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Sonat Antepli
Brand and Marketing Strategist
3 recommendations
  • Suggested rateOn-demand
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Sonat's quote.
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Location and workplace preferences
Berlin, Germany
Can work onsite in your office in
  • Berlin and around (up to 10km)

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Expertise (17)
Sonat in a few words
I’m a multifaceted Marketing Leader with extensive People Management experience. I shape and nurture purposeful brands to build a sense of belonging among Employees, to ignite a bonding with Users and to feed trust across all Stakeholders eventually. I make sure that we have the right retention qualities in place both in our organisation and products, before investing heavily in marketing functions and activation plans. In order to improve retention and profitability in continuum, I drive cross-functional collaboration to enable informed decisions with an alignment around the Consumer/User Insights, Value Proposition, Business Opportunities, Company Objectives, Market Strategy & business critical metrics.

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  • Google

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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3 recommendations

Katerina Karamallaki and 2 other people have recommended Sonat

Katerina KaramallakiKK
Katerina Karamallaki
Casual Business
I had the pleasure to work closely with Sonat at Casumo during a critical time of rebranding the company. Her thinking, strategy and direction was pivotal to the project and the company as a whole. She is a very experienced strategist who can communicate analytical thinking to everyone, including the creative team and can marry business strategy with big ideas. With her solid understanding of market research and strategic planning she created the perfect foundation for creative thinking to flourish. Most importantly, she is a nice person to work with. Everyone from C-Level to employees was looking to her guidance. I would love to collaborate with Sonat again in the future, it was a joy working with her.
Eda KiraliEK
Eda Kirali
Sonat is a very experienced and future oriented brand, digital brand, marketing strategy architect whose vision and output are very valuable for the brands/companies work with her. She works for mega brands and companies and as a strategist and also consultant, she always reflects knowledge and her instruments from her diverse background to the projects that she run. Her result oriented, end to end focus from consumer to market; drive the projects and brands to winning and exceptional strategies. She is really good at merge the creativity with business, consumer and market needs. We got consultancy service for the digital brand and communication strategy of the main digital content platform of Unilever Turkey in Foods Category. Looking forward to work her again for the future projects.
Selin KahramanSK
Selin Kahraman
A truly deep thinker, very experienced brand strategist, has amazing real-life cases with multiple global mega brands, understands the workings of the human psyche, can do divergent and convergent thinking at the same time. Sonat has a great balance of creativity and business thinking that makes her a unique consultant that understands how to balance practical solutions with big ideas.
We got consultancy services from Sonat for several Pepsico ads and business questions in Europe. The most noteworthy successes include an iconic Xmas advert that got all-time high scores in consumer tests as well as strong business results, and a meta-analysis of our advertising database in UK which then turned into an advertising playbook. Looking forward to our next project together.

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