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Sandeep Das

Strategy & Transformation Consultant

Works remotely from City of London

  • 51.5073
  • -0.127647
  • Suggested rate £758 / day
  • Experience 7+ years
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Location and workplace preferences

Location
City of London, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Automobile
  • Consulting & Audits
  • Culture
  • Energy & Utilities
  • Entertainment & Leisure
+16 autres
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (7)

Sandeep in a few words

Experienced consultant in the consumer insights, brand and growth strategy and global programme management domains. Close to two decades of experience working with global brands across multiple geographies on brand, growth and corporate strategy questions.

Experience working with global insights and strategy teams at Mondelez, Danone ELN and Ferrero as core team member driving the rollout and implementation of brand equity and advertising effectiveness tracking programmes (worth $5 - $20 million).

Strong stakeholder management experience with direct exposure to C-suite

Successful track record of working in impactful, senior and high client-exposure roles in leading research organisations (Kantar, Ipsos) and consultancies (McKinsey, Kantar Consulting)

Experience working in multiple geographies (India, China, Europe) with sensitivity and understanding of cultural differences

Strong team building and management experience

Experience

McKinsey & Company - McKinsey & Company

Consulting & Audits

Consumer & Shopper Insights Specialist

City of London, United Kingdom

August 2011 - May 2013 (1 year and 9 months)

Designed, implemented and rolled-out a rapid, efficient and robust customer research framework for private equity due diligence studies globally (end to end framework that allows collection and interpretation of brand performance in categories in 3-4 days); Had strong traction and was implemented in 40 due diligence engagements in a short span of 6 months

Designed and implemented a multi-country research programme for an OOH advertising solution provider to measure brand strength, map strength and weakness vs. competitors, assess customer buying behaviour, drivers of consideration and brand performance on key drivers

Engagement lead on multiple B2B decision makers research in categories like power, electrical equipment and electronics covering Africa, Middle East and Asia Pacific

Identified shopper attitudes, store perceptions and buying behaviour using comprehensive research programmes in the retail domain for multiple retail clients (Nordics, UK, Canada, APAC)

Prophet

Consulting & Audits

Engagement Manager

City of London, United Kingdom

May 2013 - April 2014 (11 months)

Led, designed and established global market landscapes for multi-million dollar brands in snacking (savoury, sweet, breakfast snacking) for a global foods manufacturer

Designed and conducted research among HNWIs / UHNWIs to identify growth opportunities for wealth management advisory services and customer experience mapping for a global investment bank

Pre-acquisition due diligence and post-acquisition migration path development for acquired brands in the retail, technology and FMCG industries (using qualitative and quantitative research, secondary research, expert interviews and financial valuation)

Mondelez - Mondelez International

Agriculture

Senior Consultant  - As a freelancer

Zurich, Switzerland

June 2014 - October 2014 (4 months)

Global role driving the implementation and roll-out of a global brand equity tracking program (comprising of 250+ brand trackers) valued at $4m+ across 40 countries
Ensuring dissemination and buy-in across a global set of stakeholders (comprising of Global Category Leads, Regional Category Leads, country level senior insights managers etc.)
Best practice framework development, insights deliverables design, implementation plan formulation and ensuring integration into marketing and business planning
Strategic guidance and oversight role for research agency to ensure smooth transition for programme
Developing guidelines for programme excellence and evolution in the future
Global programme management and implementation

Kantar

Research

Associate Director

City of London, United Kingdom

October 2014 - January 2018 (3 years and 3 months)

Client facing lead role covering account management, delivery of strategic deliverables, business development (through up-sell and cross-sell opportunities) – Turned around client satisfaction ratings of key UK client from negative to positive in 2 years

Led the design, analysis and delivery of a strategic segmentation project in the restaurants / hospitality sector – Delivered presentation with strategic recommendations to client’s executive board

Successfully managed the transition of a global tracking programme of a UK-based retail client from previous vendor to Kantar TNS – Led the re-design of the programme across all key aspects (questionnaire design, structure/content/shape of deliverables and client engagement model)

Led the delivery of local and global presentations of a global brand equity tracking programme for a key global client – Client satisfaction ratings significantly improved from previous year due to more sharpness and actionability of findings

