Skill set
Skai in a few words
ABOUT ME: WHERE STRATEGY MEETS CREATIVITY
A creative problem-solver and a results-driven Marketing Strategist and Digital Growth Specialist with extensive experience in brand positioning, international market expansion, and revenue growth. Whether launching an e-commerce platform, developing a new campaign, or expanding a brand into untapped markets, I am dedicated to delivering tangible results. My passion for marketing and my unique blend of strategic insight and creative execution makes me a valuable partner for businesses looking to scale and thrive in a competitive landscape in both local and global markets.
Experience
- CULTIVO DE ESTRELLAS S.L.UDIRECTOR - MARKETING, GROWTH, AND INTERNATIONAL EXPANSIONNovember 2016 - May 2024 (7 years and 6 months)SpainTRADE ARENA (Dubai) RASHIDS INTERNATIONAL LTD. (Mauritius) CULTIVO DE ESTRELLAS S.L.U (Spain) 2016 – 2024• Led 10+ innovative business ventures across furniture, gourmet food, and luxury retail, driving a 400 bps increase in revenue growth rate• Expanded international operations for Arena Furniture into key markets, including Saudi Arabia, Mauritius, Uganda, Malawi, and Zambia, by cultivating long-term relationships with strategic distribution partners.• Founded Cultivo de Estrellas S.L.U in Spain, enabling access to the European market while ensuring compliance with regulatory frameworks, including AESAN.• Launched retail outlets for Al Rashid Gourmet in Valencia, Spain, and Mauritius, delivering exceptional performance with a 200% uplift in sales on launch day compared to local market averages, and consistently exceeding daily sales targets.• Streamlined supply chain operations, collaborating with logistics providers to facilitate efficient product imports and exports between Dubai and Spain, ensuring operational excellence and timely delivery.
- Multiplex International LLCMARKETING DIRECTORJanuary 2014 - January 2016 (2 years)Dubai - United Arab Emirates• Managed a $1.2M marketing budget across 45+ global FMCG and cosmetics brands, achieving significant growth in brand awareness and sales.• Spearheaded integrated marketing campaigns and ROI-driven promotions for renowned brands including Corine de Farme, Evian, Wet n Wild, Prestige Cosmetics, AirVal, Wagh Bakri Tea, Ching´s, Flormar Retail etc.• Built strategic collaborations with major retailers including Carrefour, Westzone, and Choithram, increasing market share and optimizing brand visibility.
- Mindshare Fulcrum (WPP group)BUSINESS MANAGER - MEDIA PLANNING (HOUSEHOLD CARE)January 2009 - January 2013 (4 years)Mumbai, Maharashtra, India• Directed the Cannes Lion nominated campaign "Mother against Dirty Loos" for Domex, achieving a 27% enhancement in product efficacy perception, 125% brand consideration growth, and a 15% increase in sales turnover.• Pioneered digital innovation with the launch of bebeautiful.com, unifying Unilever's beauty brands under a single digital platform and setting benchmarks in the beauty care sector.
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Education
- Interactive Degree Course in Advanced Media PlanningUnilever Media College2012Interactive Degree Course in Advanced Media Planning
- Bachelor of Science in Computer ScienceRuparel College, Mumbai University2007Bachelor's Degree in Computer Science