Susana Binder

Experience Reseacher and Service Designer

Works remotely from Barcelona

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Suggested rate £219 / day
Experience 2-7 years
Response rate 100%
Response time A few days

Propose a project The project will begin once you accept Susana's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Susana's quote.

Location: Barcelona, España

Remote only: Primarily works remotely

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German

Native or bilingual
English

Native or bilingual

UX Designer

I studied law, practiced business, and found my passion in design.

— Curious how I got from then to now? Read the full story in Medium —

🧐 Law honed my analytical skills.
📊 Businesses sharpened my utility-oriented mindset.
🎨 Design provided me the tools necessary to challenge the status quo of products and services.

As a result, my interdisciplinary profile embraces diverse skills, making my professional activities range from designing to managing.

I believe that there is no such thing as "no design” and that "people ignore design that ignores people" (Frank Chimero).

This is why method is necessary both in design and business processes in order to achieve the best human-centered design results for any commission given.

My beliefs paired with my curiosity, which has led me to delve into varied subjects over the years, as well as my extensive overview of different sectors, lead me to quite naturally consider overall design strategies for projects.

DDB Spain

UX Researcher & Designer for Audi

Barcelona, Spain

May 2020 - Today (2 years and 8 months)

Enhanced usability and optimized conversion rates by working hand in hand with the data analyst. Evaluated existing user flows, uncovering pain points and user needs through guerilla tests for +30 sites. Ideated the redesign of the promotional section, defined interactions, and specified technical requirements. Analyzed usability issues (information architecture, content, navigation, UX writing, use of icons) for the dealer websites. Client — Audi Methods — Benchmarking — Guerrilla interviews and usability tests — Data interpretation Output — User flows — Wireframes — Presentations Areas — UX Research — UX Design — Information Architecture — Interaction Design — Data Analysis Tools — Sketch — Mouseflow

LCI Barcelona

Lecturer on career development and project communication

Barcelona

September 2019 - Today (3 years and 4 months)

Provided students with the tools and confidence necessary to initiate themselves in "the real world". Class — Career development and project communication Capsule — Design in Process: Research, synthesis and analysis tools, Design reports, Digital self-promotion Audience — Graphic Design and Interior Design students (4th and final year)

Interactius_UX

UX Researcher & Designer

Barcelona, Spain

October 2019 - February 2020 (4 months)

Analyzed existing websites, identified usability problems, and proposed redesigns aligned with the business goals. Performed as notetaker and facilitator of user interviews and usability tests with participants. Assessed and improved 9 user flows, designed +150 wireframes, and defined interactions for a mobile app. Clients — Oysho — FC Barcelona — Recast Methods — User Research — User Interviews as both facilitator and note-taker — Usability Tests with eye-tracking — Card Sorting — Heuristic Analysis Output — User flows — Wireframes — Prototypes — Mobile app and web design Areas — UX Research — UX Design — Information Architecture — Interaction Design Tools — Sketch — Invision — Zeplin — Morae — Tobii — LifeCam

DDB Spain - DDB

UX Researcher & Designer for Volkswagen

Barcelona

May 2019 - October 2019 (5 months)

Collaborated across the team with UI designers, copywriters, and content managers to achieve intuitive and user-friendly navigation while keeping business, brand strategy, and marketing goals aligned. Reviewed and updated 27 sitemaps, and created 237 wireframes, user flows, and user journeys. Devised consistent information architecture and hierarchy, and examined trends and competition. Ensured style coherence throughout the entire website. Client — Volkswagen Spain Project — Migrate the complete content of 2 working websites (www.volkswagen.es - www.volkswagen-comerciales.es), adapting it to reflect the new brand identity Duration — 6 months Activities — Prototyping — Usability testing — Prepare keynote presentations as supporting and pitch material during the design process — Proactivity and leadership Tools — Sketch app for wireframing, modeling, and UI — Miro for flows and visually communicating UX research insights — Google Suite — Slack — Jira

Self-Employed

Design & Business Consultancy

Barcelona

September 2017 - December 2018 (1 year and 3 months)

Streamlined internal business processes, reduced friction in the customer journey, and created more satisfying services and experiences. Advised on the website redesign, and designed supporting graphic material. Tools — Adobe InDesign, PhotoShop, Illustrator, Keynote

SquadOne Studio

Studio Manager & Designer

Barcelona

October 2016 - June 2017 (8 months)

Coordinated daily studio activities, and evaluated, and implemented productivity tools. Researched, benchmarked, and developed concepts, narratives, and stories for clients' brands. Brand identity — concept development, narrative & storytelling Digital — Website design, information architecture, content creation Tools — Illustrator, Photoshop, InDesign, Keynote, WordPress

Medical Exercise

Business and Service Consultant

Valencia, Spain

October 2011 - December 2015 (4 years and 2 months)

— Consulted on business strategy and tactics. — Overhauled internal processes and customer journeys by assessing as-is status and projecting to-be scenarios. — Spearheaded the websites re-design, establishing information architecture, pinpointing user needs and creating content. — Managed Social Media. — Negotiated partnership contracts.

traduxo

Officially accredited tanslator and interpreter by the Ministry of Foreign Affairs (German-Spanish)

September 2005 - December 2015 (10 years and 3 months)

Performed translations and interpretations from and to German as an officially accredited translator-interpreter by the Spanish Ministry of Foreign Affairs.

