Description

Strategic Sales & GTM professional with 8+ years of experience driving growth for fintech, SaaS, and tech startups across the UK, Europe, US and APAC. I specialise in building go-to-market strategies, creating high-performing outbound engines, and closing complex enterprise deals through a consultative, value driven approach.

I combine hands-on sales execution with strategic insight from defining ICPs and crafting messaging to building repeatable sales playbooks and leading teams to quota-breaking performance. My style blends data, structure, and storytelling to create meaningful conversations that convert.

Core Strengths:

- Full-cycle B2B and enterprise sales: prospecting, discovery, demo, negotiation, and close

- Consultative and strategic frameworks: MEDDICC, Challenger, SPIN, and Force Management

- GTM strategy: market research, ICP definition, segmentation, and regional expansion

- Leadership: training SDRs and AEs, building scalable outreach systems, and refining sales processes

- Proven track record of winning multi-region enterprise deals and accelerating ARR growth

- Deep understanding of fintech, payments, SaaS, and embedded finance models

Tech Stacks & Tools Previously Used:

HubSpot • Salesforce • Clay • Apollo • Lusha • Sales Navigator • Outreach.io • Lemlist • Notion • Aircall • Zapier • Google Workspace • Slack • Loom • Chili Piper • Gong • Fathom • Asana • Trello

If you’re looking for a sales expert who can combine strategy, structure, and execution building pipeline, driving conversions, and shaping your GTM motion, I’d be glad to help.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Rafiki (By Nala)
Founding Enterprise Account Executive
BANKING AND INSURANCE
May 2025 - October 2025 (5 months)
• Selected to spearhead APAC expansion for Rafiki, a YC backed African fintech company expanding globally with 11+ licenses across 14 countries.
• Reported directly to the CEO and COO on strategy for liquidity, stablecoin adoption, and cross-border settlement solutions, positioning Rafiki against global players like Thunes, Flutterwave and dLocal.
• Opened doors into new APAC markets and helped the product team carve out the roadmap to build out a collections facility to help exporters and PSP's collect funds from Africa for the APAC region.
• Contributed to overarching commercial strategies and pricing reviews as well as sourcing and partnering with local APAC PSP's to help us expand our payout capabilities.
• Cross-collaborated with Product, Marketing, Finance, and Customer Success teams to build a clear GTM strategy for new market expansion.
• Became a Dad, couldn't commit to the London office 4x a week and international travel required for this role in the short term.
Go-to-Market (GTM) Strategy Customer Relationship Management (CRM) Business development Growth Strategy B2B
iFX Payments
Strategic Account Executive
BANKING AND INSURANCE
June 2024 - May 2025 (11 months)
• iFX Payments is a global provider of multi-currency IBANs, FX hedging, and payment infrastructure for PSPs, travel firms, and international SME's. I led strategic multi-stakeholder deals across Europe working closely with our SDRs, Partnerships and Solution Consultant teams.
• Built and managed a £2.2m+ pipeline across the payments, travel and e-commerce verticals across Europe.
• Owned the full sales cycle on a £1.5m ARR deal with a high-growth PSP, providing global banking rails to fuel their international expansion.
• On track to exceed 200% (annualised) of target in my first year, based on revenue forecasts.
Business development B2B Salesforce Sales funnel Fintech
Revolut Business
Senior Account Executive
BANKING AND INSURANCE
January 2022 - March 2024 (2 years and 2 months)
• Leading global fintech offering all-in-one business banking. Specifically focused on mid-market and enterprise deals selling complex financial solutions and APIs.
• Worked across multiple verticals including travel, hospitality, freight and e-commerce. Navigated long, multi-stakeholder deals spanning 4-12 months with average deal values exceeding 100k+ ARR.
• Sourced, closed and managed a £72m card spend deal for Revolut's Virtual Card API with one of Greece's largest business travel providers translating into £1m ARR.
• Led a 10-month multi-market banking migration for a global luxury hospitality group, translating £18m FX flow into £375k ARR.
• Averaged 165% of target across 5 consecutive quarters, earning top-tier performance ratings throughout my sales career and consistently ranked in top 5% of revenue generating AE's across EMEA.
• Owned the full sales cycle adopting MEDDIC sales strategies, multi-channel approaches and multi-layer approaches to prospect mid-market and enterprise clients.
• Ran sales enablement workshops, seminars and mentored AE's on consultative sales and product-led pipeline strategies as a Sales Champion.
Growth Strategy B2B Fintech MEDDIC Revenue Growth