Malt is all about community
Over 800,000 freelancers and 70,000 companies use Malt to connect and collaborate on a diverse array of projects.
Working with skilled freelancers
Working on interesting projects
Supporting their collaboration
Working with freelancers is as easy as 1, 2, 3
From registration to finding the right experts and paying them, Malt supports every step of working with a freelancer.
Browse talent profiles and contact them directly, or post your project on Malt and get replies from experts who match your needs.
Chat with freelancers directly through our platform, make your choice and accept a quote in one click.
Benefit from flexible payment methods, like prepayment or invoices and rest assured that freelancers get paid fast at the end of the project.
SEO Consultant: What this profession is all about
In this article, you’ll explore the essential aspects of what SEO consultants do, their role in digital marketing and why they are crucial for businesses.
SEO consultants are experts in the field of Search Engine Optimization, a critical aspect of online marketing. They specialise in optimising websites and online content to improve their visibility in search engine results, ultimately driving more organic traffic and boosting online presence. SEO experts work very closely with copywriters or webmarketing manager and are most of the time trained and certified on tools such as Semrush.
Freelance SEO consultants can significantly benefit your business by improving your online visibility and driving more organic traffic to your website. They have the expertise to optimise your website's content and structure, ensuring that it ranks higher in search engine results for relevant keywords. This increased online presence can lead to higher brand visibility, greater website traffic, and ultimately, increased leads and sales, making freelance SEO services a valuable investment for businesses seeking to thrive in the digital landscape.
Freelance SEO specialists are responsible for improving the positioning of your site using all kinds of techniques related to natural referencing. This is in contrast to SEA consultants who pay search engines to promote links to your site.
In order to improve your SEO, they’ll first carry out an in-depth audit of your site to find areas for improvement and then make a list of recommendations. In some cases they may stay longer to help you implement them. These may be technical, content or domain authority recommendations.
You can hire a freelance SEO expert from various online platforms and resources:
- Freelance Marketplaces: Websites like Malt, Upwork, Freelancer, and Fiverr.
- LinkedIn: Search for SEO experts and connect directly with potential candidates.
- Digital Marketing Agencies: Some agencies offer freelance SEO services.
- Industry Forums and Communities: Visit SEO-focused forums and communities for freelancer listings.
- Personal Recommendations: Ask for referrals from your professional network or peers.
- Other marketing freelancers (CMO, Head of Growth, SEA managers)
Freelancer daily rates vary depending on the city they’re located in. For example, the ADR of an SEO consultant in London is £356, while in Leeds it is £313 and in Edinburgh £273.
In order to choose the right freelance SEO consultant for you, keep the following points in mind:
The size of the SEO project
Be sure to determine and specify the scope of your project. Is it a single, task-specific endeavour, such as internationalisation, authority improvement, or semantic analysis? Or is your requirement more global and long-term?
Their specialisation
Freelance SEO consultants often have a preference in terms of content, technique or authority. Based on your needs, choose an SEO consultant who has an interest or specialisation in your sector. For this, you can take a look at their description and previous experience. For example, if you have to focus on producing content, you should definitely look for an SEO consultant who has an interest in content writing.
The freelancer’s availability
More advice on how to hire a freelancer or on how to collaborate efficiently with them are available on the blog.