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Welcome to Viktorija's freelance profile!

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Viktorija K.

Brand Specialist

Can work in or around Berlin, Munich

  • 52.524932
  • 13.407032
  • Suggested rate £824 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Viktorija's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Viktorija's quote.

Location and workplace preferences

Location
Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km
  • Around Munich and 10km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Lithuanian

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Russian

    Conversational

Categories

Skills (10)

Viktorija in a few words

My career path has been always revolving around the subject of the Brand. And I have had opportunities to approach it through the various angles of Brand Design, Advertising, Marketing, Customer Experience and Business.

How I can create value for your company:

Strategy -> Establishing clarity, direction and a coherent set of actions of how to achieve desired outcomes.

Innovation -> Extracting insights, creating frameworks and tools to utilise brand in a new, inspiring and engaging way.

Communication -> Identifying audiences and channels, creating and implementing strategic communication plan, building brand awareness, engagement and loyalty.

Creative direction -> Ideation, concepts, brand assets development and creative strategy.

Implementation -> Management of projects and subprojects within interdisciplinary teams and external specialists.

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Here is my short CV outline:

Brand management and strategic development as:

Freelance Brand Specialist -> Brand Strategy | Brand Management | Brand Alignment | Brand Culture | Customer Experience (CX).
Global Brand Manager at Ottobock -> Medtech | Brand Management | Brand Marketing | Communication | CX | B2B2C.
Strategic Designer at Mercedes-Benz, Digital Business Development -> Automotive | Consulting | Design Thinking | CX | B2B.

Brand design, communication and creative direction at:

M&C Saatchi -> Advertising | Branding | Design | B2C.
ProvenExpert.com -> Digital Marketing | Design | B2C.
DUO Werbeagentur -> Advertising | Design | B2C.
Landor Associates -> Branding | Design | B2C.

Experience

Freelance

Health & Wellness

Brand Specialist  - As a freelancer

January 2020 - Today (2 years and 11 months)

Consulting, strategy and creative solutions for brands:
– delivering value through creation of brand experiences aligned to business outcomes;
– improving differentiation and competitiveness of business;
– building trust, relationships and credibility with consumers;
– bringing clarity, alignment and direction to decision makers and stakeholders;

Ottobock SE & Co. KGaA - Ottobock SE & Co. KGaA

Medical

Global Brand Manager  - As a freelancer

May 2022 - July 2022 (2 months)

As part of the Brand Experience & Activation team, I was:
- driving global co-branding efforts for multiple brand entities;
- ensuring brand consistency across different markets;
- collaborating with cross-functional teams on brand topics;
- driving the adaptation of brand strategy to international markets and products;
- setting clear guidelines for consistent on-brand execution.
- bringing solutions for branding challenges;
- coordinating workflows with the agencies.

Education