About Carolina
I work as a creative strategist at the intersection of business strategy and systems design in order to respect the creator's vision, lifestyle and goals.
I help B2B and B2C businesses, experts, and independent creators clarify complex offers, make better strategic decisions, and translate their vision into coherent positioning and simple business systems that support growth without overload.
With 14 years of experience across strategy, brand, and operations, I often work with highly skilled professionals who feel fragmented, stuck, or overwhelmed by their own ideas.
My role is to bring clarity where there is noise, reduce cognitive and operational friction, and act as a thinking and decision partner in moments that require focus, structure, and direction.
My work combines strategic clarity, positioning and offer design, sales strategy, and behavioral insight with the design of lightweight operating systems (Notion, xTiles, and AI/GPT copilots) that actually get used. These systems are not about productivity for its own sake, but about supporting better decisions, clearer execution, and sustainable growth.
Typical projects include strategic clarity engagements, offer and positioning refinement, decision frameworks, and the creation of creative business ecosystems that align identity, value, and revenue.
I’m particularly known for fast problem diagnosis, strong framing and pitching skills, and for delivering solutions that are both intellectually rigorous and creatively alive.
I work best with senior consultants, B2B experts, and creative founders who value clear thinking, depth, and autonomy, and who want systems and strategies that respect both their vision and their livelihood.
Portuguese
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- RUPTIV Business StudioEstrategista de marcas e posicionamentoApril 2024 - Today (2 years and 2 months)PortugalNa RUPTIV Business Studio sou responsável pela construção e implementação de estratégias de marca, posicionamento e vendas para negócios em fase de consolidação ou expansão. Desenvolvo frameworks, análise estratégica, optimização da oferta e do backoffice, garantindo que cada marca comunica com clareza, consistência e impacto. Actuo em projectos multidisciplinares que combinam branding, comportamento humano, criatividade aplicada e crescimento comercial.
- RUPTIV Business StudioAssociate FounderApril 2024 - Today (2 years and 2 months)PortugalTrabalhamos com empreendedores e equipas que procuram estruturas, sistemas e métodos capazes de acelerar a tomada de decisão, reforçar diferenciação e aumentar receita.
- THEVERSE | Market Strategy for CreativesFounder and Creative StrategistJanuary 2023 - Today (3 years and 5 months)
- Founded and lead a creative strategy practice focused on helping independent creators, artists, and visionary founders transform ideas into coherent, scalable ecosystems.
- Act as a strategic clarifier and decision partner, translating creative intuition into clear positioning, offers, and strategic direction.
- Design creative business ecosystems combining brand strategy, sales strategy, and decision frameworks with custom-built systems (Notion, xTiles, AI/GPT copilots).
- Develop bespoke GPTs and AI-assisted tools as thinking partners, sales support systems, and strategic extensions of the client’s vision.
- Lead end-to-end strategic processes including positioning, narrative, creative direction, offer design, and go-to-market logic.
- Known for fast problem diagnosis, strong pitching skills, and delivering clear, actionable solutions in complex and ambiguous contexts.
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Education
- Management ScienceISEG - Lisbon School of Economics & Management2014Master's degree
- Transpersonal Psychology Therapy Course, Transpersonal PsicotherapyEscuela de Desarrollo Transpersonal2018Transpersonal Psychology Therapy Course, Transpersonal Psicotherapy