- Market landscaping - sizing and segmentation, market share, key players, barriers to entry, growth opportunities and key drivers, and threats. Can incorporate SWOT, PESTLE, for example.
- Risk mapping – of strategic and operational models and against industry norms; to enhance client engagement and new business initiatives. Research-led horizon spotting and analysis of potential new risks and emerging disruptors at industry and company level.
- Benchmarking and value proposition analysis - across product/service range, pricing, geography, or targeted customer base for example. Can help identify a client’s strengths and areas for development
- Customer/prospect profiling - for new and existing customers. Draws on published market research to better understand customer demography, as well as key characteristics such as buying behaviour and influencers.
- Regulatory and policy mapping - high-level or deeper-dive analysis of the regulatory landscape shaping your strategic and operational environments, now and in the future.
- Competitor intelligence- in-depth analysis of your closest or best-in-class competitors.
- Self EmployedDirector, The Research Desk LimitedJanuary 2020 - Today (5 years and 1 month)London, UKProviding strategic, corporate, and market intelligence services to a range of clients. Recent projects include collating supporting evidence for a solar developer's investor packs, benchmarking of companies' CSG/ESG activities, a strategic review of business opportunities in the renewable energy supply chain, and qualifying the electric vehicle value chain, opportunities, and emerging trends. Available for commercial research, writing, and editorial work; short and long-term contracts.
- MARSHIndustry Analyst and Knowledge ManagerSeptember 2007 - February 2019 (11 years and 5 months)London, UKProvided research and analysis on industry trends and strategic direction, client and prospect identification and development, new business initiatives, and proposition expansion for the power, energy, and mining industry practices. Benchmarking and proposition gap analysis to better understand the teams' strengths and areas for development. Responsible for horizon spotting and identifying potential risks and emerging disruptors at industry level. Risk profiled clients' strategic and operational models to enhance engagement and new business initiatives. Worked closely with multi-disciplinary teams to develop new products. Responsible for developing colleague and client content, including industry development toolkits, sales materials, events, position papers, and thought leadership.
- Societe Generale Corporate and Investment Banking - SGCIBSenior Information OfficerMarch 2002 - September 2007 (5 years and 6 months)Senior member of the central information team, undertaking industry, company, and compliance- driven research for EMEA analysts and in support of strategic and investment development. Development and marketing of a ' push ' intelligence service, including 3rd party commentary and analysis on company, sector, and regulatory topics such as MiFID. Development meetings with key stakeholders to better understand their objectives, information requirements, and to further develop services. Responsible for development and launch of a new service intranet and platform. End-user training and documentation (1st and 3rd party). Subscription evaluation to ensure dynamic resource pool and maximum ROI.
- Master's Degree, Information AnalysisThe Market Research Society Robert Gordon University2002Master's Degree, Information Analysis
- BA Hons, European Business Administration with LanguagesRobert Gordon University1997BA Hons, European Business Administration with Languages
- High School DiplomaAberdeen Grammar School1993High School