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Tracy Page

Strategic Research & Insights Consultant
  • Suggested rate
    £500 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Tracy's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (17)
Tracy in a few words
I am passionate about research and unlocking strategic thinking for organisations of all sizes. With 20 years' City experience behind me, I bring together online and offline research experience to ask, answer, and unlock actionable insight.

Knowing what you don't know is critical for all organisations - irrespective of size, market, or maturity. I can help companies avoid costly mistakes by establishing where organisational knowledge gaps are, how these align to strategic expectations, and where future opportunities may lie.

We live in a information-dense world - let's work together together to build on this information (the 'who', what', and 'where') and unlock the knowledge (the 'how') and the insight (the 'why' and 'what-if').

Services provided:

  • Market landscaping - sizing and segmentation, market share, key players, barriers to entry, growth opportunities and key drivers, and threats. Can incorporate SWOT, PESTLE, for example.

  • Risk mapping – of strategic and operational models and against industry norms; to enhance client engagement and new business initiatives. Research-led horizon spotting and analysis of potential new risks and emerging disruptors at industry and company level.
  • Benchmarking and value proposition analysis - across product/service range, pricing, geography, or targeted customer base for example. Can help identify a client’s strengths and areas for development

  • Customer/prospect profiling - for new and existing customers. Draws on published market research to better understand customer demography, as well as key characteristics such as buying behaviour and influencers.
  • Regulatory and policy mapping - high-level or deeper-dive analysis of the regulatory landscape shaping your strategic and operational environments, now and in the future.

  • Competitor intelligence- in-depth analysis of your closest or best-in-class competitors.

Experience
  • Self Employed
    Director, The Research Desk Limited
    January 2020 - Today (5 years and 1 month)
    London, UK
    Providing strategic, corporate, and market intelligence services to a range of clients. Recent projects include collating supporting evidence for a solar developer's investor packs, benchmarking of companies' CSG/ESG activities, a strategic review of business opportunities in the renewable energy supply chain, and qualifying the electric vehicle value chain, opportunities, and emerging trends. Available for commercial research, writing, and editorial work; short and long-term contracts.
  • MARSH
    Industry Analyst and Knowledge Manager
    September 2007 - February 2019 (11 years and 5 months)
    London, UK
    Provided research and analysis on industry trends and strategic direction, client and prospect identification and development, new business initiatives, and proposition expansion for the power, energy, and mining industry practices. Benchmarking and proposition gap analysis to better understand the teams' strengths and areas for development. Responsible for horizon spotting and identifying potential risks and emerging disruptors at industry level. Risk profiled clients' strategic and operational models to enhance engagement and new business initiatives. Worked closely with multi-disciplinary teams to develop new products. Responsible for developing colleague and client content, including industry development toolkits, sales materials, events, position papers, and thought leadership.
  • Societe Generale Corporate and Investment Banking - SGCIB
    Senior Information Officer
    March 2002 - September 2007 (5 years and 6 months)
    Senior member of the central information team, undertaking industry, company, and compliance- driven research for EMEA analysts and in support of strategic and investment development. Development and marketing of a ' push ' intelligence service, including 3rd party commentary and analysis on company, sector, and regulatory topics such as MiFID. Development meetings with key stakeholders to better understand their objectives, information requirements, and to further develop services. Responsible for development and launch of a new service intranet and platform. End-user training and documentation (1st and 3rd party). Subscription evaluation to ensure dynamic resource pool and maximum ROI.
Recommendations
Education
  • Master's Degree, Information Analysis
    The Market Research Society Robert Gordon University
    2002
    Master's Degree, Information Analysis
  • BA Hons, European Business Administration with Languages
    Robert Gordon University
    1997
    BA Hons, European Business Administration with Languages
  • High School Diploma
    Aberdeen Grammar School
    1993
    High School