Creating the ideal freelance profile that accurately showcases your skills, expertise, and service offerings is trickier than it may seem. Some freelancers tend to be overly modest, leaving out essential skills that clients are looking for. Others go overboard, listing off an overwhelming number of competencies. Finding the right balance requires some nuance, but don't worry - this article will guide you through winning strategies for selecting your profile skills.
Focus on your core strengths
While it may be tempting to showcase every skill in your arsenal to flesh out your profile, this approach often backfires on platforms like Malt. Instead, hone in on your core strengths and offerings to present a clear and compelling profile for potential clients. Clients are seeking freelancers who excel in their respective fields and can significantly contribute to project success. In fact, our "Freelancing In Europe" research found that 64% of freelancers believe they possess more specialised skills than their clients. To further bolster your credentials, link your competencies to relevant experiences listed on your profile.