Malt Strategy
NEW
AI Search
Malt Strategy
NEW
AI Search
Malt welcome

Welcome to Sara's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Sara to discuss your project or search for other freelancer profiles on Malt.

Sara Webster

Marketing Consultant
  • Suggested rate
    £750 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Sara's quote.
Location and workplace preferences
Location
St. Andrews, Scotland, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Sara
Categories
Share this profile
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Signup to reveal
Skill set (13)
Check out Sara's expertise
Sara in a few words
I am a Senior Marketing professional with over 20 years’ experience in leading results-driven International Digital and Marketing teams on both the agency and client-side.
I am ready to help you with projects that include:
- Marketing Strategy Design & Implementation
- Digital Marketing Auditing and Strategy
- Team Leadership
- Digital Marketing Project Management
- B2B & B2C campaigns with an emphasis on Content Strategy and Paid Media
Key Skills: Senior Leader, Marketing Strategy, Digital Marketing, Marketing Operations, Brand Management, B2B Marketing Strategy, Data Interpretation & Analysis, Communications, Operations Management, Stakeholder Management, Process Development & Management, Prince 2 qualified Project Manager, Change Management.
Experience
  • Saga
    Interim Head of Digital Performance
    TRAVEL & TOURISM
    December 2021 - December 2022 (1 year)
    I was responsible for leading Saga Travel in setting up and executing their digital performance marketing and digital transformation strategies to deliver against their strategic business objectives.

    This included:
    - Website Redesign Launch
    - Cross-channel Digital Strategy Setting & Implementation
    - Measurement Strategy development & implementation
    - Recruitment & team management
    - Agency Leadership & Budget Management
    - Embedding in the business as a core member of the Marketing Leadership Team
  • Waypoint Partners
    Marketing Consultant
    CONSULTING & AUDITS
    July 2021 - January 2023 (1 year and 6 months)
    Remote, OR, USA
    Consultancy position involving auditing current marketing activities and providing strategic direction to improve lead generation performance.
    New branding design & implementation
    New website design, development and marketing.
    Google Ads and LinkedIn strategy & management
    Webmarketing strategy Branding SEM LinkedIn Marketing
  • JG Thomson & Co
    Senior Marketing Consultant
    WINE & SPIRITS
    June 2021 - September 2021 (4 months)
    I worked with the Artisanal Spirits Co to develop their Product Launch strategy and support the launch of it's ecommerce website. This strategy involved an agile mix of Search, Social Media (Paid and Organic), Influencer Marketing and PR.
    Despite the challenging launch period (peak periods for the sale of liquid were missed), the campaign is performed ahead of it's ambitious KPIs.
    • Check out Sara's experience
Recommendations
Education
  • BA (Hons) Marketing Management
    Napier University, Edinburgh
    2000
  • PgDip Information Technology (Multimedia Technology)
    Napier University
    2001