Skill set
Additional skills (30)
Industry fields of expertise
Stan in a few words
With over 20 years of experience, I’m a veteran content professional with an extensive background in media & tech, focusing on content strategy, content management, thought leadership, and digital storytelling on the foundation of strong, effective writing.
Earlier in my career I produced and managed content at global media brands such as CNBC, MTV, and Bloomberg. In recent years I pivoted to content marketing & copywriting in the tech/SaaS space. Working at industry leaders like Uber and ShiftKey, I have shaped compelling, data-driven narratives that engage global audiences and drive growth.
I specialize in content strategy, content production, content management, copywriting, editing, thought leadership, social media, and demand gen.
Highlights of recent work:
- Ghostwrote a C-Suite thought leadership article bylined by company’s Chief Revenue Officer, detailing forward-thinking strategies for healthcare facilities, demonstrating my expertise in industry focus, analysis, and crafting targeted executive thought leadership.
- Produced a gated resource created for clients and prospects (it was the highest performing demand gen content piece in 2024) helping explain new industry regulations with use cases, which reinforced the company as a trusted industry partner. The resource also highlighted the use of company's technologies to meet staffing standards and optimize workforce management.
- Created a one-sheet targeting Washington DC lobbyists and legislators, diving into the policy implications stemming from a new Empowered Workforce Report, emphasizing the strategic considerations for healthcare workforce sustainability.
- Wrote an e-book (subsequently published as three-part blog series) outlining the benefits of company products' simplified scheduling system, focusing on reducing administrative stress and enhancing workforce management.
See my portfolio at tinyurl.com/iamstanyee.
Experience
- ShiftKeySenior Manager, Content MarketingTECHJuly 2023 - January 2025 (1 year and 6 months)Led content strategy and execution for a high-growth B2B healthcare workforce platform, delivering C-suite thought leadership, blogs, web, email, social, and event content that drove demand, engagement, and retention. Collaborated cross-functionally to support sales enablement and growth. Translated analytics into insights for SEO-optimized content that converts. Managed content team, external vendors, and stakeholder relationships.
- Ghostwrote C-suite articles for ShiftKey CRO on healthcare strategies, demonstrating industry insight and executive thought leadership.
- Led creation of reg resource that became top-performing, top-downloaded demand gen asset, driving peak qualified lead volume.
- Applied policy insight & strategic messaging to create a print brief for lawmakers on workforce trends from Empowered Workforce Report.
- Applied ICP targeting & strategic messaging to craft REIT-focused sales sheet highlighting value prop to senior care investors/operators.
- Wrote blogs addressing facilities' pain points with management insights, reflecting deep audience understanding.
- Produced engaging, educational e-book on scheduling benefits and use cases, for effective product marketing.
- Crafted layout and UX copy for landing pages for prospects, translating complex solutions into actionable content for healthcare facilities.
- VerizonLead Content Strategist, Digital ExperienceTECHNovember 2022 - July 2023 (8 months)Managed content strategy and production for Verizon's B2B portal, including web, email, video, sales, and support content. Managed AEM CMS. Shaped messaging for features, improved customer experience, and drove adoption through stakeholder collaboration, user research, and cross-functional campaign execution.
- Improved internal content turnaround and delivery quality by refining workflows and aligning messaging across multiple teams.
- Partnered with UX, product, and marketing to align messaging, content, and design across campaigns and the B2B portal experience.
- Owner of AEM for B2B portal—managed, published, and optimized content, ensuring accuracy, consistency, and timely delivery.
- Led UX-focused content refreshes to simplify navigation, clarify value props, and support feature adoption across B2B portal.
- Created email, video, and support content to educate users on new features and improve adoption across business customers.
- Built scalable web content templates to ensure consistent tone, structure, and compliance across B2B communications.
- UberSenior Manager, Tech BrandTECHOctober 2017 - June 2020 (2 years and 8 months)San Francisco, United StatesLed content strategy and production for tech brand in the Office of the CTO, growing blog traffic and building large followings across LinkedIn, Facebook, and Twitter. Managed site dev team, launched new content channels, drove audience growth through SEO and data-driven campaigns. Collaborated cross-functionally with marketing, eng teams and HR on content initiatives.
- Led content strategy and production for Uber Eng blog and CTO org, curating thought leadership and elevating the company’s tech brand.
- In less than 3 years, grew monthly unique visitors to blog by 273% to 240K
- Launched LinkedIn account & grew followers to 119K in 1 year, and used LinkedIn Elevate as a tool to amplify positive Uber stories
- Launched Facebook account & grew followers to 71K
- Launched or updated web content verticals including Uber Eng, Uber AI, and Uber Research
Recommendations
Education
- Interactive MultimediaUniversity of MarylandInteractive Multimedia