Description

I'm a fractional commercial and GTM lead specialising in early stage SaaS, MedTech and digital health companies.

I work with founders and leadership teams that need commercially grounded execution alongside strategic thinking, particularly where product, positioning and commercial traction are misaligned.

My background includes taking a CE marked MedTech product from concept to commercial launch, securing funding and overseeing product development, compliance, manufacturing, partnerships and commercial rollout.

More recently, I've supported an early stage SaaS platform across partnership development, GTM refinement and commercial strategy, alongside advising a US virtual care company with UK market entry strategy, commercial positioning and healthcare ecosystem alignment.

I combine founder level pragmatism with structured commercial thinking and work best in fast moving environments where execution matters as much as strategy.

Typical support includes:

Go to market strategy and execution
Commercial positioning and market validation
Partnership and channel development
UK market entry strategy
Product commercialisation
Investor facing commercial narratives
Stakeholder and pilot engagement
GTM refinement and growth strategy
Cross sector commercial research and opportunity analysis
Founder and leadership team support

I've worked across healthcare, digital health and SaaS environments, alongside commercial partnership and GTM work spanning automotive, trade, beauty, fitness and professional membership sectors.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Early Stage SaaS Platform
Strategic Growth & Commercial Advisor
TECH
May 2026 - Today (1 month)
London, United Kingdom
Expanded engagement into strategic growth advisory, investment readiness and long term commercial planning for an AI enabled SaaS platform serving independent professionals
Developed investor executive summary, strategic operating blueprint and phased rollout roadmap to support seed fundraising conversations and Series A positioning
Refined long term monetisation strategy across subscriptions, platform credits, analytics and sector infrastructure revenue layers
Defined UK and US rollout sequencing, adjacent vertical expansion strategy and partnership led distribution model across multiple independent service sectors
Produced competitive positioning and market analysis across marketplace platforms, vertical SaaS and AI workflow infrastructure providers
Supported development of growth projections, investor narrative and scalable rollout framework focused on proving a repeatable distribution playbook within initial verticals
Commercial strategy Partnerships Market analysis Business development Corporate strategy
US HealthTech company entering the UK market
Commercial & Market Strategy Consultant
MEDICAL
March 2026 - April 2026 (1 month)
Developed UK market entry and commercial readiness strategy for a US virtual care platform entering the UK healthcare market
Conducted healthcare ecosystem, operational readiness and adoption analysis across NHS, private hospital and mental health sectors
Identified commercially viable pilot pathways, partnership opportunities and priority customer segments aligned to UK operational pressures and workflow adoption
Produced strategic recommendations covering positioning, deployment sequencing, integration considerations and UK specific market barriers
Advised leadership discussions around phased UK expansion, operational ROI and commercially viable entry routes
Commercial strategy Partnerships Market analysis Corporate strategy Business development
Early-Stage SaaS Platform
Fractional Commercial & Partnerships
SOFTWARE PUBLISHING
March 2026 - May 2026 (2 months)
London, United Kingdom
Problem:

An early-stage SaaS booking and payment platform required clearer commercial positioning, target customer definition and go-to-market focus to support scalable user acquisition and partnership growth. Initial outreach across multiple sectors revealed inconsistent product-market fit, particularly within larger operational businesses, creating the need to identify higher-conversion sole trader segments and more scalable partnership routes.

Action:

Led GTM refinement, sector analysis and partnership development across automotive, trade, beauty and wellness markets. Conducted outreach, evaluated operational fit and identified stronger alignment within sole trader segments. Refined commercial positioning, identified additional revenue pathways and progressed a strategic partnership and pilot discussion with a national industry association to support access to their member network.

Result:

Built a partnership pipeline reaching 700,000+ potential end users through targeted outreach across multiple sectors. Generated senior stakeholder engagement and initiated discussions with a national industry association offering access to 6,800+ direct members and a broader sector reach of 54,000+. Refined customer targeting, acquisition strategy and commercial positioning to improve market fit, partnership scalability and future investment readiness.
Commercial strategy Partnerships Business development Corporate strategy Market analysis