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A simpler and easier way to recruit freelance talent

  • Search. The best freelancer is just a click away. Use our powerful search engine to find an expert from 690,000+ verified freelancers.

  • Hire. Manage all quotes, contracts, deadlines, and other project-related communications directly with freelancers via Malt's easy-to-use intuitive online interface.

  • Repeat. Once your project is complete and payment has made its way to your freelancer, go ahead and start tackling new projects.

Rates for SEO Consultant freelancers

The average daily rate of experienced freelancers is €426.

The daily rate varies based on a freelancer's location. For example, the average daily rate of a SEO Consultant in London is €400, whereas in Manchester it's €315 and in500 it's €Birmingham.

SEO Consultant: What this profession is all about

In this article, you’ll explore the essential aspects of what SEO consultants do, their role in digital marketing and why they are crucial for businesses.

What is a freelance SEO expert?

SEO consultants are experts in the field of Search Engine Optimization, a critical aspect of online marketing. They specialise in optimising websites and online content to improve their visibility in search engine results, ultimately driving more organic traffic and boosting online presence. SEO experts work very closely with copywriters or webmarketing manager and are most of the time trained and certified on tools such as Semrush.

How can an SEO expert help your business?

Freelance SEO consultants can significantly benefit your business by improving your online visibility and driving more organic traffic to your website. They have the expertise to optimise your website's content and structure, ensuring that it ranks higher in search engine results for relevant keywords. This increased online presence can lead to higher brand visibility, greater website traffic, and ultimately, increased leads and sales, making freelance SEO services a valuable investment for businesses seeking to thrive in the digital landscape.

What does an SEO consultant do?

Freelance SEO specialists are responsible for improving the positioning of your site using all kinds of techniques related to natural referencing. This is in contrast to SEA consultants who pay search engines to promote links to your site.

In order to improve your SEO, they’ll first carry out an in-depth audit of your site to find areas for improvement and then make a list of recommendations. In some cases they may stay longer to help you implement them. These may be technical, content or domain authority recommendations.

Where to hire a freelance SEO consultant?

You can hire a freelance SEO expert from various online platforms and resources:

  • Freelance Marketplaces: Websites like Malt, Upwork, Freelancer, and Fiverr.
  • LinkedIn: Search for SEO experts and connect directly with potential candidates.
  • Digital Marketing Agencies: Some agencies offer freelance SEO services.
  • Industry Forums and Communities: Visit SEO-focused forums and communities for freelancer listings.
  • Personal Recommendations: Ask for referrals from your professional network or peers.
  • Other marketing freelancers (CMO, Head of Growth, SEA managers)

How much do freelance SEO experts charge?

Freelancer daily rates vary depending on the city they’re located in. For example, the ADR of an SEO consultant in London is £356, while in Leeds it is £313 and in Edinburgh £273.

How to choose a freelance SEO consultant?

In order to choose the right freelance SEO consultant for you, keep the following points in mind:

The size of the SEO project

Be sure to determine and specify the scope of your project. Is it a single, task-specific endeavour, such as internationalisation, authority improvement, or semantic analysis? Or is your requirement more global and long-term?

The SEO Freelancer's specialty

Freelance SEO consultants often have a preference in terms of content, technique or authority. Based on your needs, choose an SEO consultant who has an interest or specialisation in your sector. For this, you can take a look at their description and previous experience. For example, if you have to focus on producing content, you should definitely look for an SEO consultant who has an interest in content writing.

The SEO freelancer’s availability

On Malt, the availability of the freelancer is always indicated, both in the search options, as well as on freelance project managers’ profiles. You’ll be able to see whether they’re available full time and whether they’re fully remote or not. Take this into account to help narrow your search.

More advice on how to hire a freelancer or on how to collaborate efficiently with them is available on the blog.