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Sofía Vindas

CRM & Lifecycle Management | Growth Marketing

Works remotely from Berlin

  • 52.524932
  • 13.407032
  • Rate On-demand
  • Experience 7+ years
  • Response rate 100%
  • Response time 24 hours
Propose a project The project will begin once you accept Sofía's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Sofía's quote.

Location and workplace preferences

Location
Berlin, Germany
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Digital & IT
  • Banking & Insurance
  • Film & AV
  • Culture
  • E-commerce
+22 other
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Categories

Skills (45)

Sofía in a few words

Results-oriented, curious, optimistic and analytical. Experienced managing projects and stakeholders in B2B Saas companies. I have worked for USA, Spain, Costa Rica and Germany (based in Berlin now).

Specialized in implementation, migration, customer acquisition, customer retention, customer lifecycle, CRM employee education & training, automations & workflows.

CRM skilled in: HubSpot, Zoho and Braze.

Experience

Amboss

Medical

CRM Manager

Berlín, Alemania

August 2022 - January 2023 (5 months)

Automated campaigns along the customer lifecycle.
Deployed campaigns on the multi-channel CRM platform (Braze) to engage and re-engage customers across all customer lifecycle.
Connected opportunities within teams (editorial and local marketing) to use content as a lead magnet in US.
Regular A/B testing for improvement and learnings.
-CRM utilized: HubSpot, Blueshift & Braze
Automatización Email marketing Marketing Automation Hubspot HTML braze

Samyroad

Social Networks

CRM Manager

Madrid, España

April 2021 - Today (1 year and 11 months)

CRM HubSpot admin and leadership (Europe & LATAM)
Lead Generation and client retention strategy.This included the creation of a Sales Lead Generation team, and administration of their tools.
Migration of the complete CRM to a new hub within HubSpot
Data Analysis and reporting for decision making.
Campaign deployment, automations, lifecycle management, and segmentation.
Property & object management within HubSpot for Operations team. Training designed to utilize the CRM with new features implemented.
Achievements: CRM migration optimized for the company needs, global teams trained in new tools. Goal met of 500K within CRM actions.
CRM Hubspot prospección de cliente Inbound marketing Product management

EPIC Software development

Tech

Liderazgo de Marketing y ventas

Nueva York, Estados Unidos de América

May 2018 - January 2019 (8 months)


Lead Generation and conversion. Target: Medical and SaaS companies in need of software development services.
Implementation of B2B and funnel marketing strategies.
Email marketing campaigns and CRM management in Zoho.
LinkedIn, videocalls, presentations and telephone negotiation.
Achievements: Acquiring potential clients in the medical sector through LinkedIn prospecting and email marketing using case studies.
Generación de leads CRM Zoho CRM Email marketing LinkedIn

sofiavindas.com

Consulting & Audits

Consultora de Marketing  - As a freelancer

San José, Costa Rica

January 2019 - Today (4 years and 2 months)

Business and Marketing advisor in Costa Rica.
Main clients: an eco-lodge which increased its occupancy by 30% as a result & an American brand of vapers which introduced their brand to Costa Rica.
Consultoría Planificación estratégica Redacción SEO Redes sociales

Digital 1o1

E-commerce

International business development

Madrid, España

March 2020 - Today (3 years)

Inviting C-level people to specialized SaaS events.
Testing with growth hacking tools to increase the amount of assistants. Zoho CRM
Email Marketing and CRM management. Creative copywriting, behavioral analysis and intensive testing was required.
Achievements: I owned the British and German market for online events, also the Fashion and Apparel industry (the most relevant in the company).
Generación de leads CRM Email marketing Redacción SAAS Growth hacking

Education

  • Bachelor in communication and Public Relations

    Universidad Latina de Costa Rica

    2014

  • Big Data Specialization

    Next IBS

    2021

  • Master in Tourism Marketing

    Universitat de Lleida

    2021

Certifications 

  • Braze Expert
    Braze
    2023
  • HubSpot Expert
    HubSpot
    2022