Description

Seasoned insights professional with 15+ years experience in working with consumer brands, connecting the dots across different data sources and reports to boost GTM strategies. Past experiences include consumer insights (segmentation, innovation, others), as well as market insights (retail channels, retailer strategies). Can scope and lead project design, reporting and stakeholder engagement.

Languages

English
Native or bilingual
Turkish
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Planet Retail (now Edge by Ascential)
Retail Analyst
RESEARCH
January 2013 - June 2016 (3 years and 5 months)
London, United Kingdom
• Delivered retail market analysis reports on grocery retailers and channels in 15 Central & Eastern Europe markets, leveraging a syndicated data platform. Participated in channel and market sizing forecasts.
• Daily responsibilities: Data analysis, market insights delivery, ad-hoc strategy report support
Data analysis Commercial strategy Consumer insights retail insights
Turkish Retail Council (BRC counterpart)
Research Specialist
January 2009 - January 2012 (3 years)
• Conducted market research and analysis in partnership with Nielsen and PwC for position papers
• Represented 400+ retail businesses, writing and presenting position papers to policymakers on various retail sector topics at Ministry level, like commerce, sustainability & sustainability, and health & safety regulations.
Streetbees
Strategy Director (Client Success team)
RESEARCH
February 2022 - July 2025 (3 years and 5 months)
London, United Kingdom
• One of two strategy directors scoping and leading a variety of demand, innovation and shopper projects.
• Cultivated trust-based client relations through a can-do attitude, creative thinking and resilience.
• Managed key client relationships through a C-suite transition and the launch of the then-new SBX platform in 2023.
• Became proficient in award-winning AI solutions with machine learning and genAI for market research.
• Embraced an agile, non-hierarchical work style, sharing commercial responsibilities with sales, delivering webinars, and collaborating with product & tech teams in designing new solutions.
Qual / Quant Research Commercial strategy Consumer insights artificial intelligence