Skill set (26)
Teemu in a few words
I’ve helped many startups and Finland’s biggest companies to drive sales growth:
• Marketing: Fonecta
• Energy: Fortum
• Logistics: Posti
• Jewellery: Kalevala
• Automotive: Autoliv, DriveNow
• E-commerce: S-kaupat.fi, Feelia Ruokakauppa, Kuntokauppa, Four Sigmatic, Fitnessfirst, Foodin, Sovelto
I specialise in these three areas:
1) Ads to drive high-quality traffic (ad copy and creatives)
2) High-converting landing pages (copy and design)
3) Coaching the client’s team
Four steps on how I've achieved sales growth for many companies:
1) Create a deep customer understanding
2) Create high-quality ads and landing pages to convert strangers into leads and buyers
3) Run tests and optimise
4) Finally, provide custom business coaching to teach my client not only to manage the sales funnel but also to improve it
Reference from Finland's biggest Food e-commerce:
"Teemu's help was highly valuable in building our new food e-commerce store s-kaupat.fi. With his inspiration, we build our own digital sales team and got a lot of drive for increasing our online sales. Our professionals appreciated Teemu's sparring skills and ability to continuously come up with new ideas for increasing our online E-com growth. Many of our team members learned a lot from Teemu and we can warmly recommend him."
- Emilia Ala-Kurikkala, Product lead, Food e-commerce at SOK, S-kaupat.fi
Experience
- T & T ConsultingGrowth Marketing FreelancerCONSULTING & AUDITSJanuary 2015 - Today (10 years and 3 months)A marketer who focuses on driving sales growth.Three things I focus on to drive sales growth1) Customer Acquisition2) Customer Lifetime value3) Growth team processesPractical examples of my work:1) Customer acquisition• Run ads (or give recommendations on how you can get your current partner to deliver better results)• Build landing pages• Build upsell pages2) Customer lifetime value• Analyse what brings more LTV• Build marketing automation3) Growth team processes• Modify team roles• Build an effective goal setting, planning and reporting system• Improve meeting structures• Create AB testing processes• Build CAC and LTV dashboards Examples of my previous projects:• Grow our D2C by 50% YoY and reach ROAS goals• Get 300 sales qualified leads from C-level executives by using cold emailing• Get our D2C store sales from 400k€ to 850k€• Get us from 2000 users to 20000 users by keeping healthy retention rates• Achieve ROAS goals from paid advertising• Increase conversion rate on our landing pages• How to prioritise the work when building s-kaupat.fi• Launch a new service for a publicly-traded company• Build 8 email automation funnels to increase retention• How to get the team to take responsibility and commit to growth goals?• How to have more effective meetings so we can have fewer meetings?"Teemu's help was highly valuable in building our new food e-commerce store (s-kaupat.fi). With his inspiration, we build our own online sales team and got a lot of drive for increasing our online sales. Our professionals appreciated Teemu's sparring skills and ability to continuously come up with new ideas for increasing our online E-com growth. Many of our team members learned a lot from Teemu and we can warmly recommend him."- Emilia Ala-Kurikkala, Product lead, Food ecommerce at SOK
- Columbia RoadMarketing Tech ConsultantApril 2019 - Today (5 years and 12 months)Columbia Road is a digital growth consultancy. We help companies get more revenue and more customers in the digital era.
- Startup CatapultMarketing AdvisorFebruary 2019 - November 2021 (2 years and 9 months)Catapult finds tech startups for corporates by analysing +200 000 startups in the USA and Europe.
Recommendations
Education
- International MarketingUniversidade de São PauloInternational Marketing
- Master's Degree, Economics and Business AdministrationUniversity of TampereMaster's Degree, Economics and Business Administration