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Roberto Bertinetti

PPC/Digital Marketing|Top Brand CMO|Meta/Google

Works remotely from Berlin

  • 52.524932
  • 13.407032
  • Suggested rate £732 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Roberto's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Roberto's quote.

Location and workplace preferences

Location
Berlin, Germany
Remote only
Primarily works remotely

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Wine & Spirits
  • Video Games & Animation
  • Travel & Tourism
  • Tech
  • Social Networks
+21 other
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • Italian

    Native or bilingual

  • Spanish

    Conversational

  • French

    Basic

  • German

    Basic

Categories

Skills (27)

Roberto in a few words

My name is Roberto Bertinetti, expert in Online Marketing with 12+ years of experience consulting advertisers like Instapage, Expedia, Zalando, 1&1, Hotels.com, and Rocket Internet.

Before becoming a consultant, I have been managing an 8 digit budget as CMO of a Rocket Internet Venture, the biggest EU digital incubator, famous for its online marketing knowledge and best practices, with particular focus in Facebook Ads.

In my current and previous experiences, I have successfully developed and operatively implemented SEM and cross-channel marketing strategies, exploiting synergies in:

✅ Google Ads (Search, Video, Display): My little babies. Google Partner, constantly up to date, working closely with Google Dublin/SF, invited with few others in Mountain View @Google.
✅ Facebook/Instagram Ads: same as above, Premium Facebook Partner, daily contact with Facebook reps, was in Menlo Park @FB more than once.
✅ LinkedIn Ads: used to scaling B2B and LeadGen accounts since the early days of LinkedIn Ads.
✅ Others: Snapchat, Native, Twitter, TikTok, Pinterest, etc.

Besides having a holistic and pragmatical expertise in almost any paid traffic environment, I work closely with a graphic designer/video maker and a professional copywriter, allowing me to always have cutting-edge Ads for any digital marketing campaigns.

NOT A TYPICAL CONSULTANT
I don’t like to consider myself a typical consultant, but more an entrepreneur sharing knowledge.
When we work together, you get more than a guy to pull levers inside a tool. You’re also getting an experienced marketer that understands the big picture, and can help you grow faster.


WHY I AM CONVENIENT
In one word: efficiency.
Thanks to my experience, I will be able not only to produce the output you require in 1/3 of the average time a freelancer would take, but the output itself will be of a higher quality --> better performances = money saved.

Portfolio

Experience

White Consulting

CEO & Strategic Growth Partner

Berlin, Germany

January 2018 - Today (5 years and 1 month)

KIMSU

Owner and CEO

Berlin, Germany

January 2017 - Today (6 years and 1 month)

FREELANCER

Digital Marketing Consultant (SEM|Facebook Ads|PPC|SEO|Marketing Strategy)  - As a freelancer

Berlin, Germany

January 2017 - Today (6 years and 1 month)

PlusDental

Interim CMO  - As a freelancer

Berlin, Germany

January 2020 - July 2020 (6 months)

Rocket Internet SE

Chief Marketing Officer - Venture

Berlin, Germany

November 2015 - January 2017 (1 year and 2 months)

Rocket Internet is the world's largest Internet incubator. It has been building online companies since 1999 and has created over 100 market leading companies in 50+ countries, dozens of which have been exited successfully. Rocket is much more than a venture capital firm or an incubator. It brings together all key elements required to create great companies: team, concept, technology, and capital. It is 100 percent operationally involved in building its ventures and cover all critical functions with its expert teams.

Rocket Internet SE

Head of Online Marketing - Venture

October 2014 - November 2015 (1 year and 1 month)

Lamudi

Chief Marketing Officer

Berlin, Germany

November 2015 - January 2017 (1 year and 2 months)

Lamudi is an online real estate marketplace with operations in 34 countries, including: Algeria, Bangladesh, Colombia, Ethiopia, Ghana, Indonesia, Ivory Coast, Jordan, Kenya, Madagascar, Mauritius, Mexico, Morocco, Mozambique, Myanmar, Nigeria, Pakistan, Peru, Philippines, Rwanda, Saudi Arabia, Sri Lanka, Tanzania, Tunisia, Zambia and Zimbabwe.

