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Welcome to Smriti's freelance profile!

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Smriti Verma

Your friendly Digital & Email Marketer/Pharma Tech
  • Suggested rate
    £249 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Smriti's quote.
Location and workplace preferences
Location
Paris, France
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Smriti
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Skill set (15)
Check out Smriti's expertise
Smriti in a few words
Hello,

I'm Smriti. Enchanté!

I'm a Digital Marketer with 7 plus years of experience in Digital Marketing, Agency Management, and Email Marketing in startups, tech, pharma, and the healthcare space.

I can offer you expert solutions in:

Email Marketing
- Run end-to-end campaigns: Drafting, Design (using your email marketing tool), A/B testing, Metrics & Analysis
- Mastery in tools like MailChimp, ActiveCampaign, Salesforce to create templates
- Troubleshoot simple HTML issues
- Define target audience and lead generation opportunities

Marketing Strategy
- Content & web strategy to boost awareness
- Complete analysis of marketing current marketing initiatives to understand what is working and what isn't
- Creating a marketing plan

Social Media
- Social posts on Facebook, LinkedIn, Twitter, etc. (with graphics support from your end)
- Social Media ads

Other Marketing Activities
- Google Analytics
- Broad level understanding of SEO
- Competitor Intelligence
- Website content
- WordPress content postings

My Education:
- MBA/Bac+6 equivalent (Marketing & HR)
- Bachelor of Pharmacy/Bac+4 equivalent

My Industries of focus:
- Pharmaceuticals, Healthcare, Life sciences
- Tech

A bit about me: I'm a big foodie who likes to discover the cuisines of the world!

Happy to discuss more about any of my past projects. Looking forward to knowing more about your business and how I can help! :)

Cdt,
Smriti
Experience
  • LARVOL
    Marketing Specialist
    PHARMACEUTICALS INDUSTRY
    August 2020 - September 2021 (1 year and 1 month)
    - Led Email Marketing at LARVOL that contributed 10% to the annual revenue
    - End-to-end planning (of the campaign calendar), execution (A/B tested emails, automation), and analysis of campaigns and marketing data using Salesforce and MailChimp to increase conversions by 20%, increased web traffic by 70%
    - Launched new marketing campaigns for North American markets and the EU Region
    - Leading the lead generation team’s efforts in getting leads from the right target audience for the marketing funnel
    - Led the content strategy, drove account-based marketing to get more pharma clients
    - Co-ordinated with the sales team to convert leads to paying customers
    - In-depth understanding of the pharma and healthcare industry, our clients, and the relevant audience
    Email marketing Webmarketing strategy Content marketing Salesforce Mailchimp Blog Sales funnel Lead generation Marketing Intelligence
Recommendations
Education
  • Bachelor of Pharmacy
    Pune University
    2009
    Bac+4 equivalent.
  • MBA (Masters in Business Administration)
    Indus Business Academy
    2011
    Bac+6 equivalent. In Marketing & HR.
Certifications