22 Sep 2025 - Doctolib combines the expertise of Malt freelancers with the advanced AI Search capabilities of the platform to independently create ‘Superteams’ that combine quality and speed of execution.
Founded in 2013, Doctolib has become one of Europe's leading e-health companies with a clear mission: to improve the daily lives of healthcare professionals and help everyone be healthier. To support its rapid growth and meet increasingly complex needs, the company requires constant agility. In its pursuit of operational excellence, Doctolib has partnered with Malt since 2016, making it the preferred platform for engaging freelance talent. This strategic collaboration enables the 3,300-person company to strengthen its teams with expert freelancers, embedding cutting-edge skills into its most critical development projects.
A strategic partnership since 2016, formalized with a framework agreement in 2023
320+ projects successfully delivered across key departments like marketing, IT, strategy, and communication
250+ expert freelancers engaged to support Doctolib's growth
190+ Doctolib employees actively using the platform with 100% hiring autonomy
Doctolib's partnership with Malt is built on three pillars: autonomy, speed, and talent integration. The platform provides Doctolib's teams with full control over their hiring process, allowing them to launch critical projects at an exceptional pace. This enables them to build true hybrid 'Superteams,' seamlessly blending in-house staff with elite independent experts across the company.
This agility translates into tangible results. For instance, when rethinking its strategy for the optics market, Doctolib needed a highly specific expert. Through Malt, they scheduled a meeting with a candidate on the day of the request and, within 48 hours, had engaged a consultant with 30 years of experience.
Similarly, when a new feature required a specialized product designer, Malt provided three vetted candidates, enabling a swift and seamless integration into the team.
Anne L’Huby, CEO Office Senior Lead at Doctolib, was involved in the launch of the ‘Health’ solution, a service designed to help 80 million users from the general public centralise their medical information, receive prevention reminders, and access personalised content. This focus on the patient experience is a key part of Doctolib's mission, complementing its services for healthcare professionals.
For this project, Anne had a very specific need for expertise in project marketing and therefore called on Baptiste Meygret via Malt. This Product Marketing Manager, specialising in product launches (Go-to-Market), was able to start from scratch to define the value proposition and marketing messages tailored to the new feature.
I bring a fresh perspective and experience gained elsewhere to Doctolib, which allows me to create added value. Working with other clients at the same time also feeds my thinking: I can share what I observe elsewhere at Doctolib, and conversely, enrich other projects with what I learn here."
The preparation for this strategic launch took several months. Anne supported Baptiste during the onboarding phase and helped him meet all the right people. A wide range of people were involved in this project, particularly in the marketing, communications and product teams, and there were many decision-makers. The collaboration with Anne was harmonious and, thanks to her experience, Baptiste was able to bring all the stakeholders together, helping to deliver the ‘Health’ feature and all the associated marketing campaigns on time.
With Malt, freelancing offers us great flexibility and real speed of execution: two essential aspects in the technological world in which Doctolib operates. Not only is it very quick to find freelancers via the platform, but these professionals also have very specific expertise in our fields, which allows us to move forward much faster together."
As SEO Lead at Doctolib, Thibaud Collignon drives strategic initiatives in three key markets: France, Germany and Italy. To effectively meet the demands of this international scope, he has made the Malt platform an indispensable tool in his daily work.
Completely autonomous on the platform, Thibaud uses it regularly for assignments of varying nature and duration: developing SEO strategies, launching blogs, creating specialised health content, and translating into Italian and German.
Using Malt allows him to quickly mobilise the right talent for each specific need, including projects that require highly specialised expertise. Finding full-time scientific writers, for example, is no easy task: you need qualified and experienced people who are skilled at creating medical content and have excellent research and analytical skills.
Thanks to Malt, Thibaud's team no longer has to go through long, traditional recruitment processes and can now quickly identify and contact the most suitable profile independently. In addition, freelancers can be mobilised very quickly and, working closely with Doctolib's medical teams, help to guarantee the quality of the content published.
According to Thibaud, working with Malt allows him to ‘combine medical expertise and writing skills, while maintaining the flexibility to adapt our resources to our changing needs.’
"Our collaboration with Émilie, an exceptional content manager we discovered through Malt's AI Search, is a perfect example of the added value of freelancing. Her work has truly revolutionised our content production process. Thanks to her, we have optimised every step of the process, from the precise drafting of briefs to the final approval, including the proofreading stages. The result? A significant improvement in our operational efficiency and the quality of our deliverables."
Thibaud Collignon, SEO Lead at Doctolib
Beyond finding talent, Thibaud notes another key benefit of using Malt: it handles all the administrative heavy lifting, from initial contracts to final payments.
We have 100% autonomy over our Malt account. Our teams are comfortable with the platform and submit their briefs via AI Search. This tool is particularly effective in our freelancer selection process: it allows us to identify the right profiles in just a few clicks. It saves us a considerable amount of time in our search and project launch process."
