Sidonie Lawrie, Head of Product

Location: Leeds, United Kingdom

Can work on-site at your office in

and around Leeds (up to 50km)

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Strategy Consultant

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Top skills

Additional skills (26)

Visionary Agile and Product professional with a proven track record of spearheading transformative digital product solutions in the Fintech and MarTech industries. Expertise in translating business objectives into innovative product strategies, fostering cross-functional collaboration, and delivering impactful outcomes that align with business goals. Certified Agile Coach adept at leading and empowering teams to continuously deliver data-driven improvements. Resilient leader tasked with improving Product processes at scale. Effective leader that champions upskilling development and product professionals into accountable teams that can deliver valuable change. Extensive experience leveraging tools including JIRA, Confluence, Atlassian, Miro, Microsoft Teams, Slack, Zoom, Jamboard, PowerBI, Google Analytics, Hotjar, VWO, Canva, Azure, Zendesk and Outlook.

Nurtur Ltd
Head of Product
January 2024 - Today (1 year and 4 months)
• Responsible for the leadership of 5 products and 6 product teams resulting in an increase of 33% throughput.
• Defined product strategy and vision, guiding a team of Product Owners and Business Analysts in the execution of key product initiatives aligned with company growth targets and long-term business objectives.
• Reported monthly to Investment Board as a member of the Senior Management Team.
• Represented Product in fortnightly TownHalls and monthly company-wide All Hands meetings.
• Led cross-departmental collaboration across Support, Operations, Sales, and Development, ensuring Product Owners worked in alignment with strategic business goals, driving product prioritization and ensuring timely delivery of key objectives.
• Identified, removed, and escalated impediments to development and testing, maintaining a consistent pace of delivery.
• Mentored and developed a team of Product Owners and Business Analysts, implementing training programs that enhanced product discovery processes and improved the quality and clarity of product requirements.
• Scoped and successfully delivered development to onboard the largest Enterprise client for the company resulting in £28kpm MRR. Delivered 3 months ahead of budget.
• Held regular user groups with clients to develop user personas and solidify feedback loops.
• Completed projects to enable product usage metrics to generate data-driven insights to switch the company from being sentiment led.
• Introduced and optimised processes in SDLC to ensure prototyping, accurate prioritisation, effort estimation and GTM launching were successful at scale.
• Spearheaded exceptionalised cost savings development resulting in £100k per month cost reduction.
• Prioritised architectural development to ensure future annual 20% growth targets will be achievable in 2025 as well as ensuring retention of £250kpm MRR.
Shelby Finance Ltd
Product Lead - Digital CX
March 2023 - January 2024 (10 months)
• Responsible for over 100 product enhancements and 20 projects.
• Spearheaded the digitization of the loan sale acquisition journey for Morses Club, streamlining the process, reducing time to funding by 75% and saving an annual cost of over £3 million in third party contracts.
• Developed and maintained a comprehensive product roadmap, prioritizing and updating it regularly to reflect changing business needs.
• Orchestrated cross-departmental collaboration with Compliance, Risk, Business Intelligence, Technology, and Operations to align product vision and ensure the successful delivery of key objectives.
• Identified, removed, and escalated impediments to development and testing, maintaining a consistent pace of delivery.
• Effectively managed third-party dependencies, scheduling, and releases, ensuring seamless integration and timely project completion.
• Established and analysed data tracking through PowerBI, Hotjar and Google Analytics to gain customer insights and identify product enhancements.
• Introduced A/B testing within products, significantly improving business intelligence and decision-making.
• Managed and mentored another Product Lead, fostering their professional growth and contribution to team success.
• Collaborated closely with UI/UX and Marketing teams to design and implement customer-centric product enhancements, ensuring alignment with brand voice and user experience.
• Leveraged AI technology to create digital marketing content and demonstrations for customer communication.
• Created and shared engaging demonstrations and training materials business-wide for all released changes, empowering the organization to effectively adopt new features and processes.
Shelby Finance Ltd
Lead Agile Delivery Lead
November 2021 - March 2023 (1 year and 4 months)
• Led 4 product teams in the successful development and release of 23 substantial projects and multiple smaller changes to customer-facing websites.
• Experience releasing new product features, feature enhancements, back-end automations, version upgrades, migrations and regulatory changes.
• Initiated the adoption of Agile methodologies, including Scrum, Kanban, and technical best practices, fostering continuous improvement in a psychologically safe environment, implementing feedback loops and streamlining the development and release processes.
• Facilitated all scrum ceremonies including daily standups, sprint reviews, planning, retrospectives, sprint goal creation, roadmap planning and backlog prioritisation, ensuring team alignment and project success.
• Proactively identified, removed, and escalated impediments to increase throughput, flow, and velocity, while simultaneously decreasing lead time and work in progress.
• Effectively managed third-party dependencies to optimize feedback loops and enhance cross-project collaboration, ensuring seamless integration and timely project completion.
• Convened monthly all-hands meetings for all product teams, fostering alignment and collaboration across departments, ensuring a unified approach to product development and teams aligned to one product vision.
• Coached and mentored product teams in Agile methodologies, successfully transitioning them from Scrum to Kanban, resulting in a 2x increase in throughput.
• Conducted workshops on agile story estimation and user story breakdown, empowering teams to effectively plan and prioritize tasks, leading to improved efficiency and faster delivery cycles.
• Successfully coached product teams in using Scrum and then managed transition to Kanban.
• Managed, mentored and supported 3 ADLs in their learning and development, including creating a comprehensive skills matrix and individual growth plans outlining the role progression from Junior to Lead.

Agile Certified Professional
2021
Agile Certified Professional
and Couples Coaching
Highgate Holistic
2020
and Couples Coaching
Coaching
2020
Coaching
COSCA Counselling Skills
Edinburgh College
2020
COSCA Counselling Skills
Master of Arts
The University of Edinburgh
2014
MA Psychology