Managed a team of 2-3 research executives across two key client accounts
Branding Data analysis Market analysis

FERRERO - Ferrero

Agriculture

China Business Intelligence Manager  - As a freelancer

Shanghai, People's Republic of China

March 2018 - May 2018 (2 months)

Led the Business Intelligence initiatives for Ferrero’s China business unit

Provided strategic inputs and guidance to the top management (GM, Category Marketing Directors, Innovation) on category evaluation, competitive dynamics, performance of sales and distribution strategies, portfolio performance and brand health

Spearheaded initiatives to deepen strategic value by combining multiple data sources and activating more cross-agency collaboration
Business intelligence Marketing Intelligence

FERRERO - Ferrero

Agriculture

Senior Consultant  - As a freelancer

Luxembourg, Luxembourg

January 2018 - August 2019 (1 year and 7 months)

Senior consultant to Ferrero’s Global Consumer & Shopper Understanding team based in Luxembourg

Acting as a lead consultant in the design, implementation and roll-out of a strategic global brand equity measurement programme (across more than 40 countries)

Member of the core team responsible for designing the programme, the associated guardrails and the key strategic deliverables (global & regional category learnings, advertising effectiveness learnings presentations)

Supporting the global team in achieving stakeholder alignment and on-boarding across more than 30 countries (country insight and innovation teams, country marketing directors, regional marketing directors)
Consulting Positioning strategy Project Management Branding

Danone SA - Danone

Agriculture

Senior Consultant  - As a freelancer

City of London, United Kingdom

June 2017 - October 2019 (2 years and 4 months)

Senior consultant to Danone ELN’s Global Strategy & Insights team based in Amsterdam
Spearheaded the rollout and implementation of the global brand equity and performance measurement harmonisation programme across 40 countries
Core responsibilities include alignment and actionability of principle components of harmonisation, global and local stakeholder management, cross-country coordination, development of pilot actionability programmes, roll-out management, design and implementation of brand KPI measurement dashboards and global category presentations
Responsible for the creation and dissemination of global learnings across the wider Strategy & Insights, Marketing and Branding stakeholder units
Consulting Positioning strategy Data analysis Market analysis

Kantar Consulting

Consulting & Audits

Senior Consultant / Associate Director  - As a freelancer

City of London, United Kingdom

April 2019 - October 2019 (6 months)

My work at Kantar Consulting encompassed the whole growth consulting toolkit. The engagements I worked on were targeted at identifying and activating growth strategies. This ranged from new market entry, identification of white space opportunities in existing markets and categories, creating a framework for future growth and innovation initiatives and identifying strategically important consumer / customer segments for targeting.

The product categories / segments I worked on include health & wellness, beauty, personal care and non-profits. As a senior consultant, I sometimes worked as a core member of a broader consulting team or led short / medium-term engagements
Consulting

Adobe - Adobe

Software Publishing

Value Consultant - Digital Strategy Group

City of London, United Kingdom

February 2020 - August 2020 (6 months)

Value Consultant in Adobe's Digital Strategy Group in EMEA, part of a team of strategy professionals that advise executives from the world's leading brands on digital experience, digital transformation, and business growth.

Reckitt

Raw materials industry

Global CI Transformation Lead (Health)  - As a freelancer

Slough, United Kingdom

April 2020 - December 2020 (8 months)

In my role as CI Transformation Lead for RB's Global Health business, I worked with the Chief Insights & Analytics Officer and Global Health CI Leads in designing, rolling out and implementation of critical transformation initiatives. These initiatives have a set of common objectives - strengthen the use of data and knowledge for agile decision-making, enhancing the effectiveness of customer understanding within the organisation and speed up GTM capabilities.

Highlights of the initiatives I drove:

Led the rollout of an AI-enabled knowledge management platform within the consumer insights and marketing community with the strategic objective of deeper discovery of existing data, enhancing cross-functional collaboration and knowledge sharing

Drove analytical capabilities within the wider CI organisation through the implementation of a survey data analytics platform

Responsible for identifying and driving cost efficiencies in the identification, engagement, onboarding and commissioning of research through the extensive agency mix

Certifications 

  • Oxford View of Strategy Programme
    Said Business School, University of Oxford
    2021