Skill set (16)
Industry fields of expertise
Tom in a few words
A dynamic Growth Marketing Leader with 9+ years of experience transforming startups and driving strategic marketing initiatives. Proven track record of:
- Leading Ruuby to first-time profitability, achieving 45% YoY net revenue increase
- Launching Wrisk from pre-product to 20,000 customers and Series A funding
- Establishing high-performing marketing teams at Mediareach and across multiple organisations
- Delivering performance marketing campaigns for major clients including BMW, MINI, NHS, and World Remit"
Experience
- RuubyHead of GrowthHEALTH & WELLNESSOctober 2022 - Today (2 years and 6 months)London, UKAs Head of Growth, drove company-wide strategy across marketing, product, and operations:- Transformed company from £20k monthly burn to first-time profitability- Led comprehensive performance marketing efforts, including ASO, affiliate, and referral marketing- Established robust data tracking framework with advanced analytics dashboards- Spearheaded European expansion and multiple product optimisation initiatives- Achieved 3x revenue growth, supporting successful Series A funding round
- Mediareach AdvertisingGrowth Marketing LeadE-COMMERCESeptember 2020 - September 2022 (2 years and 1 month)London Metropolitan Area, UKGrowth Marketing Lead at Mediareach:- Led performance marketing team of 5 digital marketing professionals- Delivered G2 award-winning campaign for NHS- Managed campaigns for diverse clients including NHS, Royal Voluntary Society, Enterprise Rent-A-Car, MoneyGram, and World Remit- Planned and executed digital channel strategies across PPC, Paid Social, SEO, Display, and YouTube advertising- Managed monthly campaign budgets exceeding £150k
- WriskGrowth MarketerJanuary 2018 - September 2020 (2 years and 8 months)Shoreditch, London, UKInstrumental in Wrisk's startup journey from pre-product to Series A:- Managed acquisition strategy targeting B2C and B2B2C markets- Developed comprehensive social media strategy across major platforms- Implemented performance marketing and App Store Optimisation (ASO)- Led innovative influencer marketing initiatives using micro and macro influencers- Helped grow customer base to 20,000 users
3 recommendations
MS
TB
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Mattia Sarfati and 2 other people have recommended Tom
28/01/2025
Tom joined Wecandoo (a French company) to boost the expansion of the company of the UK.
He arrived at the most challenging period for the company and was able to multiply our ROAS by 4 during his time with us
His creativity, good spirit and professionalism helped him to understand very quickly our challenges and he found solutions to problems we were yet to realize we had
I couldn't recommend Tom enough!
He arrived at the most challenging period for the company and was able to multiply our ROAS by 4 during his time with us
His creativity, good spirit and professionalism helped him to understand very quickly our challenges and he found solutions to problems we were yet to realize we had
I couldn't recommend Tom enough!
23/01/2025
Tom helped us launch our first paid social campaigns, and also managed our Pinterest advertising for a time. He was an excellent freelancer who got us great results, would definitely recommend to anyone!
07/12/2022
Tom was brought into Hedgehog to use his paid marketing expertise to help scale our business. He’s an expert in this space and helped us identify the right channels to use, find our audience online, and successfully drive traffic to the website. His paid marketing strategies reduced our cost per signup by 54%.
Education
- Bachelor of ArtsThe University of Manchester2014Bachelor of Arts (BA), Business Studies
Certifications
- Google Squared Certification in Digital MarketingSquared Online2017
- Advanced Conversion TrackingPPC Mastery2024
- PMax MasteryPPC Mastery2024
- Growth MarketerGrowth Tribe2016