I'm a highly-skilled marketing and communications professional with experience working across freelance and in-house roles. I have spent nine years working in communications.
I work to minimise the negative impact and restore normal operations as soon as possible through crisis communications management.
I am experienced in crisis communications, identifying potential scenarios, audiences, messages, and channels of communication and working in developing situations.
Some examples of crisis communications I have worked within:
- recalling a defective product
- data breaches
- addressing negative media reports
- providing updates on ongoing emergency incidents
Crisis communications doesn’t just need to come in when an absolute disaster has occurred within your business.
It can also be when your business is going through hard times, such as a product recall and how to best contact yours customer around this.
It could be if you need to make staff redundant. I can help manage your messages to staff during these sensitive times. Keeping them engaged and make the process as smooth as possible for them and you.
It could also be when your marketing campaign has simply just gone wrong. If your messages don’t land with your customers as planned, I can help manage the aftermath and keep your customers coming back.