Lamudi

Head of Online Marketing

October 2014 - November 2015 (1 year and 1 month)

deltamethod

Online Marketing Intelligence | Online Advertising | PPC | SEM | SEA Consultant

August 2013 - September 2014 (1 year and 1 month)

deltamethod puts together highly sophisticated technology with world class Online Marketing experts, always developing new leading strategies in the SEA world. As an Online Marketing Consultant, my main tasks were:
• Project management and new strategies development
• Business development and Accounts Analysis
• High spending Accounts creation and optimization
• Constrained portfolio optimization
• Users Intent analysis
• Data driven bidding models creation and implementation
• Budget management
• Data mining
• Quality Score Strategies implementation
• Statistical and mathematical modelling
• High quality Ads writing and optimization Most used platforms: Google AdWords, Google Analytics, Adobe AdLens/ Efficient Frontier.

Supermoney.eu

Media Buyer, Sales and CRM presso Supermoney.eu

August 2012 - July 2013 (11 months)

Management of the global email marketing and Display campaigns:
• A/B testing & customer segmentation to optimize open/click-through/ unsubscription rates.
• Creation of lifecycle email campaigns and new strategies for customer retention.
• Monitoring and analysis of results.
• Database Managing.
• Sales and New Business Development.
• DEM editors, web agencies and advertisement concessionaires network development.
• Daily analysis and optimization of conversion metrics, traffic volumes and target CPOs.
• Support to creative materials development (banner, DEM).

Federazione Italiana Scherma

Italian Epee National Team Member

January 2003 - December 2011 (8 years and 11 months)

Main results with the Italian National Team:
• Italian National Championship - Acireale 2014: Silver Medal, individual (Pro Vercelli Scherma)
• German National Championship - Reutlingen Cup: Reutlingen 2014: gold medal, individual (Pro Vercelli Scherma)
• World University Games: Belgrade 2009: silver medal, team competition
• International University Challenge: Vercelli 2008: gold medal, team (UNIPMN), Bern 2010: silver medal, team (UNIPMN), Bern 2009: gold medal, team (UNIPMN), Bern 2008 silver medal, team (UNIPMN)
• World Cup: Participation to competitions from 2007 to 2010 with the Italy team
• European Cup: Heidenheim 2007: bronze medal, team (Carabinieri Rome)
• Italian Championship – under 20 Category: Acireale 2005: gold medal, ind.
• World Cup, Junior Category: Tourcoing 2005: silver medal, ind. ; Nimes 2005: bronze medal; • Ponte de Sor 2005: bronze medal, ind.; Catania 2005: gold medal, ind.
• European Championship 2005, under 20 category: Tapolca 2005: bronze medal, ind.
• Italian Championship – Under 17 category: Udine 2003: bronze medal, ind.
• Participation to World Championship: U17 - Trapani 2003 (18°), U20 - Linz 2005 and Taebek City 2006 (14°)

EuroTLX SIM S.p.A.

Market Surveillance Analyst

February 2011 - May 2011 (3 months)


• Trading surveillance through cross business segments analysis.
• Trading coherency verification and financial instruments pricing errors managing.
• Investigations and identifications of unusual transactions (e.g. market abuse, market manipulation, marking the close).
• Statistical analysis and reporting.

Arma dei Carabinieri

Carabiniere

September 2004 - October 2010 (6 years and 1 month)

Member of the Carabinieri Epee Team - Rome. Main results:
• Italian Championship: Siracusa 2010: gold medal, team (Carabinieri Rome), 6th place ind
• World Military Championship: La Guaira (Caracas) 2010: 7th place ind
• Italian Cup: Rovigo 2009: silver medal, individual competition
• Italian Championship: Tivoli 2009: gold medal, team (Carabinieri Rome), 5th place ind.

White Star S.p.A.

Sales Intern

January 2009 - March 2009 (2 months)

Education

  • Master of Science

    Bocconi University

    2012

    Master of Science in Finance, Finance, General

  • Bachelor's degree, Business Administration and Management, General

    Università degli Studi del Piemonte Orientale 'Amedeo Avogadro'

    2008

    Bachelor's degree, Business Administration and Management, General