Skill set
Industry fields of expertise
Xanthe in a few words
I'm here to transform your content from an overhead into a sales machine. Here’s how: 👇
→ Multi-channel content strategy
→ SEO and AI optimisation
→ Content audits and gap analysis
→ Brand and positioning
→ UX for digital content
→ Thought leadership with real insights
→ GenAI making us smarter, never dumber
With 10 years’ agency experience, I've made a career helping the world’s leading companies in B2B, SaaS, tech, fintech, cybersecurity and telecommunications stand out by making complex content compelling.
There have never been more ways to ideate, generate, test and optimise content than now. Together, we'll unlock these opportunities to inspire your audiences and drive measurable growth in an AI world.
Now our content is fighting for engagement in a crowded digital marketplace. I believe in using the best in human and artificial intelligence to take your content strategy to the next level.
💡 Have a project in mind? Drop me a message - I’d love to talk more.
Experience
- Freelance (Google, Unilever R&D, Fujitsu)B2B Content StrategistJune 2021 - Today (4 years and 1 month)London, United KingdomI create standout content creation paradigms for forward-thinking brands, tailored to their business goals and audience needs.🚀 Most proud of: Raising the bar in end-to-end content strategy for leading names in B2B, SaaS and tech (Google, Unilever R&D, Fujitsu).• 10 years’ expertise in multi-channel content strategies across the full suite of B2B deliverables.• Transforming complex information into compelling content for diverse stakeholders.
- AxiComContent SpecialistDIGITAL & ITOctober 2019 - June 2021 (1 year and 8 months)London, United KingdomSpearheaded content strategy for WPP's technology communications agency (clients included Google, Kaspersky, Experian).🚀 Most proud of: Drove >£120,000 pa in new business through successful content deliverables and investment in client relationships.• Maximised performance of content for leading B2B and tech brands through holistic and results-driven content strategies.• Liaised closely with clients to build lasting relationships and align deliverables to their unique business objectives.
- MVF - 1st in the Sunday Times Best Companies to Work ForSEO Content StrategistE-COMMERCEFebruary 2018 - September 2019 (1 year and 7 months)London, United KingdomHarnessed digital analytics and high-quality content to transform the online presence of industry giants (Salesforce, Virgin Media, PayPal).🚀 Most proud of: Driving 400% sales growth (£1m enterprise value) in three months from lead generation content.• Transformed technical talk into engaging digital content to maximise ROI using proven SEO principles.• Analysed SEO and UX data to inform targeted content strategy that increased organic traffic by 150%.
1 recommendation
NK
Nick Kay recommend Xanthe
12/08/2021
Xanthe is quite simply phenomenal. From ideating entire campaigns to teasing out the exact wording to make a tagline stick, she is the consummate content professional. I could not recommend her more highly.
Education
- BA (Hons) in Modern LanguagesUniversity of CambridgeInterdisciplinary degree, including translation (German, Spanish, Portuguese, Ukrainian, Mandarin), history, linguistics, philosophy, literature. 10,000-word dissertation on Latin American cinema: Starred First.
- MPhil in Screen Media & CulturesUniversity of CambridgePractical and theoretical training in film development and history, including psychology, marketing principles and content creation.
Certifications
- Advanced SEOJellyfish2024
- Professional Diploma in UX DesignGoogle2025
- Content Strategy in the Age of AILinkedIn Learning2025
- Ethics in the Age of Generative AILinkedIn Learning2025