Fisio Activa, Coop. V

Co-founder of business spin-off

Valencia, España

January 2013 - June 2014 (1 year and 5 months)

Executed a structural rebuild of the company, outsourcing one of the three main areas of activity. This simplified internal structures as well as workflows, ultimately leading to cost reductions. Activities — Business idea — Change management — Branding — Service design — Website design

Medical Exercise

Manager & Service Designer

Valencia

December 2004 - September 2011 (6 years and 9 months)

Service Design — internal procedures, customer experience, project management, HR Website re-design — information architecture, use cases, content management

Saarland University

Research assistant to Prof. Dr. Torsten Stein, Chair for European Law

Universität des Saarlandes, Europa-Institut

November 2003 - December 2004 (1 year and 1 month)

Collaborated during the scientific research phase for the textbook "Völkerrecht" (Public International Law) while serving as liaison between students and the professor.

UIMP - Universidad Internacional Menéndez Pelayo

Administrative assistant in the Programming and Coordination Department

Plaza del Carmen, 4 - 46003 Valencia

May 2001 - December 2002 (1 year and 7 months)

Actively programmed and coordinated extracurricular university courses for a complete academic year, including its practical carrying out.

Mascotech Engineering Europe Ltd

Ford K Launch Team Assistant

Planta Ford, Almussafes (Valencia)

June 1995 - August 1996 (1 year and 2 months)

I provided administrative support to up to 100 engineers (administration of timesheets and expense accounts, worldwide travel arrangements, organisation of leisure activities, amongst others).

Summer Course in Graphic Design

IED Barcelona

2017

Introduction to the different stages of graphic production by giving them a knowledge of the basic tools and the sequence of processes involved in creating the piece or work. The course touches on the indispensable software used to develop graphics projects (Adobe Photoshop, Illustrator, InDesign, Acrobat, HTML and CSS), the techniques for presenting and creating mock-ups, the creation of budgets and the pre-press, production and post-production processes.
Master in Global Design by Emiliana Design Studio

IED Barcelona

2016

The aim of the course was to obtain a global vision of the different design disciplines and to train the designer's sensitivity and predisposition to collaborate with professionals in interdisciplinary teams. Tools used: Keynote, InDesign, Photoshop, Illustrator, AfterEffects, Premiere (Adobe)
Master of Business Administration (MBA)

EAE Business School

2016

Master aimed at obtaining the competencies necessary for leading business projects and achieving sustainable competitive advantages.
Winners with project "ROADSY"

Startup Weekend with 4YFN and Techstars

2015

Startup Weekends are 54 hour events where developers, designers, marketers, product managers and business experts come together through a hands-on experience where they share ideas, form teams, build products and finally launch their own projects.
El Community Manager en la Empresa

Universidad de Alicante

2012

Management of the tools offered by social networks (facebook, twitter, Linkedin, blogs, ...) from the perspective of the company and in a comprehensive manner.
Intérprete Jurado

Ministerio de Asuntos Exteriores (MAE)

2005

Certificada por el MAE (Ministerio de Asuntos Exteriores) como traductora intérprete jurado para el idioma alemán.
LL.M.

Europa-Institut, Saarland University

2004

Program consisting of a 9-month study block, followed by 3 months dedicated to the writing of the master's thesis. The 5 areas of specialization (European Integration, European Economic Law, International Trade and Investment, International Dispute Resolution, European Protection and International Human Rights) offer a high level of specialization in highly developed professional fields within European and international law. With its unique mix of lectures, seminars, interactive exercises, mock courts, language courses, communication skills development and discussion, the program ideally combines the acquisition of theoretical knowledge and its implementation.
Law Degree

Universitat de València

2003
University Expert in Protocol and Ceremonial

Escuela Internacional de Protocolo

2003

Event organization techniques.

Susana Binder

Experience Reseacher and Service Designer

Location and workplace preferences

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Susana in a few words

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Experience

DDB Spain

LCI Barcelona

Interactius_UX

DDB Spain - DDB

Self-Employed

SquadOne Studio

Medical Exercise

traduxo

Fisio Activa, Coop. V

Medical Exercise

Saarland University

UIMP - Universidad Internacional Menéndez Pelayo

Mascotech Engineering Europe Ltd

Education