The freelance market is booming. More and more people are choosing to become self-employed to enjoy greater freedom and autonomy. However, to succeed as a freelancer, it's essential to know how to promote yourself and find clients.
Knowing how to market your service offering is a key factor in your success. It will enable you to make yourself known to your target audience, generate new leads and win contracts more easily.
In this webinar, Emmanuelle Patry shares her knowledge on the subject and outlines the various steps you need to take to develop an effective marketing strategy to promote your expertise and service offering.
Determining your package
Why is it important to have an offer?
It's important to have a packaged offer with a promise that matches your customers' needs. If you don't have a formal presentation of your service offering, including on your Malt profile, your business may appear blurred to the customer, and it will be harder to stand out from the competition.
The advantage of proposing a packaged offer is that it's much clearer to your prospects, and you'll be easier to convince.
Here are a few tips to help you determine your offer:
Finally, the more you co-create with those around you — your network of freelancers, as well as your first prospects and customers — the more you will be able to develop a comprehensive offering that provides greater visibility.
Remember, an offer is not fixed in time: you can develop it as you experiment and, of course, based on the feedback you receive.
And "There's more to life than personal branding".
Personal branding is not the only key to winning over your prospects.
You can highlight the strengths of your offer by demonstrating its benefits and gathering references and testimonials. Start by developing a strategy, analysing what works for you. Set objectives and determine the plan for achieving them. You're in control of your business!
In terms of marketing, choose a real strategy to attract the customers who are right for you. Adapt this strategy to your personality; don't force yourself to do something you don't want to do, as this will be reflected in your sales approach.
Plan your day! Freedom is often one of the first factors cited when choosing to become self-employed. You need to organise your personal and professional life balance. At the same time, you need to structure your activities, step by step.
It's also important to find the right positioning to attract the right customers and do what you enjoy. To do this, take stock of your skills and list your desires. Study the market that interests you. Brainstorm with experienced people to get constructive feedback. All these steps will help you determine your offer.
Finally, don't forget to manage your organisation. Professionalisation means defining the scope of your services. This also gives you better control over the time you spend. Set precise, measurable objectives for your services, with a realistic action plan, to ensure a more balanced professional life and greater profitability.
Summary:
A final word of advice:
Today's companies need reassurance about the professionalism and quality they will receive when hiring a freelancer.
Some companies have had unpleasant experiences with freelancers in the past. Stand out by giving your future clients something to look forward to.
