Skill set
Peter in a few words
I am a highly adaptable and results-oriented Brand Strategist and Digital Marketing & E-Commerce Consultant, with a track record of delivering high-impact projects for global brands like L’Oréal, Sainsbury’s, and Xiaomi. Known for hitting the ground running, I thrive in fast-paced environments, integrating seamlessly into teams and driving projects forward with precision.
Hyper-organised and efficiency-focused, I don’t just execute—I optimise. I identify gaps, streamline processes, and ensure every project is delivered to the highest standard. Having worked across brand strategy, digital marketing, and e-commerce, I adapt effortlessly to different roles, whether it’s leading strategy, refining customer journeys, or scaling paid media.
I bring a proactive, problem-solving mindset to every project, ensuring brands not only meet their goals but exceed them. If you need someone who can step in, take ownership, and deliver results from day one. Let’s connect!
Experience
- Contract Brand Strategist | Digital Marketing & E-Commerce SpecialistContract Brand Strategist | Digital Marketing & E-Commerce SpecialistJanuary 2022 - Today (3 years and 3 months)Collaborating with leading organisations and agencies, I deliver high-impact projects across brand strategy, campaign management, and digital transformation. I adapt flexibly to roles, providing strategic oversight or hands-on execution, depending on the client's needs. Known for hitting the ground running, I thrive in fast-paced environments with tight timelines.Key projects include:
*Billion Dollar Boy (Xiaomi): Developed UK and EU NPD launch strategies, creating emotion-driven campaigns to successfully position Xiaomi in Western markets.
*Billion Dollar Boy (Sainsbury's): Designed and implemented an influencer strategy for Sainsbury's, Tu, and Habitat, achieving a 28% month-on-month engagement increase.
*Grey London (P&G/Braun): Audited Amazon A+ content and customer journeys, delivering strategic recommendations to enhance sales across advertising and pricing channels.
*MAKE Agency (Thakeham): Provided brand strategy for Paid Media campaigns, balancing short-term objectives with long-term growth plans.Key expertise includes:
*Campaign & project management – From concept to completion with measurable results.
*Brand strategy and positioning – Crafting frameworks to enhance market performance.
*Paid media and analytics – Managing PPC and Paid Social campaigns to maximise ROI
*Strategic adaptability – Integrating into roles to address capacity gaps or skillset needs - Elevo DigitalChief Executive Officer & FounderJanuary 2022 - Today (3 years and 3 months)I founded Elevo Digital to provide a comprehensive suite of services tailored to unique business needs. Elevo specialises in Direct-to-Consumer (D2C) strategies, Shopify builds, UI/UX enhancements, and a wide array of digital marketing services. I work closely with a team of developers, designers, and copywriters to deliver complete solutions for businesses, whether on a project basis or ongoing retainer.Key projects include:
*14 Day Manicure: Migrated the website to improve site speed (17% to 99%), reducing bounce rates and boosting conversions.
*Seoulista Beauty: Full management of D2C channel and global digital marketing strategy, resulting in 28% YoY growth.
*Zima Dental: Spearheaded international expansion into Germany, Australia, and Canada, achieving 77% YoY revenue growth.
*BPI Learn: Led website redevelopment for front- and back-end UI/UX to improve user engagement and functionality.
*Jouissance Parfums: Successfully launched the brand to market with strategic growth plans for both B2B and B2C channels.Services offered include: Complete digital and e-commerce management, including D2C strategy, Shopify builds, and UI/UX optimisation Paid social campaigns, SEO, CRO, and e-retailer strategy Project-based packages or ongoing retainer models tailored to client needs. - Amanda Harrington LondonDigital & Strategy ManagerJanuary 2021 - January 2022 (1 year)Improved systems and processes, achieving a 30% increase in conversion rate and an 18% reduction in CPA by transferring to a new data platform. Managed PPC and SEO agencies, resulting in +17% traffic, +22% conversion rates, and -14% bounce rate. Simplified distribution, driving 10% YoY retailer growth despite 20% fewer accounts. Migrated CRM from MailChimp to Klaviyo, increasing revenue attribution from 9% to 35%. Repositioned B2C site with loyalty schemes and exclusive offers, boosting customer engagement and profitability. Led a team of 3: Retail Executive, E-Com Executive, and Social Executive.
Recommendations
Education
- Bachelor of Science in Business Management2019First Class BA (Hons) Business & Management
- A-Levels:University of Exeter2015A-Levels:
- GCSEs:King Edwards VI Five Ways School.2013GCSEs: