A commercially astute brand marketeer with 14+ years of experience working within multicultural, agile and fast paced environments, developing creative content and solutions, helping to drive sustainable growth into both grocery and impulse channels.
SKILLS
Media Strategy and insights
proposition development and pricing
Creative assets creation and PR
Digital strategy including A/B testing /target audience
EXPERIENCES
Analysing brand positioning and consumer insights
Managing a team working on brand initiatives
Lead creative development to motivate the target audience to “take action”, “call to action”
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor consumer reactions
Devise innovative growth strategies