTECH solutions, etc.) and developed a reference benchmark- Supported 2 clients in the redesign of their Marketing Automation journeys: identification of objectives, prioritization of the use cases, journey definition, template proposal- Audited customer-centric visions, roadmaps, processes, marketing automation strategies, tools, data and KPIs making a quality assessment and identifying opportunities or recommendations for improvement
- Pierre FabreFreelance - CRM & Digital CoachPHARMACEUTICALS INDUSTRYOctober 2022 - July 2023 (10 months)Trained CRM and Digital team on1. CRM- to accelerate on CRM field, create strong and impactful CRM marketingactivation campaigns as part of the Consumer’s Infinite Loop- to Build customer loyalty and maximize Customer Lifetime Value- to measure the performance by analyzing data & make optimizations- to contribute to Consumer demand / Increase Optins & Engagement2. Digital- training on digital communication tools usage, existing KPIs and analysis to best measure sell out effect of digital campaigns- training on measurement and analysis of multiple digital agency activities, strategies and performances
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- M.A., Global CommunicationUniversity of Southern California2014
- MSc, Global Media and CommunicationsLondon School of Economics and Political Science2013
- BBA, Marketing MajorParis School of Business2012
- Certificat de langue "français des affaires et civilisation française"Cours de civilisation française de la Sorbonne2023
- Inbound Sales certifiedHubspot2022
- Google Analytics for Power UsersGoogle2023