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Sarah RichesSR

Sarah Riches

Senior Events Manager

£400/day
London, GB
15+ years

Average response time: 1 hour

About Sarah

An accomplished, pro-active and versatile events professional with 20 years of experience delivering B2B and B2C events across agency, venue and in-house settings. Combines strategic oversight with hands on expertise across all areas of event planning and execution: including project management, operations, content and creative development, logistics, technical production, client engagement, business development, and budget management.

Successfully delivered a wide range of high profile, complex events, from conferences and exhibitions to brand activations, product launches, awards, and bespoke experiences for audiences from 10 to 13,000 and budgets up to £1M. Brings a strong cross-sector track record spanning corporate, public, and private clients in media, tech, FMCG, luxury, finance, pharma, and more.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Freelance
    Senior Events Producer
    January 2020 - Today (6 years and 5 months)
    In the below roles I have taken overall responsibility for managing all event aspects (venue/catering/AV/staffing/branding & design/registration/H&S etc) to ensure the successful delivery of the events.
  • Freelance
    Events Consultant
    January 2025 - September 2025 (8 months)
    London, United Kingdom
    Events Consultant for medical PR agency, who hired me to manage a large UK pharmaceutical 2 day internal conference and gala dinner. The event was a huge success with excellent delegate and client feedback.
  • The Developer
    Events Director
    May 2023 - July 2023 (2 months)
    Oversaw the operations and logistics for the 'Festival of Place' conference for 600 delegates held by The Developer magazine. This event brought together professionals from regeneration, development, design, investment policy and planning of UK towns and cities from across the public and private sectors.

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Education

  • BA Hons Corporate Communication
    Solent University
    2000
    2:1
  • A-levels
    Esher College
    1996
    A-levels in English language, Sociology, Media Studies

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