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Welcome to Sophie's freelance profile!

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Sophie W.

Content Marketer and Copywriter

Works remotely from Nottingham

  • 52.949618
  • -1.147547
  • Suggested rate £350 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Sophie's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Sophie's quote.

Location and workplace preferences

Location
Nottingham, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • E-commerce
  • Digital & IT
  • Health & Wellness
  • Medical
  • Pharmaceuticals industry
+2 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (7)

Sophie in a few words

I'm a friendly and hardworking content marketer with over 5 years experience working in B2B SaaS, B2C agency & start-up environments.

I have expertise writing about healthcare, health tech, psychology, human behaviour and B2B technology.

Skills include: copywriting, SEO, content strategy, creation and distribution.

Strong academic background with an MSc (Distinction) in Health/Medical Psychology from the University of Nottingham.

Experience

Visionable Global

Medical

Content Marketing Specialist

March 2022 - Today (8 months)

Visionable is a health tech start-up, reimagining health and social care for an increasingly digitally connected future. In my role, I'm responsible for all aspects of planning, developing and implementing the company's content strategy. Responsibilities include:
- Developing and implementing the content marketing strategy, including yearly content calendar
- Leading on the creation, maintenance and performance measurement of all website content: copywriting product pages, landing pages, blogs, creating forms linked to CRM, on & off-page SEO
- Copywriting for sales enablement content: one-pagers, brochures, event collateral, product guides
- Lead on the creation of a new podcast to increase brand awareness (example below)
- Email marketing
- Paid ads: ad copywriting, campaign management, performance measurement and reporting
- Media relations: reviewing, editing and approving press release content
- Partner relations: creating, editing and reviewing joint articles, joint case studies & event promotion
- Developing, implementing and maintaining monthly newsletter
- Responsibility of all social channels: copywriting posts, increasing engagement, growing audience, measuring & reporting back to stakeholders

Ideagen Plc

Content Marketing Executive

Nottingham, UK

September 2020 - March 2022 (1 year and 6 months)

Researching, writing & creating content to drive website traffic and increase conversion, with a particular focus on quality assurance and regulatory compliance in the healthcare, pharmaceutical and life science industries.

Linney

Insights Analyst

Nottinghamshire, UK

January 2019 - September 2020 (1 year and 8 months)

Traditional market research techniques, including:
• Conducting depth-interviews
• Moderating workshops (e.g. focus groups, co-creation sessions)
• Managing online participant communities Experience applying new and innovative techniques, including eye-tracking and GSR to test consumers' neurological and biometric reactions. Skilled in analysing qualitative data, synthesising research and debriefing key findings to clients (made up of largely blue chip companies).

Vaishali Patel - Visionable

21/11/2022

Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. During her time at Visionable, she has managed to create amazing pieces of content, from blogs, case studies, to launching our new podcast! She is hardworking, dedicated and an absolute team player.

Education