Sohini Roy, Strategic Brand Solutions

A brand strategist with a passion for storytelling, helping brands craft compelling narratives that resonate with their target audience. Curating experiences at the intersection of Art x Design x Experience through narratives and strategic solutions that will help your brand or product sell bettter. Be it social media or interactions at touchpoints!

Driven by research from consumer insights along with an in-depth understanding of human-centered behavioral study to craft a story thus in turn transition your product into a strong brand that connects with your consumers on a deeper level.

Learning everyday!

Self Employed

Independent Brand Strategist

September 2022 - Today (2 years and 8 months)

Content & Communication Lead

21CC Education

Brand Strategist

May 2020 - August 2022 (2 years and 3 months)

Seventy Event Media Group

Senior Manager - Brand Solutions

October 2018 - December 2019 (1 year and 2 months)

Mumbai, Maharashtra, India

• Conceptualise strategies and solutions to address clients' challenges

• Pitch, close and manage deals with major brands

• Respond to agency Requests for Proposal (RFPs) through brand solutions proposals & presentations

• Develop and maintain client relationships

• Use both qualitative and quantitative research to support benefits of brands experiences

• Provide consistent communication with Ops, Client Services, and Finance

• Conceptualising and Development of Intellectual Property along with media buying & sponsorship management

LMDP , Decoding Consumer Culture

MICA | The School of Ideas

2023

LMDP , Decoding Consumer Culture

Master of Business

National Law School of India University

2014

Master's degree, Business Law

Bachelor's degree, Finance (Hons)

University of Calcutta

2007

Bachelor's degree, Finance (Hons)

High School Diploma

Indian School, Al Ghubra, Muscat

2004

High School

High School Diploma

Convent of Jesus And Mary, Simla

2002

Junior High School