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Motion Designers freelancers

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Rates for Motion Designer freelancers

The average daily rate of experienced freelancers is €342.

The daily rate varies based on a freelancer's location. For example, the average daily rate of a Motion Designer in London is €352, whereas in Manchester it's €300 and in373 it's €Birmingham.

Motion Designer: What this profession is all about

Curious to know more about motion designers? This guide will teach you everything you need to know!

What is a Motion Designer?

Motion Designers create animated works for various uses: television programmes, advertisements, corporate films, web pages or virtual or augmented reality applications. A Motion Designer can animate all kinds of media such as clay figures, drawings on paper or computer-generated images.

What does a freelance Motion Designer do?

Similar to a picture and sound designer, the job of a freelance Motion Designer is to translate the client’s message into sound and images. To do this, they animate images, illustrations, texts and fonts in perfect synchronization with the sound, in order to achieve a dynamic and impactful result.

For example, a Motion Designer can work on two or three-dimensional animations, bring 50-year-old photos back to life or give a cube human behaviour. Their work can promote a brand or product, and has only one limit, a virtually unlimited resource: imagination.

How does a freelance Motion Designer work?

Freelance Motion Designers work from home, with all their tools at their disposal. Indeed, they are much more efficient with their screens, their chair, their Adobe Photoshop license for After Effects, Illustrator and Photoshop, and their favorite mug!

Before starting the motion design itself, a freelance Motion Designer will draw up a storyboard corresponding to the client’s wishes. When the client is satisfied with the storyboard, the motion work can begin!

Depending on the work required, the freelance Motion Designer can animate images and illustrations sent by the client or create them themselves, in a world corresponding to the client’s expectations.

They often work closely alongside Graphic Designers, Web Designers, Directors, and other professionals in these departments.

What jobs do freelance Motion Designers do?

There are many different types of motion design and freelance Motion Designers are often proficient in several of them. It is therefore worth knowing them before making a decision. Here’s a non-exhaustive list of the most popular types:

Flat Design animation

A very popular genre, it involves 2D animation of simple, geometric shapes with solid colours. Very effective due to its simplicity, this genre uses a lot of ‘morphing’ for its transitions: a circle becomes a square, which becomes something else and so on. The video evolves in a way that seems quite logical and natural. This process also helps keep the viewer’s attention.

Animated infographics

These bring your data to life. What used to be a series of graphs that were hard to read becomes curves that form before your eyes, clever and illustrated comparisons, all as clear as possible. With the help of pictograms, geometric shapes and numbers that change in size according to their importance, your data has never been so easy to present.

3D Motion Graphics

3D motion graphics is a type of video editing that involves the creation of animated visuals in a three-dimensional space. This field combines elements of graphic design, animation, and 3D modeling to produce dynamic and visually engaging content. 3D motion graphics can be used in various media, including films, television, video games, advertising, and more. Professionals in this field use specialized software to design and animate 3D objects and scenes, adding depth and realism to visual content.

Video Graphics Designer

A video graphics designer specializes in creating visual elements for videos and multimedia presentations oftentimes collaborating with sound designers to create videos. They are responsible for designing and integrating graphics, text, animations, and other visual elements into videos to enhance their visual appeal and convey information effectively. Video graphics designers work closely with video editors and producers to ensure that the graphics align with the overall theme and message of the video.

Animation Freelance

Animation freelancers are independent professionals who offer animation services on a project basis. They work with video producers to create animated content, which can include 2D or 3D animations, character animations, motion graphics, and more. Animation freelancers often work with a variety of clients and industries, including entertainment, advertising, e-learning, and gaming. They are skilled in using animation software and tools to bring illustrations, characters, and ideas to life through movement and storytelling.

How to brief a freelance Motion Designer?

When briefing a freelance Motion Designer on Malt, it’s worth sending them a brief to outline the objectives of the motion design they should produce and the target audience they should reach. This brief should also present your business, your graphic chart, as well as the graphic assets that they are expected to use/will have at their disposal if this is the case.

If there are any constraints to meet, make sure to mention this to the freelance Motion Designer, in order to avoid unnecessary back and forth or, worse, having to start from scratch! Everything should be as clear as possible from the start between you and the freelancer, so that the project goes as smoothly as it can.

Finally, let the freelance Motion Designer know your schedule! This way, they can organise themselves to best meet your needs and keep you informed of the project’s progress as efficiently as possible.

What is the rate of a motion design freelancer in the UK?

The rate of a motion design freelancer in the UK can vary depending on several factors. These factors include the freelancer's experience, expertise, location, the complexity of the project, and the specific demands of the client. On average, motion design freelancers in the UK may charge rates ranging from £200 to £500 or more per day. Highly experienced professionals with a strong portfolio and specialized skills may command higher rates, especially in cities like London where the cost of living is higher. Rates can also vary if the project requires additional services such as 3D animation, visual effects, or complex motion graphics. It's essential for clients to discuss project details, expectations, and budget with potential freelancers to arrive at a mutually agreeable rate.

How to book a freelance motion designer?

Booking a freelance motion designer involves several steps to ensure a successful collaboration:

  1. Identify Your Project Needs: Clearly define your project requirements, objectives, and budget. Determine the scope of work and the specific skills you require in a motion designer.

  2. Research and Shortlist Freelancers: Use online platforms like Upwork, Fiverr, or freelance websites dedicated to creative professionals. Browse through portfolios and profiles to find motion designers whose work aligns with your project.

  3. Send Inquiries: Reach out to potential freelancers with project details and requirements. Use the platform's messaging system or email to communicate your needs.

  4. Review Proposals and Portfolios: Freelancers may submit proposals outlining their approach to your project. Evaluate these proposals along with their portfolios to gauge their suitability.

  5. Interview Candidates: Conduct interviews with shortlisted freelancers to discuss the project in detail. Assess their skills, experience, and understanding of your vision.

  6. Check References: If necessary, request and check references from the freelancers to verify their past work and client satisfaction.

  7. Negotiate Terms: Discuss project scope, timelines, rates, and other terms. Ensure both parties are clear on expectations and responsibilities before finalizing the agreement.

  8. Hire and Set Milestones: Once you've selected a freelance motion designer, hire them through the platform or using a formal contract. Establish project milestones and deadlines.

  9. Collaborate and Communicate: Maintain open and clear communication throughout the project. Provide feedback and guidance as needed to ensure the project aligns with your vision.

  10. Payment: Determine the payment schedule and method, which can often be handled securely through the freelance platform.

  11. Feedback and Completion: After the project is completed, provide feedback and reviews to help other clients and freelancers. Ensure all project deliverables are received and meet your expectations.

By following these steps, you can effectively book a freelance motion designer and work towards achieving your project goals while maintaining a smooth and productive collaboration.