I am a mid-senior level freelance qualitative insight specialist, with a wide range of online/offline research techniques in the bag. I've worked in both consulting and research agency environments.

I am familiar with global research, particularly in brand/product positioning, campaign message development & evaluation, reputation, thought leadership and other strategic studies. During my career, I have worked extensively with clients such as Meta, Google, Netflix and YouTube.

I am also a native Mandarin speaker originally from Taiwan, with in-depth cultural insights into various APAC markets. Therefore I can also take on projects with this language/culture requirement.