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Susana Binder

Experience Reseacher and Service Designer

Works remotely from Barcelona

  • 41.3828
  • 2.1774
  • Suggested rate £219 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time A few days
Propose a project The project will begin once you accept Susana's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Susana's quote.

Location and workplace preferences

Location
Barcelona, España
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
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Verified email

Languages

  • German

    Native or bilingual

  • English

    Native or bilingual

Categories

Skills (44)

Susana in a few words

I studied law, practiced business, and found my passion in design.

— Curious how I got from then to now? Read the full story in Medium —

🧐 Law honed my analytical skills.
📊 Businesses sharpened my utility-oriented mindset.
🎨 Design provided me the tools necessary to challenge the status quo of products and services.

As a result, my interdisciplinary profile embraces diverse skills, making my professional activities range from designing to managing.

I believe that there is no such thing as "no design” and that "people ignore design that ignores people" (Frank Chimero).

This is why method is necessary both in design and business processes in order to achieve the best human-centered design results for any commission given.

My beliefs paired with my curiosity, which has led me to delve into varied subjects over the years, as well as my extensive overview of different sectors, lead me to quite naturally consider overall design strategies for projects.

Portfolio

Experience

DDB Spain

Digital & IT

UX Researcher & Designer for Audi

Barcelona, Spain

May 2020 - Today (2 years and 8 months)

Enhanced usability and optimized conversion rates by working hand in hand with the data analyst. Evaluated existing user flows, uncovering pain points and user needs through guerilla tests for +30 sites. Ideated the redesign of the promotional section, defined interactions, and specified technical requirements. Analyzed usability issues (information architecture, content, navigation, UX writing, use of icons) for the dealer websites. Client — Audi Methods — Benchmarking — Guerrilla interviews and usability tests — Data interpretation Output — User flows — Wireframes — Presentations Areas — UX Research — UX Design — Information Architecture — Interaction Design — Data Analysis Tools — Sketch — Mouseflow

LCI Barcelona

Education & E-learning

Lecturer on career development and project communication

Barcelona

September 2019 - Today (3 years and 4 months)

Provided students with the tools and confidence necessary to initiate themselves in "the real world". Class — Career development and project communication Capsule — Design in Process: Research, synthesis and analysis tools, Design reports, Digital self-promotion Audience — Graphic Design and Interior Design students (4th and final year)

Interactius_UX

Digital & IT

UX Researcher & Designer

Barcelona, Spain

October 2019 - February 2020 (4 months)

Analyzed existing websites, identified usability problems, and proposed redesigns aligned with the business goals. Performed as notetaker and facilitator of user interviews and usability tests with participants. Assessed and improved 9 user flows, designed +150 wireframes, and defined interactions for a mobile app. Clients — Oysho — FC Barcelona — Recast Methods — User Research — User Interviews as both facilitator and note-taker — Usability Tests with eye-tracking — Card Sorting — Heuristic Analysis Output — User flows — Wireframes — Prototypes — Mobile app and web design Areas — UX Research — UX Design — Information Architecture — Interaction Design Tools — Sketch — Invision — Zeplin — Morae — Tobii — LifeCam

DDB Spain - DDB

Digital & IT

UX Researcher & Designer for Volkswagen

Barcelona

May 2019 - October 2019 (5 months)

Collaborated across the team with UI designers, copywriters, and content managers to achieve intuitive and user-friendly navigation while keeping business, brand strategy, and marketing goals aligned. Reviewed and updated 27 sitemaps, and created 237 wireframes, user flows, and user journeys. Devised consistent information architecture and hierarchy, and examined trends and competition. Ensured style coherence throughout the entire website. Client — Volkswagen Spain Project — Migrate the complete content of 2 working websites (www.volkswagen.es - www.volkswagen-comerciales.es), adapting it to reflect the new brand identity Duration — 6 months Activities — Prototyping — Usability testing — Prepare keynote presentations as supporting and pitch material during the design process — Proactivity and leadership Tools — Sketch app for wireframing, modeling, and UI — Miro for flows and visually communicating UX research insights — Google Suite — Slack — Jira

Self-Employed

Medical

Design & Business Consultancy

Barcelona

September 2017 - December 2018 (1 year and 3 months)

Streamlined internal business processes, reduced friction in the customer journey, and created more satisfying services and experiences. Advised on the website redesign, and designed supporting graphic material. Tools — Adobe InDesign, PhotoShop, Illustrator, Keynote

SquadOne Studio

Digital & IT

Studio Manager & Designer

Barcelona

October 2016 - June 2017 (8 months)

Coordinated daily studio activities, and evaluated, and implemented productivity tools. Researched, benchmarked, and developed concepts, narratives, and stories for clients' brands. Brand identity — concept development, narrative & storytelling Digital — Website design, information architecture, content creation Tools — Illustrator, Photoshop, InDesign, Keynote, WordPress

Medical Exercise

Medical

Business and Service Consultant

Valencia, Spain

October 2011 - December 2015 (4 years and 2 months)

— Consulted on business strategy and tactics. — Overhauled internal processes and customer journeys by assessing as-is status and projecting to-be scenarios. — Spearheaded the websites re-design, establishing information architecture, pinpointing user needs and creating content. — Managed Social Media. — Negotiated partnership contracts.

traduxo

Digital & IT

Officially accredited tanslator and interpreter by the Ministry of Foreign Affairs (German-Spanish)

September 2005 - December 2015 (10 years and 3 months)

Performed translations and interpretations from and to German as an officially accredited translator-interpreter by the Spanish Ministry of Foreign Affairs.

Fisio Activa, Coop. V

Medical

Co-founder of business spin-off

Valencia, España

January 2013 - June 2014 (1 year and 5 months)

Executed a structural rebuild of the company, outsourcing one of the three main areas of activity. This simplified internal structures as well as workflows, ultimately leading to cost reductions. Activities — Business idea — Change management — Branding — Service design — Website design

Medical Exercise

Medical

Manager & Service Designer

Valencia

December 2004 - September 2011 (6 years and 9 months)

Service Design — internal procedures, customer experience, project management, HR Website re-design — information architecture, use cases, content management

Saarland University

Education & E-learning

Research assistant to Prof. Dr. Torsten Stein, Chair for European Law

Universität des Saarlandes, Europa-Institut

November 2003 - December 2004 (1 year and 1 month)

Collaborated during the scientific research phase for the textbook "Völkerrecht" (Public International Law) while serving as liaison between students and the professor.

UIMP - Universidad Internacional Menéndez Pelayo

Education & E-learning

Administrative assistant in the Programming and Coordination Department

Plaza del Carmen, 4 - 46003 Valencia

May 2001 - December 2002 (1 year and 7 months)

Actively programmed and coordinated extracurricular university courses for a complete academic year, including its practical carrying out.

Mascotech Engineering Europe Ltd

Automobile

Ford K Launch Team Assistant

Planta Ford, Almussafes (Valencia)

June 1995 - August 1996 (1 year and 2 months)

I provided administrative support to up to 100 engineers (administration of timesheets and expense accounts, worldwide travel arrangements, organisation of leisure activities, amongst others).

Education